I’m Edith Johanna Villa, a graphic designer, web developer, and content creator based in Colombia. I help brands turn ideas into attention-grabbing visuals by combining web development (HTML/CSS/JavaScript/Firebase), 2D animation, and high-impact video editing.
I work with Adobe Creative Cloud and CapCut to create reels, ads, motion graphics, and responsive digital assets designed to drive engagement and conversions. Bilingual in Spanish and English, I collaborate with international clients and focus on clear branding, dynamic creative, and content that supports growth and sales.
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- Dynamic Motion FX: Animated sparks, floating ember particles, and smooth slide transitions between offer slides.
- High-Impact Typography: Bold brush fonts highlighting the offer (“COMBO ESPECIAL”) paired with clear pricing and item descriptions.
- Conversion-Driven CTA: Clear contact details for free delivery, address location, and social media handles tailored for local customer acquisition.
- Mobile-First Advertising: Optimized vertical format designed for Instagram Stories, Reels, TikTok, and WhatsApp Status ads.
A high-energy, motion-graphics promotional video designed for restaurants and fast-food brands to drive local sales.
Key Features & Visual Strategy:
Ideal for restaurants, burger joints, food trucks, and local business marketing campaigns.
- Engagement Hook: Interactive question prompt (“If you could only eat one flavor…”) designed to increase comment rates.
- Dynamic Layout & Compositing: Multi-layered scoop illustration featuring floating blackberries, pineapple chunks, and mint leaves to highlight flavor profiles.
- Playful Branding: Bold bubble typography paired with a colorful pastel gradient background aligned with sweet treat marketing.
- Social-Ready Callout: Clear “New Flavor” tag and customizable handle placement for seamless brand integration.
A vibrant, high-converting Instagram post designed for food & beverage brands to boost engagement.
Key Features & Visual Strategy:
*Ideal for ice cream shops, dessert brands, food marketing, and promotional social media campaigns.
A spine-chilling, atmospheric short scene utilizing night vision filters and AI video effects.
Key Features & Creative Execution:**
Visual FX & Atmosphere:** Peephole camera perspective with authentic night-vision green tint and noise distortion.
Motion & Horror Styling:** AI-powered facial manipulation, sinister expression transitions, and creepy text integration (“I arrived!”).
Sound & Timing:** Synchronized audio jump scare and ambient noise to maximize suspense.
Designed for horror short films, social media promos, viral video concepts, and creative AI showcases.
- Layered Composition: Seamless foreground and background image integration (Tokyo Tower & Japanese Architecture).
- Editorial Typography: Elegant serif text interlaced with graphic elements to create depth and high-end magazine aesthetics.
- Brand Continuity: Clean call-to-action section and secondary subheadings (“A Day in My Life”).
An editorial-style Instagram layout designed for travel, lifestyle, and vlog content creators.
Key Features & Creative Execution:
*Ideal for travel brands, lifestyle influencers, dig
A cinematic, photorealistic character animation featuring an epic warrior concept.
Key Features & Creative Execution:
Atmospheric Visuals:** Moody lighting, dark fantasy aesthetics, and dramatic low-angle framing.
Character & Motion Design: Smooth animation focused on subtle body movements, posture, and facial realism.
AI & Video Production: Generated and refined using advanced AI video workflows, prompt engineering, and visual post-processing.
*Created for game devel
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A vibrant, high-energy promotional video designed for a fashion brand’s seasonal sale campaign.
Key Features & Deliverables:
Kinetic Text & Typography: Repeating “REBAJAS” backdrop with animated highlight transitions for maximum visual impact.
Cutout & Stop-Motion Effect: Seamless photo cutout animation showcasing streetwear outfits.
Clear Promotional Layout: Integrated promo details (“UP TO 50% DISCOUNT”) with clear dates and website CTA.
Mobile-First Format: Tailored for Instagram Stories, Reels, TikTok, and mobile ad campaigns.
*Designed for fashion e-commerce, retail pro
- Designed visual hierarchy and typography layout.
- Animated text reveal (“PISTACHIO”) and floating ingredient elements.
- Formatted for high-convertin
Vertical video ad showcasing kinetic typography and product motion design.
My Role: Ad Designer & Motion Creator
Description: ```markdown
Engaging vertical video concept created to showcase top holiday destinations.
My Role: Video Editor & Content Designer
Created custom UI animations (swipe/click interactions).
Edited video motion, transitions, and layout design.
Optimized format and pacing for high engagement on social platforms.
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