Employee Engagement Communications for Marathon

From the logo (and tagline) development to the creative concept, I was the lead designer on an internal communications project for a large scale digital transformation project at Marathon. My goal was to help employees to “imagine their future” by using simple, kid-like images that turn into “big ideas” (cat to lion, child superhero to Superman, legos to refinery, paper plane to real plane, etc); all by way of an employee tapping into the diverse tools offered in the new software. It is key to involve employees in the success of large scale organizational projects.