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Brand language, brand positioning & high performing sales copywriter Hello and thanks for reading. I craft compelling brand stories, think strategically, create competitive advantage and build bridges between a product or a service and its audience. My writing falls under a wide range of categories: Anthemic messaging. Conceptual ideation. Persuasive writing. Compelling sales driven copy. Differentiating creative strategies. Ad scripts/storyboards. Taglines/straplines. Copy for creative activations and product narratives. Brand scripts, brand naming and brand manifestos. Business writing including account-based marketing. Mood films, explainer videos, thought leadership. Websites. Ghost-written business blogs and social campaigns. Emails, infographics, manifestos, white papers. Punchy short form and long form copy. Tone of voice. SEO landing pages. Mentor for other writers and creatives. Work with me and you work with a proven professional writer. My background: 7 years as Copywriting Creative Director at a top London marketing agency 3 years as Lead Writer at a Global B2B Agency 2 years as Head of Copy at employer brand agency. 20 years as a creative copywriter working in leading London ad agencies 2 years running a creative department in Singapore Jury member of International Clio Awards I deliver persuasive and engaging copy for global markets including the US, Australia, Pacific Rim, Middle East and Europe. In the past I have worked directly with brand teams at Miele, Tate Modern and Pentax Cameras. I have written ad campaigns, infographics, interactives, videos, and blogs for brands big and small - including LinkedIn, Amazon Web Services, EE, Neutrogena, David & Victoria Beckham, Samsung, G-Wizz and many more.…Brand language, brand positioning & high performing sales copywriter Hello and thanks for reading. I craft compelling brand stories, think strategically, create competitive advantage and build bridges between a product or a service and its audience. My writing falls under a wide range of categories: Anthemic messaging. Conceptual ideation. Persuasive writing. Compelling sales driven copy. Differentiating creative strategies. Ad scripts/storyboards. Taglines/straplines. Copy for creative activations and product narratives. Brand scripts, brand naming and brand manifestos. Business writing including account-based marketing. Mood films, explainer videos, thought leadership. Websites. Ghost-written business blogs and social campaigns. Emails, infographics, manifestos, white papers. Punchy short form and long form copy. Tone of voice. SEO landing pages. Mentor for other writers and creatives. Work with me and you work with a proven professional writer. My background: 7 years as Copywriting Creative Director at a top London marketing agency 3 years as Lead Writer at a Global B2B Agency 2 years as Head of Copy at employer brand agency. 20 years as a creative copywriter working in leading London ad agencies 2 years running a creative department in Singapore Jury member of International Clio Awards I deliver persuasive and engaging copy for global markets including the US, Australia, Pacific Rim, Middle East and Europe. In the past I have worked directly with brand teams at Miele, Tate Modern and Pentax Cameras. I have written ad campaigns, infographics, interactives, videos, and blogs for brands big and small - including LinkedIn, Amazon Web Services, EE, Neutrogena, David & Victoria Beckham, Samsung, G-Wizz and many more.

John Fountain

Copywriter, Creative Director

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Brand language, brand positioning & high performing sales copywriter Hello and thanks for reading. I craft compelling brand stories, think strategically, create competitive advantage and build bridges between a product or a service and its audience. My writing falls under a wide range of categories: Anthemic messaging. Conceptual ideation. Persuasive writing. Compelling sales driven copy. Differentiating creative strategies. Ad scripts/storyboards. Taglines/straplines. Copy for creative activations and product narratives. Brand scripts, brand naming and brand manifestos. Business writing including account-based marketing. Mood films, explainer videos, thought leadership. Websites. Ghost-written business blogs and social campaigns. Emails, infographics, manifestos, white papers. Punchy short form and long form copy. Tone of voice. SEO landing pages. Mentor for other writers and creatives. Work with me and you work with a proven professional writer. My background: 7 years as Copywriting Creative Director at a top London marketing agency 3 years as Lead Writer at a Global B2B Agency 2 years as Head of Copy at employer brand agency. 20 years as a creative copywriter working in leading London ad agencies 2 years running a creative department in Singapore Jury member of International Clio Awards I deliver persuasive and engaging copy for global markets including the US, Australia, Pacific Rim, Middle East and Europe. In the past I have worked directly with brand teams at Miele, Tate Modern and Pentax Cameras. I have written ad campaigns, infographics, interactives, videos, and blogs for brands big and small - including LinkedIn, Amazon Web Services, EE, Neutrogena, David & Victoria Beckham, Samsung, G-Wizz and many more.…Brand language, brand positioning & high performing sales copywriter Hello and thanks for reading. I craft compelling brand stories, think strategically, create competitive advantage and build bridges between a product or a service and its audience. My writing falls under a wide range of categories: Anthemic messaging. Conceptual ideation. Persuasive writing. Compelling sales driven copy. Differentiating creative strategies. Ad scripts/storyboards. Taglines/straplines. Copy for creative activations and product narratives. Brand scripts, brand naming and brand manifestos. Business writing including account-based marketing. Mood films, explainer videos, thought leadership. Websites. Ghost-written business blogs and social campaigns. Emails, infographics, manifestos, white papers. Punchy short form and long form copy. Tone of voice. SEO landing pages. Mentor for other writers and creatives. Work with me and you work with a proven professional writer. My background: 7 years as Copywriting Creative Director at a top London marketing agency 3 years as Lead Writer at a Global B2B Agency 2 years as Head of Copy at employer brand agency. 20 years as a creative copywriter working in leading London ad agencies 2 years running a creative department in Singapore Jury member of International Clio Awards I deliver persuasive and engaging copy for global markets including the US, Australia, Pacific Rim, Middle East and Europe. In the past I have worked directly with brand teams at Miele, Tate Modern and Pentax Cameras. I have written ad campaigns, infographics, interactives, videos, and blogs for brands big and small - including LinkedIn, Amazon Web Services, EE, Neutrogena, David & Victoria Beckham, Samsung, G-Wizz and many more.

Available to hire

Reading, United Kingdom

Brand language, brand positioning & high performing sales copywriter

Hello and thanks for reading. I craft compelling brand stories, think strategically, create competitive advantage and build bridges between a product or a service and its audience. My writing falls under a wide range of categories:

Anthemic messaging. Conceptual ideation. Persuasive writing. Compelling sales driven copy. Differentiating creative strategies. Ad scripts/storyboards. Taglines/straplines. Copy for creative activations and product narratives. Brand scripts, brand naming and brand manifestos. Business writing including account-based marketing. Mood films, explainer videos, thought leadership. Websites. Ghost-written business blogs and social campaigns. Emails, infographics, manifestos, white papers. Punchy short form and long form copy. Tone of voice. SEO landing pages. Mentor for other writers and creatives.

Work with me and you work with a proven professional writer.

My background:
7 years as Copywriting Creative Director at a top London marketing agency
3 years as Lead Writer at a Global B2B Agency
2 years as Head of Copy at employer brand agency.
20 years as a creative copywriter working in leading London ad agencies
2 years running a creative department in Singapore
Jury member of International Clio Awards

I deliver persuasive and engaging copy for global markets including the US, Australia, Pacific Rim, Middle East and Europe.

In the past I have worked directly with brand teams at Miele, Tate Modern and Pentax Cameras. I have written ad campaigns, infographics, interactives, videos, and blogs for brands big and small - including LinkedIn, Amazon Web Services, EE, Neutrogena, David & Victoria Beckham, Samsung, G-Wizz and many more.