Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

With 20+ years of experience, I’m a high-energy, Creative and Motion Designer with a genuine passion and interest for Design in all its forms. Creating compelling content that engages the targeted audience and drives key results. In my work I combine a strategic and creative approach to visual storytelling and use a data driven approach to measure success. My broad experience ranges from larger productions, TV commercials and broadcasting animations to driving lead generation, product adoption and conversion through graphic and motion content in a CyberSecurity B2B SaaS company. I enjoy a collaborative environment that emphasizes transparency and openness.…With 20+ years of experience, I’m a high-energy, Creative and Motion Designer with a genuine passion and interest for Design in all its forms. Creating compelling content that engages the targeted audience and drives key results. In my work I combine a strategic and creative approach to visual storytelling and use a data driven approach to measure success. My broad experience ranges from larger productions, TV commercials and broadcasting animations to driving lead generation, product adoption and conversion through graphic and motion content in a CyberSecurity B2B SaaS company. I enjoy a collaborative environment that emphasizes transparency and openness.

John Shala

3D Animator, Motion Graphic Designer, Graphic Designer, +2





With 20+ years of experience, I’m a high-energy, Creative and Motion Designer with a genuine passion and interest for Design in all its forms. Creating compelling content that engages the targeted audience and drives key results. In my work I combine a strategic and creative approach to visual storytelling and use a data driven approach to measure success. My broad experience ranges from larger productions, TV commercials and broadcasting animations to driving lead generation, product adoption and conversion through graphic and motion content in a CyberSecurity B2B SaaS company. I enjoy a collaborative environment that emphasizes transparency and openness.…With 20+ years of experience, I’m a high-energy, Creative and Motion Designer with a genuine passion and interest for Design in all its forms. Creating compelling content that engages the targeted audience and drives key results. In my work I combine a strategic and creative approach to visual storytelling and use a data driven approach to measure success. My broad experience ranges from larger productions, TV commercials and broadcasting animations to driving lead generation, product adoption and conversion through graphic and motion content in a CyberSecurity B2B SaaS company. I enjoy a collaborative environment that emphasizes transparency and openness.

Available to hire

With 20+ years of experience, I’m a high-energy, Creative and Motion Designer with a genuine passion and interest for Design in all its forms. Creating compelling content that engages the targeted audience and drives key results. In my work I combine a strategic and creative approach to visual storytelling and use a data driven approach to measure success.
My broad experience ranges from larger productions, TV commercials and broadcasting animations to driving lead generation, product adoption and conversion through graphic and motion content in a CyberSecurity B2B SaaS company. I enjoy a collaborative environment that emphasizes transparency and openness.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

CSS

Intermediate

Unity

Intermediate

Language

Swedish

Beginner

English

Fluent

Work Experience

Graphic Designer/Motion Designer at Inhouse marketing team

April 1, 2017 - January 1, 2022

Created video productions (webinars, video podcasts, product update and explanatory videos, onboarding series and promotional videos) across all stages. Produced sales enablement materials (pitch decks, ebooks, infographics, white papers, onboarding guides, targeted social ads). Designed event booths and promotional videos for EU/US events. Implemented Wistia hosting/analytics with A/B testing to optimize performance. Managed Detectify YouTube channel and grew brand content; mentored a motion designer and an intern; established internal guidelines for video/audio use on social media; handled merchandise branding and logistics; served as company photographer at events.

Senior Motion/Graphic Designer at Inhouse marketing team

January 1, 2022 - Present

Advanced motion/graphic design leadership, continuing content production and brand storytelling; mentored team members and contributed to process improvements and social media guidelines.

3D Animator, Creative Director

April 1, 2006 - January 1, 2016

Played a key role in the production of TV commercials for banking, creative agencies, film, and international organizations (EU, UN); created 2D infomercials and full 3D animated ads; managed post-production and visual effects; contributed creative direction and ensured high-quality execution.

Motion Graphics Department Head / Senior Designer

February 1, 2002 - March 30, 2016

Active management and coaching of a three-designer/animator team; quality control of all broadcast graphics and animations; directed TV commercials, TV shows packaging, and scene/set design; served as head creative on projects.

Head of Graphics & Animation Department

January 1, 2008 - January 1, 2016

Led the graphics and animation department, overseeing creative packaging for broadcast graphics and internal graphics packages; guided branding and visual storytelling.

Motion Graphics Department Head/Senior Designer

February 1, 2002 - March 30, 2016

Led a small team of designers/animators delivering broadcast graphics and animations for TV shows and commercials. Responsibilities included quality control of all broadcast graphics, direction and advisory on TV commercials, TV packaging, and set design. Oversaw visual branding, created intros/outros, weather and news graphics, and contributed to post-production and VFX. Drove project scope, timelines and coordination across multiple media formats.

Graphic Designer/Motion Designer

April 1, 2017 - January 1, 2022

In an in-house marketing team, produced webinars, video podcasts, product update and onboarding videos, explanatory videos and promotional content across all production stages. Created sales enablement materials (pitch decks, ebooks, infographics, white papers, onboarding guides) and designed event visuals. Implemented Wistia hosting/analytics and improved video engagement; branded Detectify's YouTube channel, growing subscribers from 102 to ~2,000 in 18 months. Mentored a motion designer and a design intern, and wrote internal guidelines for video/audio workflow.

Senior Motion/Graphic Designer

January 1, 2022 - Present

Continues to deliver visual design and motion content with a focus on brand storytelling, video production and digital media strategy. Leads creative direction for campaigns, supports video hosting analytics, and collaborates on cross-functional teams to optimize performance and reach.