Available to hire
I am a results-driven digital marketing and brand growth strategist with 28+ years of cross-industry experience spanning education management, sales, and operations. I help clients grow enrolments and revenue through targeted social media campaigns, SEO-driven content, video production, and data-backed strategies.
As a freelance digital marketer and educator-focused strategist, I build authentic customer relationships that translate into measurable business growth, consistently delivering 15–20+ enrolment increases per year through Facebook marketing, community engagement, and referral programmes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Digital Marketer at Self-Employed
January 1, 2024 - PresentPlan and execute multi-platform social media campaigns for SME clients in education and retail sectors; produce promotional videos and copy; track KPIs via Meta Business Suite and Google Analytics; optimise SEO & website copy; lead generation through email nurture sequences; end-to-end client management.
Customer Relations Manager at Chiltern House Preschool
January 1, 2021 - December 1, 2023Digital enquiry management across social media, email, website live chat, and phone with rapid response; CRM administration; plan and promote school events; produce weekly enrolment and vacancy reports; lead personalised parent engagements and tours.
Centre Manager at Little Atlas Preschool
February 1, 2020 - April 1, 2020Drove parent engagement through digital marketing; created and published event videos; coordinated parent-engagement events; managed full centre operations including finances, health checks, inventory and merchandise sales.
Centre Manager at MindChamps Preschool @ Upper Thomson
November 1, 2014 - December 1, 2019Drove enrolment growth via targeted Facebook campaigns, open houses, and word-of-mouth programmes; produced and published school event videos; blended digital outreach with parent relationship-building; oversaw full financial and regulatory reporting.
Education Success Coach at MindChamps Singapore Pte Limited
March 1, 2010 - December 1, 2013Evaluated student learning profiles and recommended targeted education programmes; applied NLP and NLE methodologies to coaching; contributed to programme retention and progression; promoted from Education Advisor to Education Success Coach.
Internal Sales Engineer at Panaflocontrols Pte Ltd
January 1, 2007 - February 1, 2010Managed B2B sales cycle from prospecting to tender submissions and order fulfilment for oil and gas clients; built client relationships with logistics teams; created internal training materials.
Operation Executive at Emsley Pte Ltd
June 1, 2005 - January 1, 2007Supported overseas exhibition sales and marketing; generated and qualified leads from trade shows; coordinated production orders, shipment scheduling, inventory control, and customer service for a fast-growing manufacturing startup.
Education
Bachelor of Science – Computing with Management at University of Bradford
January 11, 2030 - January 1, 2002Diploma in Mechatronics Engineering at Temasek Polytechnic
January 11, 2030 - January 1, 1996Qualifications
Data Analytics – Qlik Sense Platform
January 11, 2030 - April 27, 2026Cyber Security Protection Certificate (CSPC)
January 11, 2030 - April 27, 2026Project Management – Foundation & Practitioner
January 11, 2030 - April 27, 2026Agile Innovation – powered by ESSEC Business School
January 11, 2030 - April 27, 2026Build an Agile Business Strategy
January 11, 2030 - April 27, 2026Customer-Centric Design – Know Your Customer through Human-Centred Approach
January 11, 2030 - April 27, 2026Cultivating Experimental Mindset in the Workplace
January 11, 2030 - April 27, 2026NLP & NLE Practitioner – Certified Coach
January 11, 2030 - April 27, 2026Certificate of Excellence for Landing Page Conversion and Funnel Design Build
January 11, 2030 - April 27, 2026Industry Experience
Education, Media & Entertainment, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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