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I'm a strategic marketing executive with 20+ years of experience leading growth, brand, and digital transformation for complex, regulated industries including technology, telecom, healthcare, and financial solutions. I am known for a collaborative, transformational, and data-driven leadership style, building high-performing teams and turning marketing organizations into disciplined engines that accelerate acquisition, engagement, and revenue growth. My expertise spans marketing strategy, performance marketing, digital engagement, brand and communications, M&A integration, and cross-functional alignment. I bring a hands-on leadership approach suited to high-velocity SaaS and technology-driven environments, with a track record of fostering continuous learning and delivering tangible results.…I'm a strategic marketing executive with 20+ years of experience leading growth, brand, and digital transformation for complex, regulated industries including technology, telecom, healthcare, and financial solutions. I am known for a collaborative, transformational, and data-driven leadership style, building high-performing teams and turning marketing organizations into disciplined engines that accelerate acquisition, engagement, and revenue growth. My expertise spans marketing strategy, performance marketing, digital engagement, brand and communications, M&A integration, and cross-functional alignment. I bring a hands-on leadership approach suited to high-velocity SaaS and technology-driven environments, with a track record of fostering continuous learning and delivering tangible results.

Carolyn Jolin

Growth Marketer, Performance Marketer, Digital Marketer, +3

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I'm a strategic marketing executive with 20+ years of experience leading growth, brand, and digital transformation for complex, regulated industries including technology, telecom, healthcare, and financial solutions. I am known for a collaborative, transformational, and data-driven leadership style, building high-performing teams and turning marketing organizations into disciplined engines that accelerate acquisition, engagement, and revenue growth. My expertise spans marketing strategy, performance marketing, digital engagement, brand and communications, M&A integration, and cross-functional alignment. I bring a hands-on leadership approach suited to high-velocity SaaS and technology-driven environments, with a track record of fostering continuous learning and delivering tangible results.…I'm a strategic marketing executive with 20+ years of experience leading growth, brand, and digital transformation for complex, regulated industries including technology, telecom, healthcare, and financial solutions. I am known for a collaborative, transformational, and data-driven leadership style, building high-performing teams and turning marketing organizations into disciplined engines that accelerate acquisition, engagement, and revenue growth. My expertise spans marketing strategy, performance marketing, digital engagement, brand and communications, M&A integration, and cross-functional alignment. I bring a hands-on leadership approach suited to high-velocity SaaS and technology-driven environments, with a track record of fostering continuous learning and delivering tangible results.

Available to hire

I’m a strategic marketing executive with 20+ years of experience leading growth, brand, and digital transformation for complex, regulated industries including technology, telecom, healthcare, and financial solutions. I am known for a collaborative, transformational, and data-driven leadership style, building high-performing teams and turning marketing organizations into disciplined engines that accelerate acquisition, engagement, and revenue growth.

My expertise spans marketing strategy, performance marketing, digital engagement, brand and communications, M&A integration, and cross-functional alignment. I bring a hands-on leadership approach suited to high-velocity SaaS and technology-driven environments, with a track record of fostering continuous learning and delivering tangible results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Group Vice-President, Marketing, Communications and Digital at COFOMO (Canadian Markets)

January 1, 2023 - November 25, 2025

Led a multidisciplinary group of professionals with a mandate to implement an advanced digital marketing practice that accelerates growth, enhances reputation, and improves employee experience. Built a modern digital marketing ecosystem and integrated AI into tools to accelerate performance. Tripled digital engagement and MQLs in the first year through data-driven optimization. Realigned marketing with regional sales teams to improve cross-functional cohesion and pipeline consistency. Supported audit and integration of multiple acquisitions.

General Manager, Group Marketing & Digital Customer Experience (Head of Marketing) at TELUS Health

January 1, 2023 - January 1, 2023

Led strategy, execution, and performance for all corporate, product, growth, and digital marketing functions across six business lines serving governments, employers, insurers, health institutions, and professionals. Directed a team of 60+ professionals and all marketing components. Delivered 40% new revenue growth and reduced client acquisition cost by 25% in key segments. Led the integration of 24+ M&A transactions into one unified brand and marketing ecosystem. Designed and implemented an enterprise-wide marketing technology ecosystem enabling advanced analytics, segmentation, journey optimization, and adoption programs. Maintained 90%+ team engagement during transformation.

Owner and Managing Director at Reach Marketing International

January 1, 2012 - January 1, 2012

Global marketing consultancy supporting technology and telecom firms with international expansion. Acted as fractional marketing leader for international companies entering new markets. Influenced over $300M in global revenue for clients. Built and executed product marketing, GTM, and revenue-growth strategies for B2B tech firms.

Head of Marketing-Communications at SR Telecom Inc.

January 1, 2005 - January 1, 2005

Led global PR, brand, communications, and marketing operations. Integrated three acquisitions and represented the organization in the WiMAX Forum as EMEA Marketing Chair.