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With over two decades of experience leading high-impact B2B conferences and live events across Europe, Asia and the Middle East, I specialise in building growth-focused event portfolios that connect customers with strategic partners. I’ve secured multi-million sponsorship revenues, driven audience growth by double digits, and led cross-functional teams to deliver customer-centric, commercially successful experiences. I thrive on turning complex programs into scalable, high-visibility events, forging senior-level partnerships and shaping compelling brand narratives. I’m passionate about using data, storytelling and strong execution to boost brand visibility and revenue for energy, media and technology sectors.…With over two decades of experience leading high-impact B2B conferences and live events across Europe, Asia and the Middle East, I specialise in building growth-focused event portfolios that connect customers with strategic partners. I’ve secured multi-million sponsorship revenues, driven audience growth by double digits, and led cross-functional teams to deliver customer-centric, commercially successful experiences. I thrive on turning complex programs into scalable, high-visibility events, forging senior-level partnerships and shaping compelling brand narratives. I’m passionate about using data, storytelling and strong execution to boost brand visibility and revenue for energy, media and technology sectors.

John Bates

Marketing Strategist, Growth Marketer, Project Manager, +7

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With over two decades of experience leading high-impact B2B conferences and live events across Europe, Asia and the Middle East, I specialise in building growth-focused event portfolios that connect customers with strategic partners. I’ve secured multi-million sponsorship revenues, driven audience growth by double digits, and led cross-functional teams to deliver customer-centric, commercially successful experiences. I thrive on turning complex programs into scalable, high-visibility events, forging senior-level partnerships and shaping compelling brand narratives. I’m passionate about using data, storytelling and strong execution to boost brand visibility and revenue for energy, media and technology sectors.…With over two decades of experience leading high-impact B2B conferences and live events across Europe, Asia and the Middle East, I specialise in building growth-focused event portfolios that connect customers with strategic partners. I’ve secured multi-million sponsorship revenues, driven audience growth by double digits, and led cross-functional teams to deliver customer-centric, commercially successful experiences. I thrive on turning complex programs into scalable, high-visibility events, forging senior-level partnerships and shaping compelling brand narratives. I’m passionate about using data, storytelling and strong execution to boost brand visibility and revenue for energy, media and technology sectors.

Available to hire

With over two decades of experience leading high-impact B2B conferences and live events across Europe, Asia and the Middle East, I specialise in building growth-focused event portfolios that connect customers with strategic partners. I’ve secured multi-million sponsorship revenues, driven audience growth by double digits, and led cross-functional teams to deliver customer-centric, commercially successful experiences.

I thrive on turning complex programs into scalable, high-visibility events, forging senior-level partnerships and shaping compelling brand narratives. I’m passionate about using data, storytelling and strong execution to boost brand visibility and revenue for energy, media and technology sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder - Events Director at Event Consultancy Services (Sports, Energy & Business)

March 1, 2021 - March 1, 2021

Founded and ran an events consultancy, building a portfolio across sports, energy, and business events; secured £250,000 investment to launch the Gastech Regional Series (Madrid) with EY sponsorship and later integrated into DMG’s global flagship.

Head of Business & Events at Telegraph Media Group

January 1, 2016 - January 1, 2016

Led business & events division; secured £3M investment to launch Gastech Regional Madrid with EY sponsorship; strengthened brand presence and market reach.

Senior Leadership Team, European Marketing Campaigns at IQ Blade (TD SYNNEX)

August 1, 2025 - August 1, 2025

Led pan-European campaigns with AWS, Microsoft, Cisco, SAP & Google; supported major partner events and sponsorship strategies; enhanced brand visibility and market growth. Delivered £30M attributable revenue via event-led campaigns across 20+ markets, demonstrating strategic planning and execution capabilities.

Marketing Director at DMG Events

December 1, 2013 - December 1, 2013

Directed a £12M global energy portfolio across Europe, Asia, and the Middle East; grew attendance by 40% and sponsorship revenues by 30%.

Founder & Managing Partner at Pioneer Ltd - Agency

December 1, 2009 - December 1, 2009

Founded and scaled a live-events agency to £1M+ turnover; delivered 30,000+ attendees per event across sports, health, and automotive; expanded market reach and later sold health-care portfolio to CloserStill.