I’m a Digital Marketing Manager & Graphic Designer based in Singapore. My passion is Digital Marketing – SEO, SEM, Content Marketing, E-commerce, Graphic Design & Video Editing. I consider myself a student in all aspects as I never wish to stop learning. I’m obsessed with Digital Marketing and a firm believer of starting each project with why. As Simon Sinek puts it, people don’t buy what you do, they buy why you do it. With over 11 years of experience, I have helped businesses grow their revenue significantly by implementing effective digital marketing strategies, optimizing paid ads, and generating organic leads. I thrive on pushing boundaries and driving impactful results that make a difference.…

John Gleen Grava

I’m a Digital Marketing Manager & Graphic Designer based in Singapore. My passion is Digital Marketing – SEO, SEM, Content Marketing, E-commerce, Graphic Design & Video Editing. I consider myself a student in all aspects as I never wish to stop learning. I’m obsessed with Digital Marketing and a firm believer of starting each project with why. As Simon Sinek puts it, people don’t buy what you do, they buy why you do it. With over 11 years of experience, I have helped businesses grow their revenue significantly by implementing effective digital marketing strategies, optimizing paid ads, and generating organic leads. I thrive on pushing boundaries and driving impactful results that make a difference.…

Available to hire

I’m a Digital Marketing Manager & Graphic Designer based in Singapore. My passion is Digital Marketing – SEO, SEM, Content Marketing, E-commerce, Graphic Design & Video Editing. I consider myself a student in all aspects as I never wish to stop learning. I’m obsessed with Digital Marketing and a firm believer of starting each project with why. As Simon Sinek puts it, people don’t buy what you do, they buy why you do it.

With over 11 years of experience, I have helped businesses grow their revenue significantly by implementing effective digital marketing strategies, optimizing paid ads, and generating organic leads. I thrive on pushing boundaries and driving impactful results that make a difference.

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Skills

Experience Level

Language

English
Fluent
Tagalog
Advanced

Work Experience

Digital Marketer & Graphic Designer at Michael Trio
January 1, 2023 - June 1, 2024
Implemented SEO/SEM, email marketing, social media, content creation, A/B testing, and optimization that improved online sales to 45%. Championed marketing strategy and consumer research initiatives that doubled Q4 2024 website traffic and engagement to 35%. Brainstormed with the sales team HOD to create lead generation tactics that improved conversion rates by 73% YoY. Developed strategic marketing plans that targeted 20+ demographics within Singapore and Malaysia converting 67.4% of 20K web visitors to organic leads.
Content & Marketing Manager at Dropee, Malaysia
January 1, 2013 - December 31, 2014
Produced 300+ blog posts, SEO articles, guides and social media copy, short video scripts, and influencer interviews. Created 15+ research content and online strategies with product marketers and 3rd party vendors.
Writer / TV Producer at ABS-CBN Television, Cebu, Philippines
January 1, 2011 - December 31, 2013
Managed all the editorial + digital content of the show and supervised 3 marketing associates for the whole production. Created 10-15 online teasers, social media content and 4 newsletters for two TV shows (Kapamilya Mas Winner Ka and TV Patrol News).
Digital Marketing Manager at 54 East, Dubai, UAE
January 1, 2014 - December 31, 2017
Orchestrated successful launch of social media marketing campaigns in South East Asia, Europe and Middle East generating 45% sale increase. Designed, implemented, optimized retargeting ads using Google, Facebook & Instagram (Meta). Implemented A/B testing for SEO content marketing which improved the rank for targeted keywords by 29%.
Digital Marketer & Graphic Designer at Royalking Jewellery, Singapore
January 1, 2017 - December 31, 2022
Strategized, developed, and managed paid digital marketing across Google, Facebook, Tiktok, Instagram, driving 65% increase in monthly revenue. Developed email campaigns based on customer interactions thru Klaviyo that generated 10-15% increase in online sales. Performed rigorous A/B testing, which improved the website conversion rate by 253%.
Digital Marketing Manager at Outdoor Norway, Norway
January 1, 2022 - January 1, 2023
Digital Marketer & Graphic Designer at Michael Trio
January 1, 2023 - June 1, 2024
Implemented SEO/SEM, email marketing, social media, content creation, A/B testing, and optimization that improved online sales to 45%. Championed marketing strategy and consumer research initiatives that doubled Q4 2024 website traffic and engagement to 35%. Brainstormed with the sales team HOD to create lead generation tactics that improved conversion rates by 73% YoY. Developed strategic marketing plans that targeted 20+ demographics within Singapore and Malaysia converting 67.4% of 20K web visitors to organic leads.
Content & Marketing Manager at DROPEE
January 1, 2013 - December 31, 2014
Produced 300+ blog posts, SEO articles, guides and social media copy, short video scripts, and influencer interviews. Created 15+ research content and online strategies with product marketers and 3rd party vendors.
Writer / TV Producer at ABS-CBN Television
January 1, 2011 - December 31, 2013
Managed all the editorial + digital content of the show and supervised 3 marketing associates for the whole production. Created 10-15 online teasers, social media content and 4 newsletters for two TV shows (Kapamilya Mas Winner Ka and TV Patrol News).
Digital Marketing Manager at 54 East
January 1, 2014 - December 31, 2017
Orchestrated successful launch of social media marketing campaigns in South East Asia, Europe and Middle East generating to 45% sale increase. Designed, implemented, optimized retargeting ads using Google, Facebook & Instagram (Meta). Implemented an A/B testing for SEO content marketing which improved the rank for targeted keywords by 29%.
Digital Marketer & Graphic Designer at Royalking Jewellery
January 1, 2017 - December 31, 2022
Strategized, developed, and managed paid digital marketing across Google, Facebook, Tiktok, Instagram, driving 65% increase in monthly revenue. Developed email campaigns based on customer interactions thru Klaviyo that generated to 10-15% increase in online sales. Performed rigorous A/B esting, which improved the website conversion rate by 253%.
Digital Marketing Manager at Outdoor Norway
January 1, 2022 - January 1, 2023
Digital Marketer & Graphic Designer at Michael Trio
January 1, 2023 - Present
Implemented digital marketing campaigns, Klaviyo email flows, Hubspot automation, content creation, A/B testing, and optimization that improved online sales to 45%. Championed marketing strategy and consumer research initiatives that doubled Q4 2024 website traffic and engagement to 35%. Brainstormed with the sales team HOD to create lead generation tactics that improved conversion rates by 73% YoY. Developed strategic marketing plans that targeted 20+ demographics within Singapore and Malaysia converting 67.4% of 20K web visitors to organic leads.
Content & Marketing Manager at Dropee, Malaysia
December 31, 2014 - July 22, 2025
Produced 300+ blog posts, SEO articles, guides and social media copy, short video scripts, and influencer interviews.
Writer / TV Producer at ABS-CBN Television, Cebu, Philippines
December 31, 2013 - July 22, 2025
Managed all editorial and digital content of the show and supervised 3 marketing associates for the whole production. Created 10-15 online teasers, social media content and 4 newsletters for two TV shows.
Digital Marketing Manager at 54 East, Dubai, UAE
December 31, 2017 - July 22, 2025
Orchestrated successful launch of social media marketing campaigns in South East Asia, Europe and Middle East generating a 45% sales increase. Implemented an SEO content marketing strategy which improved the rank for targeted keywords by 29%.
Digital Marketer & Graphic Designer at Royalking Jewellery, Singapore
December 31, 2022 - July 22, 2025
Strategized, developed, and managed paid digital marketing across Google, Facebook, Tiktok, Instagram, driving 65% increase in monthly revenue. Developed campaigns based on customer interactions through Hubspot & Klaviyo that generated a 10-15% increase in online sales. Performed rigorous A/B testing, improving website conversion rate by 253%.
Digital Marketing Manager at Outdoor Norway, Norway
January 1, 2023 - July 22, 2025

Education

Bachelor of Science at Visayas State University
January 1, 2011 - December 31, 2011
Bachelor of Science at Visayas State University
January 1, 2011 - December 31, 2011
Bachelor of Science at Visayas State University
January 1, 2011 - December 31, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality, Consumer Goods

Skills

Experience Level