Joan Wai See Ching

Available to hire

Hi, I’m Joan Wai See Ching. I’m a dedicated marketing and communications professional with a track record of delivering omnichannel campaigns and driving enterprise-level results.

About

Hi, I’m Joan Wai See Ching. I’m a dedicated marketing and communications professional with a track record of delivering omnichannel campaigns and driving enterprise-level results. I thrive at bridging creative storytelling with data-driven decisions to grow accounts and elevate brand presence. In my career I’ve partnered with government agencies and leading brands, orchestrating cross-functional teams across online and offline touchpoints to achieve measurable outcomes.

I’m passionate about combining ideation with analytics to solve complex client challenges, and I excel at end-to-end campaign optimization, stakeholder engagement, and delivering high-value experiences through content strategy, events, and digital marketing.

  • 7 years' experience
  • Joined March 2026

Languages

  • ChineseAdvanced
  • EnglishFluent
  • MalayAdvanced

Industry experience

  • Government
  • Professional Services
  • Retail
  • Media & Entertainment
  • Software & Internet

Work experience

Senior Account Manager · Pico Art International Pte. Ltd.Mar 2022 – Jun 2025 · 3 yrs 4 mos

Led enterprise & government accounts and delivered omnichannel marketing campaigns, coordinating cross-functional teams and managing high-value client relationships.

Marketing & Communications Executive · Steinway & Sons (C. Melchers & GmbH & Co.)Apr 2019 – Mar 2022 · 3 yrs

Led cross-functional teams to deliver $6M+ annual revenue through multiple high-profile projects. Grew key account by 180% ($500K-$1.4M) through strategic partnerships and proactive solutions. Achieved a record $38.3M annual revenue as part of a 3-person sales team. Expanded into transport sector, securing 10+ new accounts in 3 months. Primary lead for enterprise & government accounts, managing full lifecycles and multi-stakeholder alignment.

Accountant · Brixton Private LimitedJan 2018 – Jan 2019 · 1 yr 1 mo

Delivered curated brand experiences for premium clients including Louis Vuitton, Cartier, and BMW; conducted private tours on brand heritage and product knowledge during exhibitions; engaged VIP guests and student groups.

Education

Cambridge IGCSE O-Level Diploma in Management Studies · Cambridge2014 – 2016
Bachelor’s Degree in Accounting · Royal Melbourne Institute of Technology (RMIT)2017 – 2019
Diploma in Management Studies (Cambridge IGCSE O-Level) · Cambridge IGCSE2014 – 2016
Bachelor’s Degree in Accounting · Singapore Institute of Management (SIM)2016 – 2017

Certifications and awards· 6

Business Writing2030 – 2026
British Council Intermediate English2030 – 2026
Excel2030 – 2026
Innovative Through Design Thinking2030 – 2026

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