I am an experienced and results-driven Marketing Communication Director with over 15 years of experience in developing and implementing comprehensive marketing communication strategies. I have a deep understanding of the latest marketing trends and technologies, and I am passionate about managing cross-functional teams to achieve business objectives effectively. I enjoy creating innovative marketing content and building strong relationships with media outlets and influencers to increase brand awareness. Outside work, I have a keen interest in football, gospel reading, writing, and keeping up with current affairs.…

Afolabi Adebola Johnson

PRO

I am an experienced and results-driven Marketing Communication Director with over 15 years of experience in developing and implementing comprehensive marketing communication strategies. I have a deep understanding of the latest marketing trends and technologies, and I am passionate about managing cross-functional teams to achieve business objectives effectively. I enjoy creating innovative marketing content and building strong relationships with media outlets and influencers to increase brand awareness. Outside work, I have a keen interest in football, gospel reading, writing, and keeping up with current affairs.…

Available to hire

I am an experienced and results-driven Marketing Communication Director with over 15 years of experience in developing and implementing comprehensive marketing communication strategies. I have a deep understanding of the latest marketing trends and technologies, and I am passionate about managing cross-functional teams to achieve business objectives effectively.

I enjoy creating innovative marketing content and building strong relationships with media outlets and influencers to increase brand awareness. Outside work, I have a keen interest in football, gospel reading, writing, and keeping up with current affairs.

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Language

English
Fluent

Work Experience

Marketing Communication Director at Elizcomm Communications, Ikeja, Lagos
January 1, 2009 - Present
Developed and executed comprehensive marketing communication strategies that increased brand awareness and drove sales growth. Managed a team of marketing communication professionals and collaborated with cross-functional teams to ensure a cohesive marketing approach. Oversaw the development of creative content including copy, graphics, videos, and other marketing assets. Analyzed market trends, customer behavior, and other data to inform marketing communication strategies and tactics. Managed relationships with external vendors and maintained relationships with media outlets and influencers to promote the organization's products or services. Monitored and measured the effectiveness of marketing communication initiatives and adjusted strategies as needed. Developed and managed the marketing communication budget for effective allocation.
Marketing Communication Manager at Charles Flory Advertising Ltd, Lekki, Lagos
June 30, 2009 - August 1, 2025
Developed and executed marketing communication campaigns that increased brand awareness and drove sales growth. Managed a team of marketing communication professionals and collaborated with cross-functional teams for integrated marketing strategies. Oversaw the development of creative content including copy, graphics, videos, and other marketing assets. Analyzed market trends and customer behavior to inform strategy development. Managed relationships with external vendors and media outlets to boost brand awareness. Monitored and optimized marketing initiatives and assisted in managing marketing communication budgets.
Creative Service Manager at Franchise Law and Kenneth Advertising, Ilupeju, Lagos
March 31, 2006 - August 1, 2025
Led a team of creative professionals in developing and executing marketing campaigns for clients in healthcare, technology, and finance sectors. Collaborated with account managers to understand client needs and provide creative solutions aligned with client goals. Managed project timelines, budgets, and resources to deliver projects on time and within budget. Conducted performance reviews and provided feedback to team members. Stayed updated with industry trends and technologies to deliver innovative ideas.
Creative Service Intern at Franchise Law & Kenneth Advertising, Ilupeju, Lagos
May 31, 2003 - August 1, 2025
Collaborated with art directors and designers to create visual assets for client campaigns, including social media graphics, email templates, and website banners. Assisted in developing creative concepts and provided input on design and copy. Conducted research on industry trends and competitors to inform creative decisions. Attended client meetings and contributed ideas to projects. Managed project timelines to ensure deadlines were met. Developed ideas and leads for new stories based on industry trends.

Education

Masters of Art in Communication Studies at Lagos State University, Lagos, Nigeria
December 9, 2004 - September 18, 2006
Bachelor of Arts Degree at Lagos State University (LASU), Ojo
January 1, 2000 - December 31, 2004
Diploma at Lagos State University (LASU), Ojo
January 1, 1994 - December 31, 2000
Senior Secondary School Certificate (SSCE) at Lagelu Grammar School, Ibadan, Oyo
January 1, 1989 - December 31, 1989

Qualifications

Masters of Art in Communication Studies
August 11, 2004 - September 25, 2006
Certificate in Web Designing and Development
December 1, 2012 - March 31, 2013
Certificate in Film Editing and Production
January 1, 2022 - December 31, 2022

Industry Experience

Professional Services, Media & Entertainment, Consumer Goods, Education, Other
    paper Elevating Daravit: A Bold OOH Branding Experience at the Airport

    This impactful OOH branding campaign for Daravit is designed to capture attention at a major airport by utilizing high-visibility, high-traffic elements to engage a wide audience of travelers. The goal is to drive brand recognition and create a memorable experience through strategic placements across key areas in the airport.

    Campaign Elements:

    Carousel Pillar
    Positioned in high-traffic areas, the rotating carousel pillar ensures Daravit’s brand is visible from all angles, offering multiple touchpoints for engagement.

    Lift Entrance Branding
    Placed at lift entrances, this branding ensures Daravit’s message reaches every passenger arriving or departing, maximizing exposure and engagement.

    Column Wrap
    Central pillars wrapped with bold graphics provide maximum visibility and transform common spaces into striking brand statements.

    In-Mall LED
    Dynamic LED screens will display real-time content about Daravit, including videos and offers, ensuring high engagement as travelers shop and pass through the terminal.

    Lampoles
    Lamp poles surrounding the airport will feature Daravit’s branding, capturing attention from both pedestrians and vehicles, ensuring broad visibility across the airport grounds.

    Design on Wheel
    Branded vehicles circulating throughout the airport will increase visibility and brand presence, engaging travelers from different angles.

    Building Wrap
    A large-scale building wrap on the airport’s exterior will create a bold visual presence, ensuring Daravit’s brand is seen by every traveler arriving or leaving.

    Objective:

    The goal of this OOH branding campaign is to elevate Daravit’s presence within the airport, leveraging multiple high-traffic spaces for maximum brand exposure. The campaign aims to drive recognition, engagement, and create a lasting impression with a diverse, global audience.