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I am a results-driven marketing leader with over 10 years of experience spanning growth marketing, brand strategy, integrated campaigns, and customer life cycle optimization. Currently serving as Head of Marketing at Vertical Institute, where I lead multi-disciplinary teams (Growth, Performance Marketing, PMO, Design and SEO) to drive student acquisition, retention, and alumni engagement. Proven track record in scaling lead generation, managing large-scale offline activations, and optimizing performance marketing channels for efficiency and ROI.…I am a results-driven marketing leader with over 10 years of experience spanning growth marketing, brand strategy, integrated campaigns, and customer life cycle optimization. Currently serving as Head of Marketing at Vertical Institute, where I lead multi-disciplinary teams (Growth, Performance Marketing, PMO, Design and SEO) to drive student acquisition, retention, and alumni engagement. Proven track record in scaling lead generation, managing large-scale offline activations, and optimizing performance marketing channels for efficiency and ROI.

Joanne Kor

Growth Marketer, Marketing Strategist, Content Strategist, +2

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I am a results-driven marketing leader with over 10 years of experience spanning growth marketing, brand strategy, integrated campaigns, and customer life cycle optimization. Currently serving as Head of Marketing at Vertical Institute, where I lead multi-disciplinary teams (Growth, Performance Marketing, PMO, Design and SEO) to drive student acquisition, retention, and alumni engagement. Proven track record in scaling lead generation, managing large-scale offline activations, and optimizing performance marketing channels for efficiency and ROI.…I am a results-driven marketing leader with over 10 years of experience spanning growth marketing, brand strategy, integrated campaigns, and customer life cycle optimization. Currently serving as Head of Marketing at Vertical Institute, where I lead multi-disciplinary teams (Growth, Performance Marketing, PMO, Design and SEO) to drive student acquisition, retention, and alumni engagement. Proven track record in scaling lead generation, managing large-scale offline activations, and optimizing performance marketing channels for efficiency and ROI.

Available to hire

I am a results-driven marketing leader with over 10 years of experience spanning growth marketing, brand strategy, integrated campaigns, and customer life cycle optimization.

Currently serving as Head of Marketing at Vertical Institute, where I lead multi-disciplinary teams (Growth, Performance Marketing, PMO, Design and SEO) to drive student acquisition, retention, and alumni engagement. Proven track record in scaling lead generation, managing large-scale offline activations, and optimizing performance marketing channels for efficiency and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Head of Marketing at Vertical Institute (VI)

April 1, 2024 - Present

Lead multi-disciplinary teams (Growth, Performance Marketing, PMO, Design and SEO) to drive student acquisition, retention, and alumni engagement. Proven track record in scaling lead generation, managing large-scale offline activations, and optimizing performance marketing channels for efficiency and ROI.

Marketing Manager at Don Don Donki (Singapore/Hong Kong) – Don Don Donki

April 1, 2019 - June 1, 2021

Manage full-suite marketing for store launches across Singapore and Hong Kong. Lead regional marketing strategy across SEA (HK, Thailand and Taiwan), including loyalty app rollout and in-store activations. Negotiate media and influencer partnerships. Achieved YoY growth in store traffic and sales through digital and in-store cross-promotions.

Digital Marketing Executive at OSIM International Ltd

June 1, 2012 - June 1, 2015

Lead end-to-end digital campaigns across paid search, social media, and email; manage monthly SEM budgets and ROI reporting to senior stakeholders. Executed GTM strategies for regional wellness product launches, adapting assets for local markets. Built and analyzed campaign dashboards and website analytics to drive conversion improvements. Collaborated with agencies and major partners on co-branded activations and strategic cross-promotions. Managed content updates and optimization across digital assets, ensuring brand consistency and UX alignment.

Marketing Manager at Stellar Life Style (SMRT Corporation)

January 1, 2022 - March 1, 2024

Led integrated marketing strategy for Kallang Wave Mall, aligning tenant digital, event, and community engagement campaigns. Developed budgets, event activations, and partnerships to drive footfall and engagement.