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Hey, I'm Jolene, a CRM and Growth Marketing expert focused on customer lifecycle, automation, and data-driven growth for e-commerce platforms. I’ve led cross-brand CRM across 18 markets and built scalable journey frameworks that align business priorities with customer needs.…

Jolene Yip

Marketing Strategist, Marketing Consultant, Marketing Automation Specialist, +1

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Hey, I'm Jolene, a CRM and Growth Marketing expert focused on customer lifecycle, automation, and data-driven growth for e-commerce platforms. I’ve led cross-brand CRM across 18 markets and built scalable journey frameworks that align business priorities with customer needs.…

Available to hire

Hey, I’m Jolene, a CRM and Growth Marketing expert focused on customer lifecycle, automation, and data-driven growth for e-commerce platforms. I’ve led cross-brand CRM across 18 markets and built scalable journey frameworks that align business priorities with customer needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Intermediate

Work Experience

Global CRM & Growth Marketing Manager at foodpanda

May 1, 2022 - Present

Managed customer lifecycle including customer journey mapping, growth and automation strategy and experimentation via Braze across 3 brands (foodpanda, foodora, yemeksepeti) in 18 markets in APAC, EU and TR.  Channel: E-mail, Push, Carousel Banner, Whatsapp, Viber Tools: Braze, Infobip, Tableau

CRM Performance Manager at Iris Worldwide (Samsung)

May 1, 2021 - April 30, 2022

CRM Lead for Samsung Singapore and Indonesia, establishing CRM approach for product launches and always-on campaigns including customer lifecycle management, calendar planning, marketing automation, audience recommendations, frequency management and retargeting. Channel: E-mail, Push Tools: Adobe Marketing Cloud, SAP Hybris, Python, Big Query

Regional Digital Marketing Specialist (SEA) at Xylem Water Solutions

August 1, 2020 - April 30, 2021

Propelled brand’s digital presence in Southeast Asia by overseeing the strategic marketing direction and implementation through employer branding, social media marketing and webinars. Channel: Paid media, E-mail, LinkedIn, Facebook, Instagram, TikTok Tools: Marketo, Salesforce

Senior Marketing Campaigns Executive at ezbuy Singapore

May 1, 2017 - July 31, 2020

Steered 360 marketing campaigns through strategy and execution for branding, thematic and always-on campaigns. Headed social media and partnerships team, leading 3 - 4 members. Channels: Web/In-app Pop-up, Web/In-app Carousel Banner, E-mail, Push, Whatsapp, Telegram, Paid Media Tools: Mailchimp, Google Ads, Facebook Ads,

Account Manager at Freeboh innovations

March 1, 2016 - April 30, 2017

Fast-track company’s growth in the F&B industry through acquisition and account management of end-to-end client relationships with over 100 organizations including Deliveroo and Creative Eateries.