Youssef Abdo

Growth Marketing Specialist at Skyloov Property Portal

Created end-to-end website content including product descriptions and hero copy aligned with brand voice and SEO strategy. Led blog content strategy, generated 1M+ organic views, and produced short-form video content (Reels) and AI-generated content. Executed email campaigns (SendGrid) and WhatsApp automations (SleekFlow). Directed cross-functional teams and influencer outreach.

Senior Content Marketing Executive at Skyloov Property Portal

Managed full social media strategy across platforms; directed a graphic designer with clear briefs to ensure brand consistency; developed content concepts tailored to gaming audiences and regional trends; led influencer outreach, negotiations, and collaboration execution; increased engagement and audience growth through performance-driven content; monitored analytics and optimized campaigns.

Twelve Digital Marketing Specialist at Twelve Digital Marketing

Negotiated and executed digital marketing across Dubai (DMCC) and international markets; led SEO, paid campaigns, and social media; produced reels and short-form video content; built influencer collaborations; optimized on-page SEO to improve organic visibility.

Customer Care Specialist at Hilton Hotels

Managed customer support for Hilton’s loyalty program across the US and Canada; handled inquiries, resolved issues, and ensured high satisfaction for international clients; provided personalised guidance on rewards, bookings, and program benefits.

Digital Marketing Specialist at Twelve Digital

Negotiated and implemented cross-channel digital marketing initiatives; led social strategy and influencer outreach; drove growth and engagement.

Senior Content Marketing Executive at Skyloov Property Portal

Managed and executed full social media strategy across platforms. Directed graphic designer with clear creative briefs to ensure brand consistency and campaign alignment. Developed content concepts tailored to gaming audience and regional trends. Led influencer outreach, negotiations, and collaboration execution. Increased engagement and audience growth through performance-driven content strategy. Monitored analytics and optimized campaigns based on audience behavior and platform insights.

Lead Influencer Outreach & Collaboration Specialist at Skyloov Property Portal

Identified, sourced, and negotiated collaborations with influencers aligned with brand positioning. Led influencer outreach, negotiations, and collaboration execution.