Digital Marketing & Ecommerce Consultant at Lemon Juice (Freelance)

Owned end-to-end marketing strategy, roadmap, and budget allocation for multiple local SMEs, driving digital transformation and revenue growth. Repositioned a Resort & Events Venue as the local hub for active swimmers and milestone celebrations through partnerships, boosting average weekday sales by 20%. Launched the Beachside Experience (Pre-launch) with a conversion-focused website and go-to-market strategy. Built a digital presence for a Specialty Meat Provider, growing social following by 60% and increasing conversions by 40%.

Digital Marketing Executive at Access Brand Management

Led the development and execution of comprehensive strategies across multiple campaigns, resulting in a 4x increase in daily order volumes, a 30% rise in conversion rates, and a 60% decrease in returns. Contributed to a 10% compound revenue growth. Directed a performance agency and a team of creatives to deliver campaigns, boosting website traffic from paid ads by 60% and improving overall conversion rates by 13%. Optimized Core Web Vitals and conversion rates via UI & code improvements, asset compression, and server-side adjustments. Streamlined e-commerce flows, created a knowledge base, and implemented smart responses to reduce customer tickets by 30% and improve retention by 10%.