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I’m a marketing communications professional with a proven track record delivering global messaging, content strategy, and multichannel campaigns for healthcare portfolios. I thrive collaborating with cross-functional teams—portfolio leaders, campaign marketers, and external partners—to drive impactful programs while ensuring compliance and clear, customer-focused communication. I excel at translating complex concepts into accessible materials and engaging experiences, from websites to paid media. I enjoy mentoring teams, driving process improvements, and delivering thoughtful leadership in fast-paced environments.…I’m a marketing communications professional with a proven track record delivering global messaging, content strategy, and multichannel campaigns for healthcare portfolios. I thrive collaborating with cross-functional teams—portfolio leaders, campaign marketers, and external partners—to drive impactful programs while ensuring compliance and clear, customer-focused communication. I excel at translating complex concepts into accessible materials and engaging experiences, from websites to paid media. I enjoy mentoring teams, driving process improvements, and delivering thoughtful leadership in fast-paced environments.

Joanna M. McPeek

Marketing Strategist, Marketing Consultant, Content Creator, +2

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I’m a marketing communications professional with a proven track record delivering global messaging, content strategy, and multichannel campaigns for healthcare portfolios. I thrive collaborating with cross-functional teams—portfolio leaders, campaign marketers, and external partners—to drive impactful programs while ensuring compliance and clear, customer-focused communication. I excel at translating complex concepts into accessible materials and engaging experiences, from websites to paid media. I enjoy mentoring teams, driving process improvements, and delivering thoughtful leadership in fast-paced environments.…I’m a marketing communications professional with a proven track record delivering global messaging, content strategy, and multichannel campaigns for healthcare portfolios. I thrive collaborating with cross-functional teams—portfolio leaders, campaign marketers, and external partners—to drive impactful programs while ensuring compliance and clear, customer-focused communication. I excel at translating complex concepts into accessible materials and engaging experiences, from websites to paid media. I enjoy mentoring teams, driving process improvements, and delivering thoughtful leadership in fast-paced environments.

Available to hire

I’m a marketing communications professional with a proven track record delivering global messaging, content strategy, and multichannel campaigns for healthcare portfolios. I thrive collaborating with cross-functional teams—portfolio leaders, campaign marketers, and external partners—to drive impactful programs while ensuring compliance and clear, customer-focused communication.

I excel at translating complex concepts into accessible materials and engaging experiences, from websites to paid media. I enjoy mentoring teams, driving process improvements, and delivering thoughtful leadership in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Marketing Communications Consultant at 24 Seven Talent

November 1, 2024 - November 1, 2024

Led global communication strategy, messaging, and content planning for 3M Health Care’s MedSurg IV site management portfolios. Leveraged competitive, customer, market and brand health insights to inform communication strategies and tactics for global marketing programs. Collaborated with global campaign marketers and portfolio leaders to drive successful program activation and outcomes in key prioritized countries. Coordinated with paid media, social, and search partners to execute campaigns with a multi-channel content distribution strategy. Wrote and provided design direction for the Solventum.com web experience using Figma.

Marketing Communications Manager at Tactile Medical

September 1, 2020 - September 1, 2020

Managed awareness campaigns, including content calendar development, and facilitated meetings with downstream marketers to ensure the consistent flow of relevant data to vascular, therapy, and oncology care clinician audiences. Directed the execution of marketing communications projects for product marketers. Led external partner to develop a cloud-based marketing portal for national field sales and corporate team members. Provided team leadership, instituted a process improvement plan, and ensured HIPAA compliance and policy adherence.

Marketing Communications Consultant, Commercial Markets Promotion at Medica Health Plans

June 1, 2019 - June 1, 2019

Developed marketing programs supporting Medicare, Medicaid, and Individual markets; translated complex products into sales-focused, benefit-oriented materials; defined project scope, plans, timelines, and CMS approvals; authored and managed updates to a secure cloud-based broker site; served as editor-in-chief of the monthly broker update; led cross-functional collaboration for market expansion.

Marketing Communications Specialist, Medicare at Medica Health Plans

June 1, 2019 - June 1, 2019

Developed and managed marketing communications for Medicare and Part D products; translated complex benefits into accessible information; collaborated cross-functionally to define scope, plans, and CMS approvals; authored business requirements for a secure cloud-based interactive broker website and served as editor for broker communications.

Product & Marketing Specialist at POPP Communications

January 1, 2013 - January 1, 2013

Managed marketing activities to improve customer experience and visibility of the company. Partnered with the CEO to develop a document management system for 400+ sales support documents. Designed and published newsletters, collateral, presentations, technical product sheets and case studies. Designed new site interfaces for Manage My Account self-service tools and maintained site content; created training materials for sales and service teams. Managed advertising agreements and designed digital and print ads; led branding projects across channels.

Brand Communication Specialist at Hallmark Insights, Business Incentive Solutions

May 1, 2007 - May 1, 2007

Led internal and external communication strategies to align the organization with the refreshed brand. Developed cultural principles, facilitated workshops, and published monthly newsletters. Collaborated with the executive team to deliver timely and valuable communications and managed quarterly client newsletters and annual planning.