Graphic Designer working at the intersection of storytelling, strategy, and design. I design brands, physical and digital products, and communication systems that don't just look good, but actually perform – guiding users, building meaning, and staying memorable. I combine Art Direction (visual campaigns, animation, high-stakes pitch decks) with UX writing, narrative design, and brand content management. I think in systems: from the initial idea, through the structure, to the final result – consistent, clear, and scalable. My portfolio includes projects for NGOs, the cultural sector, social initiatives, educational media, and Gen Z-focused brands. My goal is always the same: creating engaging experiences rather than just decoration. With a strong background in graphic and conceptual design, I collaborate seamlessly with illustrators, producers, and project managers to translate visions into tangible assets: moodboards, artbooks, posters, visual publications, and presentations (pitch decks) that tell a clear story. I work within the logic of Design Thinking. I treat storytelling as a strategic tool – ensuring that aesthetics support business goals and the brand speaks with one, coherent voice.

Joanna Bernat

Graphic Designer working at the intersection of storytelling, strategy, and design. I design brands, physical and digital products, and communication systems that don't just look good, but actually perform – guiding users, building meaning, and staying memorable. I combine Art Direction (visual campaigns, animation, high-stakes pitch decks) with UX writing, narrative design, and brand content management. I think in systems: from the initial idea, through the structure, to the final result – consistent, clear, and scalable. My portfolio includes projects for NGOs, the cultural sector, social initiatives, educational media, and Gen Z-focused brands. My goal is always the same: creating engaging experiences rather than just decoration. With a strong background in graphic and conceptual design, I collaborate seamlessly with illustrators, producers, and project managers to translate visions into tangible assets: moodboards, artbooks, posters, visual publications, and presentations (pitch decks) that tell a clear story. I work within the logic of Design Thinking. I treat storytelling as a strategic tool – ensuring that aesthetics support business goals and the brand speaks with one, coherent voice.

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