I am a passionate performance marketing and creative strategy specialist with a knack for crafting compelling campaigns that drive results. My experience spans multiple industries, including travel and iGaming, where I've successfully optimized marketing strategies and enhanced user experiences. In my current role, I lead the development of creative concepts and full-funnel marketing strategies, focusing on data-driven insights and innovative solutions to meet conversion goals. I thrive in collaborative environments and love leveraging technology to automate processes and improve team efficiency.…

Johnny R

I am a passionate performance marketing and creative strategy specialist with a knack for crafting compelling campaigns that drive results. My experience spans multiple industries, including travel and iGaming, where I've successfully optimized marketing strategies and enhanced user experiences. In my current role, I lead the development of creative concepts and full-funnel marketing strategies, focusing on data-driven insights and innovative solutions to meet conversion goals. I thrive in collaborative environments and love leveraging technology to automate processes and improve team efficiency.…

Available to hire

I am a passionate performance marketing and creative strategy specialist with a knack for crafting compelling campaigns that drive results. My experience spans multiple industries, including travel and iGaming, where I’ve successfully optimized marketing strategies and enhanced user experiences.
In my current role, I lead the development of creative concepts and full-funnel marketing strategies, focusing on data-driven insights and innovative solutions to meet conversion goals. I thrive in collaborative environments and love leveraging technology to automate processes and improve team efficiency.

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Skills

Experience Level

Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced

Work Experience

Performance Marketing & Creative Strategy Specialist at Christian Tour
March 3, 2025 - Present
Developed monthly creative concepts and campaign briefs for travel product launches across multiple destinations, translating market insights and seasonal trends into actionable creative direction for design and content teams. Led creative brainstorming sessions to create cohesive multi-channel strategies that align brand narrative with conversion goals.
Performance Marketing & Creative Specialist at Ogooga
September 1, 2023 - February 28, 2025
Created performance-driven creative briefs for iGaming campaigns, defining messaging strategies and visual concepts. Conducted A/B testing on ad creative elements, generating data-driven insights to improve CTR and optimize campaign performance metrics.
Digital Marketing & Brand Communications Intern at L'Oreal Paris
September 1, 2022 - August 31, 2023
Developed creative briefs for digital campaigns in collaboration with external agencies. Managed end-to-end creative approval processes and conducted market research to inform campaign messaging strategies.

Education

Master's Degree at Bucharest Academy of Economic Studies
August 1, 2022 - July 1, 2024
Bachelor's Degree at Bucharest Academy of Economic Studies
August 1, 2019 - June 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Gaming, Media & Entertainment

Skills

Experience Level

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