Godisfabriken visual identity

Defining the identity of Godisfabriken (”Candy factory”) —a residential area in and around an old candy factory in Gävle/Sweden—and creating a clearer platform for the area’s continued development. The project encompassed brand strategy, a communication concept, and the development of a visual identity (keeping the old logo). The goal was to strengthen the character of the site and create an expression that people easily can recognize—but also feel a connection to.

The work was rooted in the area’s history, while the identity was also designed to reflect the future neighborhood’s ambitions regarding sustainability, community, and quality of life.