Carolyn Jolin

Led strategy, execution, and performance for all corporate, product, growth, and digital marketing functions across six business lines serving governments, employers, insurers, health institutions, and professionals. Directed a team of 60+ professionals and all marketing components. Delivered 40% new revenue growth and reduced client acquisition cost by 25% in key segments. Led the integration of 24+ M&A transactions into one unified brand and marketing ecosystem. Designed and implemented an enterprise-wide marketing technology ecosystem enabling advanced analytics, segmentation, journey optimization, and adoption programs. Maintained 90%+ team engagement during transformation.

Led a multidisciplinary group of professionals with a mandate to implement an advanced digital marketing practice that accelerates growth, enhances reputation, and improves employee experience. Built a modern digital marketing ecosystem and integrated AI into tools to accelerate performance. Tripled digital engagement and MQLs in the first year through data-driven optimization. Realigned marketing with regional sales teams to improve cross-functional cohesion and pipeline consistency. Supported audit and integration of multiple acquisitions.

Global marketing consultancy supporting technology and telecom firms with international expansion. Acted as fractional marketing leader for international companies entering new markets. Influenced over $300M in global revenue for clients. Built and executed product marketing, GTM, and revenue-growth strategies for B2B tech firms.