Available to hire
Hi, I’m a growth-focused marketing specialist combining creative storytelling with data-driven decision making. I help brands scale by translating inventive marketing ideas into ROI-boosting campaigns, while relentlessly tracking metrics and optimising across channels.
I thrive on collaboration and experimentation, pushing boundaries and leveraging AI to automate workflows, personalise experiences, and accelerate growth. I love turning bold concepts into measurable outcomes.
Experience Level
Language
Dutch
Fluent
English
Fluent
Work Experience
Marketing Specialist at Besteman Marketing
April 14, 2025 - PresentDrove growth for multiple e-commerce brands across various lifecycle stages, from foundational setup to growth phase.
Specialised in Google Analytics and data-driven optimisation to uncover actionable insights and inform strategic decisions.
Led the strategy and execution of full-funnel marketing across Offline (OOH) and online channels (organic social, Pinterest, CRM, and paid search) and website optimalisation.
Focused on leveraging AI automation to streamline marketing workflows, enhance personalisation, and scale growth with greater efficiency.
Eater Growth Marketing Coordinator at Uber
April 1, 2024 - April 13, 2025Developed and executed strategies for consumer-facing CRM and partnerships campaigns for Uber Eats in The Netherlands.
Led retention initiatives for a multi-seven-figure customer base.
Managed five external marketing partnerships focused on acquiring new customers.
Marketing Manager at Emma the Sleep Company
August 1, 2023 - January 31, 2024Spearheaded Offline Marketing, CRM Marketing, and Online Brand Reputation for the Dutch market.
Developed and executed high-impact sales period strategies for both Offline and CRM Marketing, aligning with quarterly objectives.
Managed a substantial budget of multiple seven figures annually for Offline Marketing.
Achieved an impressive 9X increase in revenue originating from CRM Marketing over my 16 months at Emma the Sleep Company.
Fostered extensive collaboration with internal and external teams, involving stakeholder management with 3 internal stakeholders and 9 external partners.
Junior Marketing Manager at Emma the Sleep Company
February 1, 2023 - July 31, 2023Managed Offline Marketing, CRM Marketing, and Online Brand Reputation for the Dutch market.
Co-developed and executed high-impact sales period strategies for both Offline and CRM Marketing, aligning with quarterly objectives.
Co-managed a substantial budget of multiple seven figures annually for Offline Marketing.
Achieved an impressive 9X increase in revenue originating from CRM Marketing over my 16 months at Emma the Sleep Company.
Fostered extensive collaboration with internal and external teams, involving stakeholder management with 3 internal stakeholders and 7 external partners.
Marketing Intern at Emma the Sleep Company
August 1, 2022 - January 31, 2023Executed CRM Marketing and Paid Search Marketing for the Dutch market.
Co-managed a Paid Search Marketing budget of multiple seven figures annually.
Achieved an impressive 9X increase in revenue originating from CRM Marketing over my 16 months at Emma the Sleep Company.
Junior Marketeer at Plan tot Planning
June 1, 2022 - December 31, 2022Designed and optimised various websites across industries on Wix.
Supported in various marketing activities.
Education
Bachelor's degree in International Business at Amsterdam University of Applied Sciences
September 1, 2019 - June 30, 2023Qualifications
Public Relations: Use Your Networks to Build Buzz
January 1, 2022 - December 31, 2022Mailchimp: Getting Started with Email Marketing
January 1, 2022 - January 1, 2022Negotiation Accelerator: Yellow Belt
January 1, 2023 - December 31, 2023Industry Experience
Retail, Consumer Goods
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