I’m Xiao Zhang, a Marketing Specialist with an MA in Screen & Media. I blend short-form video, paid social and analytics to drive measurable growth. In NZ roles, I delivered TikTok follower growth of +76% in one month, lifted average engagements per video from 6.6 to 44.8, and generated 40+ enquiries from two Rednote posts. Previously, I led 9+ publicity campaigns in China with 50M+ views and ¥300k+ revenue. I’m data-curious, action-oriented, and focused on conversion. I’m passionate about storytelling across platforms, creating tailored campaigns, and turning insights into growth. I thrive in collaborative environments and enjoy translating complex data into clear, impactful content and campaigns.

Xiao Zhang

I’m Xiao Zhang, a Marketing Specialist with an MA in Screen & Media. I blend short-form video, paid social and analytics to drive measurable growth. In NZ roles, I delivered TikTok follower growth of +76% in one month, lifted average engagements per video from 6.6 to 44.8, and generated 40+ enquiries from two Rednote posts. Previously, I led 9+ publicity campaigns in China with 50M+ views and ¥300k+ revenue. I’m data-curious, action-oriented, and focused on conversion. I’m passionate about storytelling across platforms, creating tailored campaigns, and turning insights into growth. I thrive in collaborative environments and enjoy translating complex data into clear, impactful content and campaigns.

Available to hire

I’m Xiao Zhang, a Marketing Specialist with an MA in Screen & Media. I blend short-form video, paid social and analytics to drive measurable growth. In NZ roles, I delivered TikTok follower growth of +76% in one month, lifted average engagements per video from 6.6 to 44.8, and generated 40+ enquiries from two Rednote posts. Previously, I led 9+ publicity campaigns in China with 50M+ views and ¥300k+ revenue. I’m data-curious, action-oriented, and focused on conversion.

I’m passionate about storytelling across platforms, creating tailored campaigns, and turning insights into growth. I thrive in collaborative environments and enjoy translating complex data into clear, impactful content and campaigns.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Marketing Specialist at Sharing Immigration Services Limited
October 25, 2025 - October 25, 2025
Generated 40+ enquiries from two high-intent Rednote posts (organic). Built a Rednote plan to gain 223 new followers in 1 month and iterated content by conversion. Conducted competitor scans (NZ & AU advisers) and audience insights to refine strategy. Analyzed Rednote performance and adjusted content mix based on conversion-rate and save/share signals. Designed campaign assets (posters, brochure) and co-hosted weekly livestream Q&A.
Marketing Intern (TikTok Content & Paid Campaigns) at Attention2Detail Limited
November 20, 2024 - November 20, 2024
Increased TikTok followers +76% in 1 month via paid campaigns and creative testing. Lifted engagement per video from 6.6 to 44.8; launched discount push achieving ~97k views/month. Conducted competitor & audience research to steer hooks, CTAs and budget allocation.
Deputy Event Lead & Social Media Marketer & Radio Show Host at Henan Broadcasting System
June 1, 2023 - June 1, 2023
Led 9+ publicity campaigns to ~50M views in one year. Co-hosted ‘Future Star’ contest with Sichuan Media College; delivered ¥300k+ revenue. Created and produced branding and public-service copywriting for Henan news and economic radio.
Videographer & Copywriter at Jiaweier Culture and Media Limited (Part-time)
December 1, 2021 - December 1, 2021
Produced short video content for automotive/after-sales brands; delivered youth-oriented rap ads on Douyin.
Marketing Intern at Healthy nFresh Limited (Part-time)
October 20, 2020 - October 20, 2020
Coordinated farm-tour activations; scripted on-site intros and collected visitor feedback. Assisted promo planning; aligned content calendar with seasonality & product pushes.
Marketing Intern at Global Partner CO. Limited (Part-time)
September 20, 2020 - September 20, 2020
Produced product short videos and delivered poster/cover kits. Organized marketing materials and meeting notes to speed client approvals.

Education

Master of Arts in Screen and Media at University of Waikato
July 1, 2023 - April 1, 2025
Bachelor of Arts in Radio and Television Programming (Broadcasting and Hosting) at Shangqiu Normal University
September 1, 2008 - June 1, 2012

Qualifications

Mailchimp Academy Foundations
September 1, 2025 - October 29, 2025
SEO Essentials with Semrush
July 1, 2025 - October 29, 2025
Google Analytics 4
May 1, 2025 - October 29, 2025
Meta Social Media Marketing
April 1, 2025 - October 29, 2025
Hootsuite Platform
April 1, 2025 - October 29, 2025
Storytelling for Digital Marketing
March 1, 2015 - October 29, 2025
Grade 2 Level Online Marketer (Henan)
September 1, 2022 - October 29, 2025
Mandarin Proficiency Test Level Certificate
June 1, 2011 - October 29, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail