I'm a senior 3D artist based in Skåne, Sweden, with 15+ years of experience producing photorealistic product imagery and visual effects for global brands. My core expertise is shading, lighting and look dev, with a strong foundation in offline rendering pipelines using Maya, Redshift and V-Ray. For the past four years I worked embedded within Sony's development organization, where I was responsible for high-resolution marketing imagery for products including the Xperia phone series and the WH-1000XM6 headphones — handling everything from material development against physical product samples through to final compositing in Nuke. Prior to that I spent several years as a visualization artist for Sony Mobile and Electrolux, consistently delivering for print and global web campaigns. What sets me apart is the combination of a trained eye for material and light with a broad technical pipeline background — including Houdini, Substance Painter, After Effects and real-time workflows in Unreal Engine 5. I'm comfortable owning a project end-to-end, working independently, and adapting quickly to new tools and briefs. Available for remote freelance engagements.

Johan Herrström

PRO

I'm a senior 3D artist based in Skåne, Sweden, with 15+ years of experience producing photorealistic product imagery and visual effects for global brands. My core expertise is shading, lighting and look dev, with a strong foundation in offline rendering pipelines using Maya, Redshift and V-Ray. For the past four years I worked embedded within Sony's development organization, where I was responsible for high-resolution marketing imagery for products including the Xperia phone series and the WH-1000XM6 headphones — handling everything from material development against physical product samples through to final compositing in Nuke. Prior to that I spent several years as a visualization artist for Sony Mobile and Electrolux, consistently delivering for print and global web campaigns. What sets me apart is the combination of a trained eye for material and light with a broad technical pipeline background — including Houdini, Substance Painter, After Effects and real-time workflows in Unreal Engine 5. I'm comfortable owning a project end-to-end, working independently, and adapting quickly to new tools and briefs. Available for remote freelance engagements.

Available to hire

I’m a senior 3D artist based in Skåne, Sweden, with 15+ years of experience producing photorealistic product imagery and visual effects for global brands. My core expertise is shading, lighting and look dev, with a strong foundation in offline rendering pipelines using Maya, Redshift and V-Ray.
For the past four years I worked embedded within Sony’s development organization, where I was responsible for high-resolution marketing imagery for products including the Xperia phone series and the WH-1000XM6 headphones — handling everything from material development against physical product samples through to final compositing in Nuke. Prior to that I spent several years as a visualization artist for Sony Mobile and Electrolux, consistently delivering for print and global web campaigns.
What sets me apart is the combination of a trained eye for material and light with a broad technical pipeline background — including Houdini, Substance Painter, After Effects and real-time workflows in Unreal Engine 5. I’m comfortable owning a project end-to-end, working independently, and adapting quickly to new tools and briefs.
Available for remote freelance engagements.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Swedish
Fluent
English
Fluent
Danish
Advanced

Work Experience

Product Visualization Artist at Sony Europe
January 1, 2025 - January 1, 2026
Photorealistic product visualization for Sony's flagship consumer electronics; delivered for global marketing campaigns.
Digital Artist — Real-time & Visualization at Sony Europe
November 1, 2021 - April 1, 2026
Real-time visualization and asset production support across Sony's development organization, including ongoing production visualization alongside real-time work in Unity and Unreal Engine 5.
3D Visualizer at ElectroLux via AFRY Studio
January 1, 2021 - May 1, 2021
High-resolution marketing imagery for consumer appliances including vacuum cleaners and blenders. In-studio images with 3D environments, lighting and rendering in Maya/Redshift; final compositing in Nuke.
3D Artist at Sony, Sweden
January 1, 2020 - January 1, 2021
High-resolution marketing imagery and camera animation for Xperia 1 III; full pipeline from shading and material matching to physical samples, lighting and rendering in Maya/Redshift, final compositing in Nuke.
Product Visualization Artist at Consolit Nordic
November 1, 2017 - April 1, 2020
Product visualization for Sony and Sony Mobile; CAD-data-driven rendering, Maya, V-Ray; post-processing in Nuke.
CG Artist at Berge Consulting
October 1, 2015 - October 1, 2017
Rendering and composition of marketing imagery for print and web on 7,000 x 7,000 px resolution.
CG Generalist (Freelance) at XFX Consulting
June 1, 2012 - October 1, 2015
Product visualization, VFX and commercial work for clients including House of Radon (Nikon), Acne Production, Dreamhack and Swiss Post International.
3D Intern at Ghost VFX
January 1, 2012 - June 1, 2012
Modeling, texturing, shading, rendering and cloth/rigid body simulations for Copenhagen feature film "Flukt/Escape".

Education

BSc Media Technology at Blekinge Institute of Technology
January 1, 2004 - January 1, 2007
at Nackademin, Stockholm
January 1, 2010 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

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