I'm Johanna Björlin, a design-driven creative director and senior designer based in Stockholm. I help brands grow through strategic thinking, bold concepts, and cohesive visual identities, delivering both brand experiences and interior design solutions for commercial and private clients. With over 20 years in leadership roles across branding, product development, and design, I lead cross-functional teams to turn complex challenges into clear, impactful experiences. I bring energy, collaboration, and a can-do mindset to every project, helping clients connect with audiences and create meaningful, lasting impressions.…

Johanna Björlin

I'm Johanna Björlin, a design-driven creative director and senior designer based in Stockholm. I help brands grow through strategic thinking, bold concepts, and cohesive visual identities, delivering both brand experiences and interior design solutions for commercial and private clients. With over 20 years in leadership roles across branding, product development, and design, I lead cross-functional teams to turn complex challenges into clear, impactful experiences. I bring energy, collaboration, and a can-do mindset to every project, helping clients connect with audiences and create meaningful, lasting impressions.…

Available to hire

I’m Johanna Björlin, a design-driven creative director and senior designer based in Stockholm. I help brands grow through strategic thinking, bold concepts, and cohesive visual identities, delivering both brand experiences and interior design solutions for commercial and private clients.

With over 20 years in leadership roles across branding, product development, and design, I lead cross-functional teams to turn complex challenges into clear, impactful experiences. I bring energy, collaboration, and a can-do mindset to every project, helping clients connect with audiences and create meaningful, lasting impressions.

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Language

Swedish
Fluent
English
Fluent
French
Intermediate

Work Experience

Creative Director & Senior Designer at Johanna Björlin Design
August 1, 2018 - Present
Leading various design and communication projects for agencies and companies focused on brand strategy, concept development, design, communication, illustration, interior design, and project management. Successfully transformed four brands for Workation Group with modern concepts, developed brand strategies and campaigns for beauty company Kaffe Bueno and liquor brand Larsen Cognac, and redesigned packaging for Tres Estrellas.
Branding, Design & Product Development at Axxonen Properties
July 31, 2018 - August 11, 2025
Responsible for brand direction and commercial and creative concepts across projects. Conducted trend watching and market analysis, developed brand strategy and concepts, managed design implementation, and presented to boards and stakeholders. Led creative workshops on new housing concepts and managed brand direction changes, including commissioning a new name. Acted as client project manager during construction phase.
Design Director & Senior Designer at Spacerabbit
December 31, 2016 - August 11, 2025
Directed creative processes including defining creative direction and leading cross-functional teams. Developed brand strategy, creative concepts, and designs for multiple brands such as Paus (retail brand by Ikano Retail), IM (non-profit organization), Kronfågel, and Winborgs (food brands). Projects included successful rebrands, web design, and cookbook design.
Senior Designer at Spacerabbit
August 1, 2009 - August 11, 2025
Focus on senior design roles, contributing to creative projects before promotion to Design Director.
Designer at The Brand Union
January 1, 2006 - August 11, 2025
Worked as a designer contributing to branding and design projects.
Art Director at Kontrapunkt
January 1, 2000 - August 11, 2025
Held role as art director working on various creative projects.
Art Director at Clara Reklambyrå
January 1, 1998 - August 11, 2025
Art director with responsibilities in creative design and advertising.
Art Director at NPP Reklambyrå
January 1, 1995 - August 11, 2025
Art director role focused on advertising and creative design.
Art Director’s assistant & Final arts at Åkesson & Partner
January 1, 1993 - August 11, 2025
Branding, Design & Product Development Lead at AXXONEN PROPERTIES
January 1, 2017 - July 31, 2018
Directed the brand strategy for the company and the creative concepts for all projects. Conducted trend analysis and market research, driving brand strategy and design implementation, including presentations to boards and stakeholders. Led workshops to develop innovative housing solutions for Stockholm, managed a rebranding initiative, and served as project manager and client representative during construction.
Design Director & Senior Designer at Spacerabbit
August 1, 2009 - December 31, 2016
Oversaw the creative process, defined the creative direction, and led cross-functional teams while developing design concepts and delivering presentations to boards and stakeholders. Attained brand strategy, creative concept and visual identity for Paus (Ikano Retail).
Senior Designer at Spacerabbit
January 1, 2006 - August 31, 2009
Contributed to the continued creative process and design concept development within Spacerabbit prior to the Design Director role.
Designer at The Brand Union
January 1, 2000 - December 31, 2006
Brand and design work for clients within the agency.
Art Director at KONTRAPUNKT
January 1, 1999 - December 31, 2000
Art direction work and brand development.
Art Director at CLARA REKLAMBYRÅ
January 1, 1995 - December 31, 1998
Art direction work for a Karlstad-based agency.
Art Director at NPP REKLAMBYRÅ
January 1, 1993 - December 31, 1995
Art direction work in Örebro.
Art Director at ÅKESON & PARTNER
August 1, 1990 - December 31, 1993
Art Director; progression from assistant to final arts.

Education

Graphic Design and Illustration (Visiting Student) at Parson School of Design, Paris, France
August 1, 1998 - December 31, 1998
Graphic Design and Advertising (Continuation Course) at Berghs School of Communication, Stockholm, Sweden
September 1, 1994 - June 30, 1995
Graphic Design and Illustration (Distance classes) at Forsbergs Skola, Stockholm, Sweden
September 1, 1992 - June 30, 1993
Graphic Design and Illustration at Parsons School of Design
August 1, 1998 - December 31, 1998
Graphic Design and Advertising, continuation course at BERGHS School of Communication
September 1, 1994 - June 30, 1995
Graphic Design and Illustration at FORSBERGS SKOLA
September 1, 1992 - June 30, 1993

Qualifications

Pentawards Bronze
December 6, 2024 - December 6, 2024
Larsen Cognac Sneaker Edition

Industry Experience

Consumer Goods, Professional Services, Real Estate & Construction, Retail, Non-Profit Organization, Travel & Hospitality, Media & Entertainment