Available to hire
I’m Johanna Hernandez, a goal-oriented professional with over seven years of experience in content marketing, SEO, email marketing, copywriting, and social media. I enjoy turning ideas into high-quality content that resonates and delivers results.
Currently, I lead content marketing initiatives at REV, partnering with influencers and content creators to boost brand awareness. I develop digital content strategies across email, Instagram, TikTok, and other social media platforms. I enjoy creating efficient workflows that nurture leads and drive conversions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Content Marketing Lead at Born Again Media LLC
October 1, 2023 - PresentLead the creative team to produce and publish high-quality and engaging content across social platforms. Identify and collaborate with influencers and content creators to increase brand awareness. Develop and manage the digital content strategy across email, YouTube, Instagram, and other platforms. Create efficient email marketing campaigns to nurture leads and drive conversions. Develop the monthly editorial calendar, delegate tasks, and ensure deadlines are met. Edit and review video scripts, emails, and social media copy.
SEO Specialist & Content Manager at Born Again Media LLC
October 1, 2023 - October 15, 2025Remote management of the site’s content marketing plan to improve conversions. Coordinate weekly tasks with writers and design team. Perform keyword research and audit website content. Edit, format, and publish SEO-optimized content. Lead the email marketing strategy and automation campaigns.
Translator (Spanish-to-English) at Universal Group Communications Agency
June 1, 2022 - October 15, 2025Carried out translation and interpretation tasks from Spanish to English. Translated written texts, including website content, presentations, video scripts, and reports. Provided interpretation services for video meetings.
Internal Communications Intern at Bavaria S.A.
July 1, 2016 - October 15, 2025Wrote and proofread content for internal communications channels. Executed script writing and voice-over for a corporate video. Covered internal company events, including interviews and photography/filming.
Communications Assistant at Universidad Politécnico Grancolombiano
August 1, 2015 - October 15, 2025Managed and generated multimedia content for the SAP project newsletter. Covered campus stories and external events. News writing, web content generation, and video editing. Provided support to press management.
Content Marketing Strategist at DesignPlus S.A.S.
September 1, 2018 - October 15, 2025Developed content marketing strategies for various client projects. Performed keyword research and wrote SEO-optimized blog posts. Created copy for Google and Facebook ads, landing pages, websites, and newsletters. Set up a link-building strategy to improve domain ranking. Created and presented monthly client reports. Implemented an inbound marketing strategy to attract and convert new customers.
Education
Bachelor's degree in Communications and Journalism at Universidad Politécnico Grancolombiano
August 1, 2012 - November 1, 2016Inbound Marketing at HubSpot Academy
June 1, 2018 - June 1, 2018Qualifications
Certificate in E-Commerce & Digital Marketing
May 1, 2020 - August 1, 2020Certificate in E-Commerce & Digital Marketing
May 1, 2020 - August 1, 2020Inbound Marketing
June 1, 2018 - June 1, 2018Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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