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I'm Joanna Davis, a senior visual designer with a passion for crafting compelling brand experiences across digital and print. I transform client visions into impactful visual narratives, collaborating with cross-functional teams to deliver innovative design solutions that elevate brands and drive engagement. With over 8 years of experience, I balance strategic thinking with hands-on execution in fast-paced environments, and I’m committed to continuous professional growth—embracing accessibility, inclusive branding, and evolving design trends to keep brands relevant.…I'm Joanna Davis, a senior visual designer with a passion for crafting compelling brand experiences across digital and print. I transform client visions into impactful visual narratives, collaborating with cross-functional teams to deliver innovative design solutions that elevate brands and drive engagement. With over 8 years of experience, I balance strategic thinking with hands-on execution in fast-paced environments, and I’m committed to continuous professional growth—embracing accessibility, inclusive branding, and evolving design trends to keep brands relevant.

Joanna Davis

PRO

Designer, Creative Director, Graphic Designer, +3

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I'm Joanna Davis, a senior visual designer with a passion for crafting compelling brand experiences across digital and print. I transform client visions into impactful visual narratives, collaborating with cross-functional teams to deliver innovative design solutions that elevate brands and drive engagement. With over 8 years of experience, I balance strategic thinking with hands-on execution in fast-paced environments, and I’m committed to continuous professional growth—embracing accessibility, inclusive branding, and evolving design trends to keep brands relevant.…I'm Joanna Davis, a senior visual designer with a passion for crafting compelling brand experiences across digital and print. I transform client visions into impactful visual narratives, collaborating with cross-functional teams to deliver innovative design solutions that elevate brands and drive engagement. With over 8 years of experience, I balance strategic thinking with hands-on execution in fast-paced environments, and I’m committed to continuous professional growth—embracing accessibility, inclusive branding, and evolving design trends to keep brands relevant.

Available to hire

Louisville, United States

I’m Joanna Davis, a senior visual designer with a passion for crafting compelling brand experiences across digital and print. I transform client visions into impactful visual narratives, collaborating with cross-functional teams to deliver innovative design solutions that elevate brands and drive engagement.

With over 8 years of experience, I balance strategic thinking with hands-on execution in fast-paced environments, and I’m committed to continuous professional growth—embracing accessibility, inclusive branding, and evolving design trends to keep brands relevant.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Designer at PPLSI

September 1, 2022 - Present

Led brand-forward digital campaigns that elevated brand visibility across platforms. Developed and enforced brand style guides, improving consistency across all channels. Directed creative assets for social media, ensuring alignment with brand tone and messaging. Collaborated with marketing and copy teams to refine brand voice across digital collateral. Managed and organized branded assets for team-wide access and efficient reuse. Advanced inclusive brand expression by integrating accessibility best practices into all designs.

UI Designer at eBlu Solutions

September 1, 2022 - July 14, 2025

Spearheaded a brand refresh, including redesigning logos, visual language, and marketing materials. Designed internal dashboards and UI systems aligned with eBlu’s updated brand identity. Built a modular Figma design system with brand-consistent components. Created event collateral and digital/print assets that reinforced brand presence at trade shows. Partnered with leadership to ensure brand cohesion across patient-facing materials. Improved site accessibility while maintaining consistent brand aesthetics and structure.

UX Designer at UPS

May 1, 2021 - July 14, 2025

Contributed to the visual branding of internal logistics tools and mobile dashboards. Aligned UI with UPS’s global brand standards and ensured consistency across product teams. Designed onboarding experiences that reflected UPS’s brand values of reliability and innovation. Produced prototypes and user flows with branding elements embedded in user journey touchpoints. Helped shape the internal design system, incorporating branded components and UI patterns.

Creative Visual Designer at My Financing USA

October 1, 2019 - July 14, 2025

Led a full website rebrand focused on improving visual identity and conversion optimization. Created a cohesive brand system applied across email marketing, landing pages, and digital ads. Produced brand-aligned social media graphics and managed visual content strategy. Designed marketing campaigns that reflected brand values of trust and approachability. Built interactive prototypes that brought new brand concepts to life for stakeholders. Ensured all assets—print and digital—were consistent with new brand guidelines.

UI Designer at eBlu Solutions

May 1, 2021 - September 1, 2022

Spearheaded a brand refresh (logos, visual language, marketing materials), built a scalable Figma design system reducing new asset creation time by 50%, designed internal dashboards and UI systems aligned with the updated brand identity, created event collateral, and partnered with leadership to ensure brand cohesion across patient-facing materials; improved site accessibility while maintaining brand aesthetics.

UX Designer at UPS

February 1, 2020 - May 1, 2021

Contributed to the visual branding of internal logistics tools and mobile dashboards, aligned UI with global brand standards, designed onboarding experiences reflecting reliability and innovation, produced prototypes and user flows with branding elements, helped shape the internal design system with branded components.

Creative Visual Designer at My Financing USA

May 1, 2018 - October 1, 2019

Spearheaded a full-site rebrand and UX overhaul that increased online conversions by 44.95%, led a full website rebrand focused on improving visual identity and conversion optimization, built a cohesive brand system applied across email marketing, landing pages, and digital ads; produced brand-aligned social media graphics and managed visual content strategy; designed marketing campaigns reflecting brand values of trust and approachability; built interactive prototypes for stakeholders.