Hi, I’m Joan Wai See Ching. I’m a dedicated marketing and communications professional with a track record of delivering omnichannel campaigns and driving enterprise-level results. I thrive at bridging creative storytelling with data-driven decisions to grow accounts and elevate brand presence. In my career I’ve partnered with government agencies and leading brands, orchestrating cross-functional teams across online and offline touchpoints to achieve measurable outcomes. I’m passionate about combining ideation with analytics to solve complex client challenges, and I excel at end-to-end campaign optimization, stakeholder engagement, and delivering high-value experiences through content strategy, events, and digital marketing.

Joan Wai See Ching

Hi, I’m Joan Wai See Ching. I’m a dedicated marketing and communications professional with a track record of delivering omnichannel campaigns and driving enterprise-level results. I thrive at bridging creative storytelling with data-driven decisions to grow accounts and elevate brand presence. In my career I’ve partnered with government agencies and leading brands, orchestrating cross-functional teams across online and offline touchpoints to achieve measurable outcomes. I’m passionate about combining ideation with analytics to solve complex client challenges, and I excel at end-to-end campaign optimization, stakeholder engagement, and delivering high-value experiences through content strategy, events, and digital marketing.

Available to hire

Hi, I’m Joan Wai See Ching. I’m a dedicated marketing and communications professional with a track record of delivering omnichannel campaigns and driving enterprise-level results. I thrive at bridging creative storytelling with data-driven decisions to grow accounts and elevate brand presence. In my career I’ve partnered with government agencies and leading brands, orchestrating cross-functional teams across online and offline touchpoints to achieve measurable outcomes.

I’m passionate about combining ideation with analytics to solve complex client challenges, and I excel at end-to-end campaign optimization, stakeholder engagement, and delivering high-value experiences through content strategy, events, and digital marketing.

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Experience Level

Expert
Intermediate

Language

Chinese
Advanced
English
Fluent
Malay
Advanced

Work Experience

Accountant at Brixton Private Limited
January 1, 2018 - January 1, 2019
Delivered curated brand experiences for premium clients including Louis Vuitton, Cartier, and BMW; conducted private tours on brand heritage and product knowledge during exhibitions; engaged VIP guests and student groups.
Marketing & Communications Executive at Steinway & Sons (C. Melchers & GmbH & Co.)
April 1, 2019 - March 31, 2022
Led cross-functional teams to deliver $6M+ annual revenue through multiple high-profile projects. Grew key account by 180% ($500K-$1.4M) through strategic partnerships and proactive solutions. Achieved a record $38.3M annual revenue as part of a 3-person sales team. Expanded into transport sector, securing 10+ new accounts in 3 months. Primary lead for enterprise & government accounts, managing full lifecycles and multi-stakeholder alignment.
Senior Account Manager at Pico Art International Pte. Ltd.
March 1, 2022 - June 30, 2025
Led enterprise & government accounts and delivered omnichannel marketing campaigns, coordinating cross-functional teams and managing high-value client relationships.

Education

Cambridge IGCSE O-Level Diploma in Management Studies at Cambridge
January 1, 2014 - January 1, 2016
Bachelor’s Degree in Accounting at Royal Melbourne Institute of Technology (RMIT)
January 1, 2017 - January 1, 2019
Diploma in Management Studies (Cambridge IGCSE O-Level) at Cambridge IGCSE
January 1, 2014 - January 1, 2016
Bachelor’s Degree in Accounting at Singapore Institute of Management (SIM)
January 1, 2016 - January 1, 2017

Qualifications

Business Writing
January 11, 2030 - March 17, 2026
British Council Intermediate English
January 11, 2030 - March 17, 2026
Excel
January 11, 2030 - March 17, 2026
Innovative Through Design Thinking
January 11, 2030 - March 17, 2026
ABRSM Grade 8 in Piano
January 11, 2030 - March 17, 2026
CPA Australia
January 11, 2030 - March 17, 2026

Industry Experience

Government, Professional Services, Retail, Media & Entertainment, Software & Internet