Hi, I’m Jodie Humphries, a results-driven SEO Copywriter & Content Strategist with 10+ years’ experience crafting engaging, compliant, and search-optimised content for pet, finance, and lifestyle brands. I specialise in helping brands boost visibility and conversions through human-first SEO, balancing compliance with creativity. I created the S.I.M.P.L.E SEO™ Method to make SEO accessible and results-driven for small- to mid-size businesses. My clients include Masterpet, PipEats, Gemma & Ollie, Finder, RateCity, and more. I’m passionate about turning complex topics into clear, accessible content that resonates with readers and search engines alike. I partner with brands to deliver audits, strategies, and training that simplify SEO without sacrificing quality or compliance, delivering measurable improvements in visibility and engagement.

Jodie Humphries

Hi, I’m Jodie Humphries, a results-driven SEO Copywriter & Content Strategist with 10+ years’ experience crafting engaging, compliant, and search-optimised content for pet, finance, and lifestyle brands. I specialise in helping brands boost visibility and conversions through human-first SEO, balancing compliance with creativity. I created the S.I.M.P.L.E SEO™ Method to make SEO accessible and results-driven for small- to mid-size businesses. My clients include Masterpet, PipEats, Gemma & Ollie, Finder, RateCity, and more. I’m passionate about turning complex topics into clear, accessible content that resonates with readers and search engines alike. I partner with brands to deliver audits, strategies, and training that simplify SEO without sacrificing quality or compliance, delivering measurable improvements in visibility and engagement.

Available to hire

Hi, I’m Jodie Humphries, a results-driven SEO Copywriter & Content Strategist with 10+ years’ experience crafting engaging, compliant, and search-optimised content for pet, finance, and lifestyle brands. I specialise in helping brands boost visibility and conversions through human-first SEO, balancing compliance with creativity. I created the S.I.M.P.L.E SEO™ Method to make SEO accessible and results-driven for small- to mid-size businesses. My clients include Masterpet, PipEats, Gemma & Ollie, Finder, RateCity, and more.

I’m passionate about turning complex topics into clear, accessible content that resonates with readers and search engines alike. I partner with brands to deliver audits, strategies, and training that simplify SEO without sacrificing quality or compliance, delivering measurable improvements in visibility and engagement.

See more

Experience Level

Expert

Language

English
Fluent

Work Experience

Founder & SEO Copywriter at Jodie Humphries Writer
October 1, 2017 - Present
Partner with pet businesses to create SEO-optimised blogs, product descriptions, and web copy. Developed and implemented the S.I.M.P.L.E SEO™ Method. Delivered audits, strategies, and coaching to simplify SEO for small businesses. Clients include Masterpet, PipEats, Gemma & Ollie, and other pet brands.
Social & Content Manager at Underground Communications
March 1, 2019 - September 30, 2020
Managed content and social media for B Corp clients. Delivered award-winning thought leadership campaigns. Part of the PR team awarded 4 PRIA awards for an Anti-Bullying Schools Campaign.
Freelance SEO Writer & Editor at The Healthy Mummy
March 1, 2019 - April 30, 2023
Wrote ad hoc SEO content and trained staff on SEO practices. Supported SEO and blog strategy to drive traffic.
Content Marketing Editor at The Healthy Mummy
August 1, 2018 - March 31, 2019
Managed editorial team and content strategy across AU, UK, and US blogs. Grew blog visibility through SEO and community-driven content.
Freelance Content Editor at RateCity
January 1, 2018 - December 31, 2019
Edited and refined content across multiple financial verticals including insurance, home loans, and credit cards. Ensured compliance while maintaining clear, engaging consumer content.
Social Media Manager at Finder.com.au
January 1, 2017 - August 31, 2018
Social Media Manager (2017 – 2018): Managed all channels, campaigns, and reporting to drive engagement and traffic. Content Producer (2017): Produced financial content empowering consumer decisions, liaising with compliance teams. Assistant Publisher – Home Loans (2015 – 2017): Managed home loan database, developed SEO strategies, and ensured accuracy and compliance.
Content Producer at Finder.com.au
January 1, 2017 - December 31, 2017
Produced financial content empowering consumer decisions, liaising with compliance teams.
Assistant Publisher – Home Loans at Finder.com.au
April 1, 2015 - December 31, 2017
Managed home loan database, developed SEO strategies, and ensured accuracy and compliance.
Assistant Producer at Travelzoo Australia
January 1, 2014 - December 31, 2015
Produced and sub-edited travel deals, liaised with clients, supported marketing.
Customer Service Representative at Travelzoo Local
January 1, 2012 - December 31, 2014
Supported customer outcomes with merchants.
Direct Service Advisor at NAB
January 1, 2011 - December 31, 2012
Assisted personal banking customers with compliance-focused service.

Education

Postgraduate Certificate, Editing & Publishing at University of Technology, Sydney
January 11, 2030 - April 28, 2026
Advanced Diplomas – Social Media Marketing, Digital Marketing at Shaw Academy
January 11, 2030 - April 28, 2026

Qualifications

Diplomas – Social Media Marketing & ORM; Facebook for Business
January 11, 2030 - April 28, 2026
PRIA NSW & National Small Budget Campaign – Winner
January 1, 2019 - April 28, 2026
PRIA NSW & National Thought Leadership Campaign – Highly Commended
January 1, 2019 - April 28, 2026

Industry Experience

Consumer Goods, Financial Services, Media & Entertainment, Professional Services, Travel & Hospitality, Retail