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I am a hands-on design and communication professional passionate about supporting brand-driven teams by shaping visual consistency, creative execution, and scalable systems across marketing, internal communications, events, and employee experience. I enjoy being a translator of brand intent and a creative partner, ensuring that what we deliver looks on-brand and functions effectively across teams and touchpoints. With extensive experience leading design teams and projects in the META region, I specialize in creating visually impactful and culturally relevant brand systems and marketing campaigns. I thrive on mentoring junior creatives and collaborating with global teams to scale creative output and enhance brand experiences.…I am a hands-on design and communication professional passionate about supporting brand-driven teams by shaping visual consistency, creative execution, and scalable systems across marketing, internal communications, events, and employee experience. I enjoy being a translator of brand intent and a creative partner, ensuring that what we deliver looks on-brand and functions effectively across teams and touchpoints. With extensive experience leading design teams and projects in the META region, I specialize in creating visually impactful and culturally relevant brand systems and marketing campaigns. I thrive on mentoring junior creatives and collaborating with global teams to scale creative output and enhance brand experiences.

John Arsanious

Designer, Art Director, Creative Director, +2

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I am a hands-on design and communication professional passionate about supporting brand-driven teams by shaping visual consistency, creative execution, and scalable systems across marketing, internal communications, events, and employee experience. I enjoy being a translator of brand intent and a creative partner, ensuring that what we deliver looks on-brand and functions effectively across teams and touchpoints. With extensive experience leading design teams and projects in the META region, I specialize in creating visually impactful and culturally relevant brand systems and marketing campaigns. I thrive on mentoring junior creatives and collaborating with global teams to scale creative output and enhance brand experiences.…I am a hands-on design and communication professional passionate about supporting brand-driven teams by shaping visual consistency, creative execution, and scalable systems across marketing, internal communications, events, and employee experience. I enjoy being a translator of brand intent and a creative partner, ensuring that what we deliver looks on-brand and functions effectively across teams and touchpoints. With extensive experience leading design teams and projects in the META region, I specialize in creating visually impactful and culturally relevant brand systems and marketing campaigns. I thrive on mentoring junior creatives and collaborating with global teams to scale creative output and enhance brand experiences.

Available to hire

I am a hands-on design and communication professional passionate about supporting brand-driven teams by shaping visual consistency, creative execution, and scalable systems across marketing, internal communications, events, and employee experience. I enjoy being a translator of brand intent and a creative partner, ensuring that what we deliver looks on-brand and functions effectively across teams and touchpoints.

With extensive experience leading design teams and projects in the META region, I specialize in creating visually impactful and culturally relevant brand systems and marketing campaigns. I thrive on mentoring junior creatives and collaborating with global teams to scale creative output and enhance brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

Design Lead – Middle East, Turkey & Africa at International Data Corporation (IDC)

February 1, 2022 - Present

Represent regional perspectives in the global design team, ensuring cultural nuances are reflected in international brand strategies and campaigns. Lead the development of branding frameworks, visual assets, and internal communications initiatives aligned with global standards. Collaborate with internal stakeholders to create compelling visuals that support employee engagement, leadership messaging, and strategic announcements. Act as a global subject matter expert on Canva, delivering training, advanced support, and design optimization at scale. Oversee and manage complex design projects from briefing through execution, ensuring alignment with priorities, timelines, and client expectations. Mentor and support a direct report, fostering skill development and ownership while shaping the growth of the regional design function. Partner with regional design leads on cross-regional projects, ensuring design alignment, consistency, and strategic impact.

Principal Designer – Middle East, Turkey & Africa at International Data Corporation (IDC)

February 28, 2022 - July 23, 2025

Directed creative strategy and execution for key marketing campaigns, driving engagement and awareness in regional markets. Served as a senior design advisor, contributing to concept development, visual direction, and message clarity across multiple campaign formats. Developed modular templates and systems to streamline production of marketing assets while maintaining brand integrity at scale. Collaborated with senior business and marketing stakeholders to ensure visual content aligned with regional priorities and KPIs. Provided mentoring and design feedback to junior creatives, promoting quality, consistency, and technical growth across the team.

Senior Graphic Designer – Middle East, Turkey & Africa at International Data Corporation (IDC)

June 30, 2021 - July 23, 2025

Designed a wide range of marketing and communication materials across digital, print, and event channels, aligned with campaign goals and brand standards. Partnered with marketing, research, and regional teams to deliver creative solutions tailored to local audience preferences. Managed design projects end-to-end, meeting deadlines while ensuring quality, accuracy, and brand alignment. Contributed to creative strategy discussions, offering design insight to enhance visual storytelling and engagement. Maintained up-to-date knowledge of tools, formats, and trends to deliver fresh, relevant, and compelling design work.

Senior Graphic Designer at International Data Corporation (IDC)

February 28, 2017 - July 23, 2025

Managed end-to-end design projects, partnering with clients to define briefs, assign tasks, and deliver print and digital assets on time and within corporate branding guidelines. Conducted rigorous quality assurance across all artwork submissions, achieving zero-error delivery and consistently meeting performance targets. Served as primary client liaison, proactively reporting project status, resolving concerns, and recommending process improvements. Supervised a cross-functional production team, guiding designers and associates through creative execution and workflow optimization. Collaborated with Art Directors and production managers to align deliverables with business objectives and regional market needs. Implemented standardized project management processes to streamline operations and mitigate risks.

Graphic Designer at International Data Corporation (IDC)

March 31, 2014 - July 23, 2025

Designed high-impact print, web, and interactive marketing materials by translating strategic creative briefs into compelling visual solutions. Ensured strict adherence to brand and content guidelines through meticulous attention to detail and self-reviews, maintaining a zero-error record. Coordinated with senior designers and production teams to meet monthly delivery targets, optimizing production workflows and resource allocation. Contributed creative ideas in strategy sessions, enhancing campaign effectiveness and audience engagement. Acted as a responsive point of contact for business partners, addressing inquiries and delivering timely design solutions.

Graphic Designer at HSBC Global Publishing Services

December 31, 2010 - July 23, 2025

Developed and executed concepts for print and digital campaigns including brochures, flyers, posters, and magazine ads, ensuring brand consistency for clients such as Microsoft, P&G, Kraft, and Nokia. Led production workflows including pre-press, print, and packaging, coordinating with vendors to deliver high-quality materials on schedule. Designed environmental and experiential graphics like exhibition booths and retail gondolas to enhance brand visibility at events and stores. Created packaging and collateral such as menus and calendars balancing aesthetics and functionality. Produced and edited multimedia content including VHS/CD covers and broadcast promos using Final Cut Pro, ensuring seamless integration of motion graphics with campaign narratives.

Education

B.Sc. at Applied Arts – Graphics and Advertising

January 1, 2002 - December 31, 2006