I'm Johanna Björlin, a design-driven creative director and senior designer based in Stockholm.
I’m Johanna Björlin, a design-driven creative director and senior designer based in Stockholm. I help brands grow through strategic thinking, bold concepts, and cohesive visual identities, delivering both brand experiences and interior design solutions for commercial and private clients.
With over 20 years in leadership roles across branding, product development, and design, I lead cross-functional teams to turn complex challenges into clear, impactful experiences. I bring energy, collaboration, and a can-do mindset to every project, helping clients connect with audiences and create meaningful, lasting impressions.
I serve as the lead brand designer for Hufvudsta, a conference venue in Stockholm. I work with both visual identity and interior design to unify the brand experience into a cohesive whole that delivers on the brand promise: “creating experiences made of love and wild dreams.”
The family’s children had moved out, and the goal was to update the living room to suit two adults. We chose a harmonious color palette and a variety of textures and materials to create a vibrant feel.
Brand strategy, concept development and visual identity for Bryggeriet i Bromma, a new destination for sports and leisure just outside Stockholm, Sweden.
Concept development and visual identity for Görvälns Slott to deliver on the brand promise ”creating experiences built of love and wild dreams”
Brand strategy, concept development and communication visuals, that secured a successful launch of Kaffe Bueno’s clean & sustainable ingredients targeting beauty market producers.
Brand strategy, concept development, visual identity and communication for digital specialists Medicheck.
Brand strategy and visual identity for food company Kronfågel.
Brand strategy, global concept, visual identity and packaging design for Larsen Cognac, positioning it as a youthful and innovative brand. Work included the launch of a limited edition that quickly sold out and was awarded Bronze in Pentawards.
Defining the identity of Godisfabriken (”Candy factory”) —a residential area in and around an old candy factory in Gävle/Sweden—and creating a clearer platform for the area’s continued development. The project encompassed brand strategy, a communication concept, and the development of a visual identity (keeping the old logo). The goal was to strengthen the character of the site and create an expression that people easily can recognize—but also feel a connection to. The work was rooted in the area’s history, while the identity was also designed to reflect the future neighborhood’s ambitions regarding sustainability, community, and quality of life.
A 1920s apartment in Stockholm with enormous potential and a few challenges. Here is some of what we did: • moved the kitchen from the courtyard side to the street side • opened up the space between the kitchen and the dining room • created a larger bathroom by incorporating a portion of the adjacent bedroom • created a larger hallway with ample storage, featuring beautiful limestone flooring with underfloor heating • added custom-built wardrobes in all bedrooms • installed new herringbone parquet throughout the apartment, added wall moldings, and painted all the walls in harmonious tones
Re-design of the dining hall to better match the brand promise ”creating experiences built of love and wild dreams”. A jewel palette of deep greens, petrol and purple with golden touches and details such as fringes, patterned pillows and draperies towards a duck blue background.
Leading various design and communication projects for agencies and companies focused on brand strategy, concept development, design, communication, illustration, interior design, and project management. Successfully transformed four brands for Workation Group with modern concepts, developed brand strategies and campaigns for beauty company Kaffe Bueno and liquor brand Larsen Cognac, and redesigned packaging for Tres Estrellas.
Responsible for brand direction and commercial and creative concepts across projects. Conducted trend watching and market analysis, developed brand strategy and concepts, managed design implementation, and presented to boards and stakeholders. Led creative workshops on new housing concepts and managed brand direction changes, including commissioning a new name. Acted as client project manager during construction phase.
Directed the brand strategy for the company and the creative concepts for all projects. Conducted trend analysis and market research, driving brand strategy and design implementation, including presentations to boards and stakeholders. Led workshops to develop innovative housing solutions for Stockholm, managed a rebranding initiative, and served as project manager and client representative during construction.
Larsen Cognac Sneaker Edition
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