I created all marketing images for the Xperia 1 VIII. The delivery for the phone was for four color variants, 11 angles / color all in 7000 x 7000px. I also made the images for the phone case.
- 3D Visualizer
- Lighting
Johan Herrström
- Lund, Sweden
- 1 project
I'm a senior 3D artist based in Skåne, Sweden, with 15+ years of experience producing photorealistic product imagery and visual effects for global brands.
About
I’m a senior 3D artist based in Skåne, Sweden, with 15+ years of experience producing photorealistic product imagery and visual effects for global brands. My core expertise is shading, lighting and look dev, with a strong foundation in offline rendering pipelines using Maya, Redshift and V-Ray.
For the past four years I worked embedded within Sony’s development organization, where I was responsible for high-resolution marketing imagery for products including the Xperia phone series and the WH-1000XM6 headphones — handling everything from material development against physical product samples through to final compositing in Nuke. Prior to that I spent several years as a visualization artist for Sony Mobile and Electrolux, consistently delivering for print and global web campaigns.
What sets me apart is the combination of a trained eye for material and light with a broad technical pipeline background — including Houdini, Substance Painter, After Effects and real-time workflows in Unreal Engine 5. I’m comfortable owning a project end-to-end, working independently, and adapting quickly to new tools and briefs.
Available for remote freelance engagements.
- Joined April 2026
Skills· 9
Languages
- SwedishFluent
- EnglishFluent
- DanishAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
Projects · 1
Work experience· 8 roles
Product Visualization Artist · Sony EuropeJan 2025 – Jan 2026 · 1 yr 1 mo
Photorealistic product visualization for Sony's flagship consumer electronics; delivered for global marketing campaigns.
Digital Artist — Real-time & Visualization · Sony EuropeNov 2021 – Apr 2026 · 4 yrs 6 mos
Real-time visualization and asset production support across Sony's development organization, including ongoing production visualization alongside real-time work in Unity and Unreal Engine 5.
3D Visualizer · ElectroLux via AFRY StudioJan 2021 – May 2021 · 5 mos
High-resolution marketing imagery for consumer appliances including vacuum cleaners and blenders. In-studio images with 3D environments, lighting and rendering in Maya/Redshift; final compositing in Nuke.
3D Artist · Sony, SwedenJan 2020 – Jan 2021 · 1 yr 1 mo
Product Visualization Artist · Consolit NordicNov 2017 – Apr 2020 · 2 yrs 6 mos
CG Artist · Berge ConsultingOct 2015 – Oct 2017 · 2 yrs 1 mo
CG Generalist (Freelance) · XFX ConsultingJun 2012 – Oct 2015 · 3 yrs 5 mos
3D Intern · Ghost VFXJan 2012 – Jun 2012 · 6 mos
Education
BSc Media Technology · Blekinge Institute of Technology2004 – 2007
· Nackademin, Stockholm2010 – 2012
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