Available to hire
Hi, I’m Joe Hannam Maggs, a senior copywriter with hundreds of freelance and agency projects and 20+ years of experience in marketing communications. I help brands tell clear, compelling stories and craft messaging that resonates across channels. My work combines strategic communications, creative copywriting, and practical content delivery to turn complex ideas into human, on-brand copy.
My work style is collaborative and pragmatic: I enjoy shaping tone of voice, developing brand narratives, and delivering content that informs, persuades, and engages across websites, brochures, articles, case studies, and social posts.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Intermediate
Italian
Beginner
Spanish; Castilian
Beginner
German
Beginner
Work Experience
Chief Copywriter and Founder at Live By The Words
July 1, 2009 - PresentLeads copy strategy and content production for agency and freelance clients; shapes brand voice, messaging, and thought leadership; oversees multiple projects across marketing channels.
Copywriter at United Image
March 1, 2011 - September 16, 2025Provided copywriting for marketing content and campaigns across multiple channels.
Communications & Marketing Manager at City Fringe Partnership
July 1, 2009 - September 16, 2025Managed external communications and marketing campaigns; developed messaging strategies and content across channels.
External Communications Manager at RWE Trading
June 1, 2006 - September 16, 2025Coordinated external communications across multiple regions; supported corporate messaging and campaigns.
Founder/Senior Copywriter at Live By The Words
August 1, 2009 - October 30, 2025Integrated marketing campaign writing for agencies (Gilroy, 400, 999 Design, Quantum) and brands (EY, Defaqto, Oplo, Pollen Street Capital). Led content strategy and delivery for Google, Boldyn Networks and VMO2. Ghostwrote thought leadership and conducted research for senior leaders at Atos, O2 and Brightbeam AI. Provided trusted copy editing for UN agencies and the WHO. Developed ABM messaging for finance and insurance campaigns targeting senior leaders at AXA, Morgan Stanley, Deutsche Bourse and Liberty Mutual. Led Tone of Voice workshops; scheduled and oversaw freelance writers on large-scale projects. Key achievement: re-worked an entire research report within 48 hours that secured a senior business leader's interview on the news; won 'B2B Campaign of the Year' with Fujitsu and DirectionGroup at the Drum Network Awards.
Communications & Marketing Manager at City Fringe Partnership
July 31, 2009 - July 31, 2009Designed and secured funding for a full communications and content strategy from scratch; responsible for external marketing, internal comms and advisor to project managers. Wrote and produced marketing materials covering funded projects in seven sectors. Project management of major comms activities across corporate affairs / creative industries.
External Communications Manager at RWE Trading
June 30, 2006 - June 30, 2006Promoted from entry-level marketer to communications lead across the UK, Ireland and Germany. Editor of the RWE Trading market insights quarterly and Press Officer for all media enquiries. Took ownership of the content strategy and symposium event that built the personal brand of a top executive and positioned the company as a leader in the field.
External Communications Manager at RWE Trading
June 1, 2006 - June 1, 2006Led external communications across multiple markets, developing messaging and materials to support business goals; collaborated with cross-functional teams and managed stakeholder communications.
Communications & Marketing Manager at City Fringe Partnership
July 1, 2009 - July 1, 2009Directed communications and marketing strategy for a London-based partnership, creating briefs, messaging, and campaigns to raise awareness and engagement.
Chief Copywriter and Founder at Live By The Words
July 1, 2009 - October 30, 2025Founded and led a copywriting consultancy, delivering strategic messaging, brand voice development, and content for a wide range of clients across sectors.
Copywriter at United Image
March 1, 2011 - March 1, 2011Provided copywriting for brand communications across multiple clients, enhancing messaging and content effectiveness.
Education
Bachelor of Management Sciences at UMIST
September 1, 1997 - June 30, 2000BSc (Hons) Management Sciences at UMIST Manchester
January 1, 1997 - December 31, 2000BSc in Management Sciences at University of Manchester
January 11, 2030 - October 30, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Energy & Utilities, Education, Financial Services, Government, Non-Profit Organization
Hire a Copywriter
We have the best copywriter experts on Twine. Hire a copywriter in Frome today.