I am a results-driven digital marketing and brand growth strategist with 28+ years of cross-industry experience spanning education management, sales, and operations. I help clients grow enrolments and revenue through targeted social media campaigns, SEO-driven content, video production, and data-backed strategies. As a freelance digital marketer and educator-focused strategist, I build authentic customer relationships that translate into measurable business growth, consistently delivering 15–20+ enrolment increases per year through Facebook marketing, community engagement, and referral programmes.

I am a results-driven digital marketing and brand growth strategist with 28+ years of cross-industry experience spanning education management, sales, and operations. I help clients grow enrolments and revenue through targeted social media campaigns, SEO-driven content, video production, and data-backed strategies. As a freelance digital marketer and educator-focused strategist, I build authentic customer relationships that translate into measurable business growth, consistently delivering 15–20+ enrolment increases per year through Facebook marketing, community engagement, and referral programmes.

Available to hire

I am a results-driven digital marketing and brand growth strategist with 28+ years of cross-industry experience spanning education management, sales, and operations. I help clients grow enrolments and revenue through targeted social media campaigns, SEO-driven content, video production, and data-backed strategies.

As a freelance digital marketer and educator-focused strategist, I build authentic customer relationships that translate into measurable business growth, consistently delivering 15–20+ enrolment increases per year through Facebook marketing, community engagement, and referral programmes.

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Language

English
Fluent

Work Experience

Freelance Digital Marketer at Self-Employed
January 1, 2024 - Present
Plan and execute multi-platform social media campaigns for SME clients in education and retail sectors; produce promotional videos and copy; track KPIs via Meta Business Suite and Google Analytics; optimise SEO & website copy; lead generation through email nurture sequences; end-to-end client management.
Customer Relations Manager at Chiltern House Preschool
January 1, 2021 - December 1, 2023
Digital enquiry management across social media, email, website live chat, and phone with rapid response; CRM administration; plan and promote school events; produce weekly enrolment and vacancy reports; lead personalised parent engagements and tours.
Centre Manager at Little Atlas Preschool
February 1, 2020 - April 1, 2020
Drove parent engagement through digital marketing; created and published event videos; coordinated parent-engagement events; managed full centre operations including finances, health checks, inventory and merchandise sales.
Centre Manager at MindChamps Preschool @ Upper Thomson
November 1, 2014 - December 1, 2019
Drove enrolment growth via targeted Facebook campaigns, open houses, and word-of-mouth programmes; produced and published school event videos; blended digital outreach with parent relationship-building; oversaw full financial and regulatory reporting.
Education Success Coach at MindChamps Singapore Pte Limited
March 1, 2010 - December 1, 2013
Evaluated student learning profiles and recommended targeted education programmes; applied NLP and NLE methodologies to coaching; contributed to programme retention and progression; promoted from Education Advisor to Education Success Coach.
Internal Sales Engineer at Panaflocontrols Pte Ltd
January 1, 2007 - February 1, 2010
Managed B2B sales cycle from prospecting to tender submissions and order fulfilment for oil and gas clients; built client relationships with logistics teams; created internal training materials.
Operation Executive at Emsley Pte Ltd
June 1, 2005 - January 1, 2007
Supported overseas exhibition sales and marketing; generated and qualified leads from trade shows; coordinated production orders, shipment scheduling, inventory control, and customer service for a fast-growing manufacturing startup.

Education

Bachelor of Science – Computing with Management at University of Bradford
January 11, 2030 - January 1, 2002
Diploma in Mechatronics Engineering at Temasek Polytechnic
January 11, 2030 - January 1, 1996

Qualifications

Data Analytics – Qlik Sense Platform
January 11, 2030 - April 27, 2026
Cyber Security Protection Certificate (CSPC)
January 11, 2030 - April 27, 2026
Project Management – Foundation & Practitioner
January 11, 2030 - April 27, 2026
Agile Innovation – powered by ESSEC Business School
January 11, 2030 - April 27, 2026
Build an Agile Business Strategy
January 11, 2030 - April 27, 2026
Customer-Centric Design – Know Your Customer through Human-Centred Approach
January 11, 2030 - April 27, 2026
Cultivating Experimental Mindset in the Workplace
January 11, 2030 - April 27, 2026
NLP & NLE Practitioner – Certified Coach
January 11, 2030 - April 27, 2026
Certificate of Excellence for Landing Page Conversion and Funnel Design Build
January 11, 2030 - April 27, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Software & Internet