To Be Her ,Brand Identity

ABOUT THE BRAND

To Be Her is a women’s health advocacy community focused on PMOS and broader women’s health issues, creating
space for awareness, support, and empowerment.

VISION
A world where individuals living with endometriosis and PMOS are understood, supported, and taken seriously,
where care is informed and compassionate, and where research and healthcare move beyond fertility to fully reflect
the realities of women’s lived experiences.

MISSION
To educate individuals on PMOS and endometriosis, build a supportive community that fosters connection and
understanding, and advocate for improved awareness, research, and healthcare responses to women’s reproductive
health.

THE CHALLENGE
Women’s health experiences can go unheard, misunderstood, or overlooked. To Be Her seeks to create greater
awareness and a welcoming space where women can speak up, find support, and connect with others. The Solution
I developed a cohesive visual identity inspired by growth, connection, and empowerment,
translating the brand’s purpose into a meaningful and recognizable visual system.