Label Pêche is an independent music label that champions pure expressiveness, without limiting itself to musical genres. With a strong motto – “Fuck genres, emotions are all that matter” – its visual identity had to embody this philosophy: minimalist, striking, and full of energy.
To translate this vision, I designed a visual identity that plays on organic shapes and bright colors, while maintaining a graphic simplicity that emphasizes the essentials. The logo, inspired by the silhouette of a peach, was adapted into several versions to suit all contexts. The soft curves and vibrant palette (red, yellow, green) reflect the label's vitality and boldness, while remaining instantly recognizable.
This project demonstrates how a bold and consistent visual identity can strengthen the presence of an independent label. Thanks to a modern and flexible design, Label Pêche now communicates its message with strength and clarity, asserting its place in the music industry.
music branding brandidentity graphic design logo…Label Pêche is an independent music label that champions pure expressiveness, without limiting itself to musical genres. With a strong motto – “Fuck genres, emotions are all that matter” – its visual identity had to embody this philosophy: minimalist, striking, and full of energy.
To translate this vision, I designed a visual identity that plays on organic shapes and bright colors, while maintaining a graphic simplicity that emphasizes the essentials. The logo, inspired by the silhouette of a peach, was adapted into several versions to suit all contexts. The soft curves and vibrant palette (red, yellow, green) reflect the label's vitality and boldness, while remaining instantly recognizable.
This project demonstrates how a bold and consistent visual identity can strengthen the presence of an independent label. Thanks to a modern and flexible design, Label Pêche now communicates its message with strength and clarity, asserting its place in the music industry.
music branding brandidentity graphic design logoWW…