Most products don’t fail because they’re bad. They fail because people don’t understand them fast enough. I’m an animated explainer specialist working with SaaS and B2B teams who already invested in development and marketing — but lose conversions at the first touchpoint. I design 45–60 second explainer videos that remove confusion, align messaging, and do the explaining before a sales call is needed. If your product needs “a bit of explanation” — that’s usually the problem.

John Wick

Most products don’t fail because they’re bad. They fail because people don’t understand them fast enough. I’m an animated explainer specialist working with SaaS and B2B teams who already invested in development and marketing — but lose conversions at the first touchpoint. I design 45–60 second explainer videos that remove confusion, align messaging, and do the explaining before a sales call is needed. If your product needs “a bit of explanation” — that’s usually the problem.

Available to hire

Most products don’t fail because they’re bad.
They fail because people don’t understand them fast enough.

I’m an animated explainer specialist working with SaaS and B2B teams who already invested in development and marketing — but lose conversions at the first touchpoint.

I design 45–60 second explainer videos that remove confusion, align messaging, and do the explaining before a sales call is needed.

If your product needs “a bit of explanation” — that’s usually the problem.

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Language

English
Fluent

Work Experience

Video Director at Picture Motions Studio
January 19, 2026 - January 19, 2022
Led explainer and brand videos for businesses that didn’t have a visibility problem — they had a clarity problem. Directed projects end-to-end (message → storyboard → animation) with one goal: make complex ideas understandable before prospects lose interest. Focused less on “nice visuals” and more on videos that actually do the explaining.

Education

MBA at Standone Virtual University
March 19, 2022 - January 19, 2025

Qualifications

ADCA From Design School of Motion Land
January 29, 2022 - January 29, 2023

Industry Experience

Software & Internet, Healthcare