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An award-winning creative with a sharp eye for standout ideas, I blend a passion for powerful storytelling with a proven ability to build and manage strong client relationships — all grounded in a love for the outdoors, family life and all things well crafted. Whether leading a brand campaign or surfing off the beaten track, I bring the same sense of curiosity, connection and clarity to everything I do.…An award-winning creative with a sharp eye for standout ideas, I blend a passion for powerful storytelling with a proven ability to build and manage strong client relationships — all grounded in a love for the outdoors, family life and all things well crafted. Whether leading a brand campaign or surfing off the beaten track, I bring the same sense of curiosity, connection and clarity to everything I do.

Johan Liebenberg

Creative Director, Art Director, Graphic Designer, +5

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An award-winning creative with a sharp eye for standout ideas, I blend a passion for powerful storytelling with a proven ability to build and manage strong client relationships — all grounded in a love for the outdoors, family life and all things well crafted. Whether leading a brand campaign or surfing off the beaten track, I bring the same sense of curiosity, connection and clarity to everything I do.…An award-winning creative with a sharp eye for standout ideas, I blend a passion for powerful storytelling with a proven ability to build and manage strong client relationships — all grounded in a love for the outdoors, family life and all things well crafted. Whether leading a brand campaign or surfing off the beaten track, I bring the same sense of curiosity, connection and clarity to everything I do.

Available to hire

An award-winning creative with a sharp eye for standout ideas, I blend a passion for powerful storytelling with a proven ability to build and manage strong client relationships — all grounded in a love for the outdoors, family life and all things well crafted.
Whether leading a brand campaign or surfing off the beaten track, I bring the same sense of curiosity, connection and clarity to everything I do.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Afrikaans

Fluent

Work Experience

Senior Creative Lead at We Are Magnetic

January 1, 2025 - August 20, 2025

Guided the creative vision and led a multidisciplinary team to deliver on-brand, high-impact campaigns and content. Translated briefs into compelling ideas, mentored creatives, and oversaw projects from concept to delivery, balancing strategic thinking with hands-on execution across multiple platforms.

Senior Art Director (Freelance)

January 1, 2020 - August 20, 2025

Worked with some of New Zealand’s most recognisable brands, including ANZ, Woodstock, and Lotto. Collaborated closely with a Creative Director to lead creative development across campaigns, bringing strong conceptual thinking and crafted execution.

Creative Group Head at Wellcom WW T BWA The Hardy Boys

January 1, 2019 - August 20, 2025

Responsible for driving strong creative output and mentoring a team of creatives. Worked on major brands such as Unilever, RCL, and Diageo, including international travel for in-market liquor brand immersions and activations to ensure effective brand building and high-quality creative executions.

Co-Founder / Creative Group Head at Ogilvy Action Durban / Ogilvy SA

January 1, 2012 - August 20, 2025

Co-founded the Ogilvy Action branch, making significant inroads with Unilever and working across household cleaning brands to deliver impactful, results-driven creative. Began as a young designer/art director and grew through mentorship into senior leadership roles.

Co-Founder / Creative Group Head at Ogilvy Action (Durban / Ogilvy SA)

December 31, 2012 - October 8, 2025

Co-founded an Ogilvy Action branch; delivered impactful, results-driven creative for Unilever and other brands; led cross-functional teams and built client relationships.

Creative Group Head at Ogilvy SA

December 31, 2019 - October 8, 2025

Led creative output; mentored a team; worked on Unilever, RCL, and Diageo; managed in-market liquor brand activations and brand-building campaigns.

Senior Art Director at Ogilvy SA (Durban)

January 1, 2012 - October 8, 2025

Joined Ogilvy SA as a young designer/art director, progressed to Senior Art Director and eventually Creative Group Head, mentoring teams and delivering world-class campaigns across client brands.

Co-Founder / Creative Group Head at Ogilvy Action

January 1, 2019 - October 8, 2025

Co-founded Ogilvy Action branch; led creative across Unilever brands and other clients, delivering impactful, results-driven creative and building in-market capabilities.

Senior Creative Lead at The Hardy Boys

January 1, 2020 - October 8, 2025

Led creative development across major brands; international liquor brand immersions and activations; built strong client relationships and delivered high-quality creative executions.

Co-Founder / Creative Partner at We Are Magnetic

January 1, 2020 - Present

Co-founded and lead the creative direction for a boutique agency; responsible for strategy, creative execution and client relationships across multiple platforms.

Senior Editor / Flame Artist at Wellcom WW

January 1, 2012 - January 1, 2012

Led editorial and flame artistry, contributing to brand campaigns and campaigns across multiple media; mentored team members and ensured high-quality creative output.

Designer / Art Director at Ogilvy SA

January 1, 2019 - January 1, 2019

Joined as a young designer/art director; progressed to Senior Art Director and Creative Group Head; mentored creatives and collaborated on world-class brand work, including international liquor brand activations.

Co-Founder / Creative Group Head at Ogilvy Action (Durban / Ogilvy SA)

January 1, 2020 - January 1, 2020

Co-founded an Ogilvy Action branch; delivered impactful, results-driven creative across Unilever brands and built strong client relationships.

Co-Founder / Creative Group Head at We Are Magnetic

January 1, 2020 - November 10, 2025

Co-founded and led the creative group; steered brand campaigns and content across platforms; nurtured client relationships and mentored a multidisciplinary team.

Co-Founder / Creative Group Head at Ogilvy Action (Durban / Ogilvy SA)

December 31, 2012 - December 31, 2012

Co-founded an Ogilvy Action branch, delivering across Unilever brands and driving results-driven creative; mentored teams and fostered strong client relationships from concept to delivery.

Creative Group Head at Ogilvy SA

December 31, 2019 - December 31, 2019

Led creative output for major brands (Unilever, RCL, Diageo); mentored creatives; conducted international liquor brand immersions and activations to drive brand building and high-quality executions.

Senior Creative Lead at The Hardy Boys

December 31, 2019 - December 31, 2019

Led creative development across campaigns; built standout ideas and delivered across channels; collaborated with clients to ensure brand consistency.

Senior Creative Lead at Wellcom WW

January 1, 2020 - November 10, 2025

Guided the creative vision and led a multidisciplinary team to deliver on-brand, high-impact campaigns and content; nurtured trusted client relationships and oversaw projects from concept to delivery across platforms.

Chief Creative Officer at The Hardy Boys

December 31, 2025 - December 31, 2025

As Chief Creative Officer, guided the creative vision and led a multidisciplinary team to deliver on-brand, high-impact campaigns and content. Partnering closely with clients, I nurtured trusted relationships, translated briefs into compelling ideas, mentored creatives, and oversaw projects from concept to delivery, balancing strategic thinking with hands-on execution across multiple platforms.

Executive Creative Director at Ogilvy Action

December 31, 2020 - December 31, 2020

Co-founded an Ogilvy Action branch, led creative development across campaigns, delivering impactful, results-driven creative. Worked across major brands and immersed in in-market activations, with a focus on brand building, client relationships, and high-quality creative executions.

Senior Art Director / Creative Group Head at Ogilvy SA / Ogilvy Action

December 31, 2019 - December 31, 2019

Joined Ogilvy SA as a young designer/art director, progressed to Senior Art Director and Creative Group Head, mentoring teams and driving strong creative output for major brands including Unilever and Diageo; involved in international brand immersions and activations.

Designer / Art Director at Wellcom WW

January 1, 2012 - January 1, 2012

Started as a designer/art director at Wellcom WW, gaining mentorship and exposure to world-class brands; grew into senior roles before moving on to Ogilvy Action. This early tenure laid the foundation for my creative leadership.