Hi, I'm Joana, a Lead Brand Designer specialized in strategic visual solutions. My journey began at ESPM Sul, recognized with various design excellence prizes. I believe design is a powerful tool for transformation, connecting brands with their consumers and helping companies communicate authentically.

Joana Dias Machado

Hi, I'm Joana, a Lead Brand Designer specialized in strategic visual solutions. My journey began at ESPM Sul, recognized with various design excellence prizes. I believe design is a powerful tool for transformation, connecting brands with their consumers and helping companies communicate authentically.

Available to hire

Hi, I’m Joana, a Lead Brand Designer specialized in strategic visual solutions. My journey began at ESPM Sul, recognized with various design excellence prizes. I believe design is a powerful tool for transformation, connecting brands with their consumers and helping companies communicate authentically.

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Language

English
Advanced

Work Experience

Graphic Design Analyst at Grupo Criativo
January 1, 2023 - October 16, 2025
Participation in strategic business management decisions and leadership of creative teams, executing multiple projects across various design disciplines.
Freelance Brand Designer at Joá Design
January 1, 2021 - October 16, 2025
Providing brand design services focusing on visual identity and social media content creation.
Surface Design Intern at Lojas Renner
January 1, 2019 - October 16, 2025
Creation and development of prints for seasonal collections, aligning with fashion trends and preparing technical files for production.

Education

Bachelor's Degree in Visual Communication Design at ESPM Sul
January 1, 2015 - January 1, 2019

Qualifications

All Waste is a Design Error | Pasárgada
January 1, 2020 - October 16, 2025
BrandAi | Specialization in Brand Design using Artificial Intelligence
January 1, 2020 - October 16, 2025
Nexus | Artificial Intelligence in Design
January 1, 2023 - October 16, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services