Available to hire
Data-driven Senior CRM Marketing specialist with 9+ years’ experience in Travel Tech, driving customer activation, engagement, and retention across B2C and B2B audiences through targeted omnichannel campaigns, automation, and cross-functional collaboration. Skills include lifecycle marketing, multi-channel campaigns, segmentation, and data-driven decision making.
Experience Level
Expert
Language
French
Fluent
English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Intermediate
Work Experience
CRM Manager at Exoticca Travel
March 23, 2020 - October 22, 2025Lead full CRM lifecycle strategy (onboard, activation, retention, reactivation) across B2C and B2B audiences, across multiple channels (email, SMS, app, web); manage cross-functional partnerships; implement automation and lifecycle programs; onboard new customers and drive retention.
CRM Campaign Manager at Weekendesk
January 5, 2015 - July 9, 2017Designed and executed end-to-end lifecycle campaigns (email & SMS) across multiple markets; improved segmentation, behavior-driven targeting, and personalization; built dashboards for performance insights; established a data-driven lifecycle program.
CRM campaign manager at Weekendesk
July 9, 2017 - March 13, 2020Managed CRM communication planning with local marketing expert
Produced and launched newsletters across multiple countries (Salesforce Marketing Cloud)
Implemented personalized communication via ampscript coding
Managed and implemented an A/B testing plan, KPIs and documentation for knowledge
Improved segmentation and deliverability for higher engagement
Developed acquisition tracking and ROI by source
Education
Master at ESCE Paris
January 1, 2010 - January 1, 2015Qualifications
Industry Experience
Travel & Hospitality
Experience Level
Expert
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