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I'm a marketing graduate with a postgraduate specialization in Branding, passionate about turning ideas into content that connects. I've built and grown brand presence from the ground up, from managing an 8.6K-follower community to running paid social campaigns and developing visual identities for clients across different industries. I speak fluent Portuguese, English, and Spanish, and I thrive in fast-paced, remote environments where I can take ownership, experiment, and see the direct impact of my work. Outside of work, you'll find me by the sea, I've spent summers working as a boat skipper and have a lifelong love for watersports.…I'm a marketing graduate with a postgraduate specialization in Branding, passionate about turning ideas into content that connects. I've built and grown brand presence from the ground up, from managing an 8.6K-follower community to running paid social campaigns and developing visual identities for clients across different industries. I speak fluent Portuguese, English, and Spanish, and I thrive in fast-paced, remote environments where I can take ownership, experiment, and see the direct impact of my work. Outside of work, you'll find me by the sea, I've spent summers working as a boat skipper and have a lifelong love for watersports.

Joana Liliu Coelho

Social Media Manager, Digital Marketer, Community Manager, +3

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I'm a marketing graduate with a postgraduate specialization in Branding, passionate about turning ideas into content that connects. I've built and grown brand presence from the ground up, from managing an 8.6K-follower community to running paid social campaigns and developing visual identities for clients across different industries. I speak fluent Portuguese, English, and Spanish, and I thrive in fast-paced, remote environments where I can take ownership, experiment, and see the direct impact of my work. Outside of work, you'll find me by the sea, I've spent summers working as a boat skipper and have a lifelong love for watersports.…I'm a marketing graduate with a postgraduate specialization in Branding, passionate about turning ideas into content that connects. I've built and grown brand presence from the ground up, from managing an 8.6K-follower community to running paid social campaigns and developing visual identities for clients across different industries. I speak fluent Portuguese, English, and Spanish, and I thrive in fast-paced, remote environments where I can take ownership, experiment, and see the direct impact of my work. Outside of work, you'll find me by the sea, I've spent summers working as a boat skipper and have a lifelong love for watersports.

Available to hire

I’m a marketing graduate with a postgraduate specialization in Branding, passionate about turning ideas into content that connects. I’ve built and grown brand presence from the ground up, from managing an 8.6K-follower community to running paid social campaigns and developing visual identities for clients across different industries. I speak fluent Portuguese, English, and Spanish, and I thrive in fast-paced, remote environments where I can take ownership, experiment, and see the direct impact of my work. Outside of work, you’ll find me by the sea, I’ve spent summers working as a boat skipper and have a lifelong love for watersports.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Spanish; Castilian

Advanced

Portuguese

Fluent

Work Experience

Social Media & Web Content (LinkedIn channel) - Enterprise Europe Network (EEN) Spain & EEN Madrid at Enterprise Europe Network (EEN) Spain

January 1, 2026 - December 31, 2026

Managed the LinkedIn channel for EEN Spain and EEN Madrid by publishing event announcements, photo posts, and on-site event photography selected from attended events. Published and updated upcoming events and other content on the EEN website (WordPress).

Planned and executed content and posting schedules across social media platforms; tracked and analyzed performance metrics to guide reporting and strategy

January 1, 2026 - Present

Client project: LinkedIn and website content management (Enterprise Europe Network – EEN Spain / EEN Madrid) at Enterprise Europe Network (EEN)

January 1, 2026 - January 1, 2026

Responsible for the LinkedIn channel for EEN Spain and EEN Madrid: event announcements, photo posts, and on-site event photography. Published and updated upcoming events and additional content on the EEN website (WordPress).

Marketing & Communication at JOAN ALILIUCO ELHO MARKETIN G & C O M MUNIC ATIO N

January 1, 2026 - January 1, 2026

Planned and executed content and posting schedules across social media platforms. Tracked and analyzed performance metrics to support reporting and inform strategy. Managed the LinkedIn channel for Enterprise Europe Network (EEN) Spain and EEN Madrid, covering event announcements and publishing selected photos and on-site photography. Published and updated upcoming events and other content on the EEN website (WordPress).

Sales & Communications (targeted communications strategy) at Caixa Econômica Montepio Geral

January 1, 2024 - January 1, 2025

Increased sales and customer engagement by implementing targeted communications strategies. Collaborated with cross-functional teams to meet financial goals and improved customer service metrics.

Freelancer (Branding & Content Creation)

January 1, 2024 - December 31, 2026

Developed visual identity work including logo creation, graphic guidelines, and brand communication materials. Supported strategic rebranding to ensure consistency between the new image and brand positioning, and handled social media management tasks like planning and scheduling publications.

Sales & Communication at Caixa Econômic a Montepio Geral

January 1, 2024 - January 1, 2025

Increased sales and customer engagement through targeted communication strategies. Collaborated with cross-functional teams to meet financial goals and improve customer service metrics.

Freelancer (Branding & Content Creation, Social Media Management, Sales & Communication support) at Freelance

January 1, 2024 - January 1, 2026

Developed visual identity systems (logo creation, graphic guidelines, and communication materials) supporting strategic rebranding and consistency with brand positioning. Managed social media scheduling and posting. Also contributed to sales and customer engagement by implementing targeted communication strategies and collaborating with cross-functional teams to support business goals and improve customer service metrics.

Community Manager (VLA NCE P T) - Remote at VLA NCE P T

January 1, 2023 - January 1, 2024

Grew and managed online communities to boost engagement and brand loyalty. Developed social media and email marketing strategies to strengthen brand presence.

Community Manager at VLA N CER P T (Remote)

January 1, 2023 - January 1, 2024

Grew and managed online communities, boosting engagement and brand loyalty. Developed social media and email marketing strategies to strengthen brand presence.

Marketing Manager (Boat Rides A DO M) - Remote at Boat Rides A DO M

January 1, 2021 - January 1, 2023

Built and grew the brand’s social media from scratch to 8.6K followers, reaching 65K accounts and 92K reel views in one month. Led Instagram and Google Ads campaigns, analyzing performance to optimize content, boost engagement, and increase revenue. Worked independently with end-to-end campaign management, from content creation to performance analysis.

Marketing Manager at BOAT RIDES A DO M (Remote)

January 1, 2021 - January 1, 2023

Built and grew the brand’s social media from scratch to 8.6K followers, reaching 65K accounts and 92K reels views in a single month. Led Instagram and Google Ads campaigns, analyzing performance to optimize content, increase engagement, and support revenue. Worked end-to-end from content creation to performance analysis. Provided independent campaign management with a proactive, trend-driven approach to storytelling and community building.