Joanna Rateau
Data-driven Senior CRM Marketing specialist with 9+ years’ experience in Travel Tech, driving customer activation, engagement, and retention across B2C and B2B audiences through targeted omnichannel campaigns,…
About
Data-driven Senior CRM Marketing specialist with 9+ years’ experience in Travel Tech, driving customer activation, engagement, and retention across B2C and B2B audiences through targeted omnichannel campaigns, automation, and cross-functional collaboration. Skills include lifecycle marketing, multi-channel campaigns, segmentation, and data-driven decision making.
- 10 years' experience
- Joined October 2025
Languages
- FrenchFluent
- EnglishFluent
- Spanish; CastilianFluent
- Catalan; ValencianIntermediate
Industry experience
- Travel & Hospitality
Work experience
Lead full CRM lifecycle strategy (onboard, activation, retention, reactivation) across B2C and B2B audiences, across multiple channels (email, SMS, app, web); manage cross-functional partnerships; implement automation and lifecycle programs; onboard new customers and drive retention.
Managed CRM communication planning with local marketing expert Produced and launched newsletters across multiple countries (Salesforce Marketing Cloud) Implemented personalized communication via ampscript coding Managed and implemented an A/B testing plan, KPIs and documentation for knowledge Improved segmentation and deliverability for higher engagement Developed acquisition tracking and ROI by source
Designed and executed end-to-end lifecycle campaigns (email & SMS) across multiple markets; improved segmentation, behavior-driven targeting, and personalization; built dashboards for performance insights; established a data-driven lifecycle program.
Education
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