Principle Conversion Architect: I design and optimize Customer Acquisition Funnels (CAF) by combining cognitive psychology and geometric principles to create experiences that feel intuitive and persuasive. Every element—from messaging to layout to user flow—is crafted to align with how prospects think and decide, reducing friction and maximizing conversion. The result is a systemized, measurable approach that consistently turns prospects into enthusiastic, loyal clients and customers.…

John Hood

Principle Conversion Architect: I design and optimize Customer Acquisition Funnels (CAF) by combining cognitive psychology and geometric principles to create experiences that feel intuitive and persuasive. Every element—from messaging to layout to user flow—is crafted to align with how prospects think and decide, reducing friction and maximizing conversion. The result is a systemized, measurable approach that consistently turns prospects into enthusiastic, loyal clients and customers.…

Available to hire

Principle Conversion Architect:

I design and optimize Customer Acquisition Funnels (CAF) by combining cognitive psychology and geometric principles to create experiences that feel intuitive and persuasive. Every element—from messaging to layout to user flow—is crafted to align with how prospects think and decide, reducing friction and maximizing conversion. The result is a systemized, measurable approach that consistently turns prospects into enthusiastic, loyal clients and customers.

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Work Experience

Fractional Growth Strategist at CorteqCX
September 15, 2023 - Present
• Built acquisition systems combining paid media, CRO, and conversion-first design for DTC and B2B brands. • Improved client conversion rates by 200% through landing page redesigns and benefit-led offer restructuring. • Managed META and Google campaigns ($10k–$50k/mo), maintaining CTRs up to 10%. • Designed multi-stage funnels aligning ad traffic with user awareness to boost ROAS and reduce drop-off.
Sr. Product Marketing Manager at ECI Software Solutions
October 10, 2022 - June 23, 2023
• Led product messaging and positioning for enterprise software. • Redesigned web conversion flows to increase clarity and reduce cart abandonment. • Aligned Product, Sales, and Marketing teams on unified value messaging. Product & Growth Consultant at IDeal Digital Solutions, Dunwoody Mar 2017 — Sept 2022 • Advised startups and mid-market companies on messaging, offer clarity, and conversion optimization. • Increased client revenue by refining narratives and frameworks for ICP targeting.

Education

Bachelor of Science at Western Governors University
May 1, 2007 - December 16, 2011
Network design / Systems management

Qualifications

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Industry Experience

Computers & Electronics, Manufacturing, Professional Services, Software & Internet, Retail

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