Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a marketing operations leader with 10+ years of experience building the systems, processes, and teams that enable marketing organizations to scale with precision. I operate at the intersection of strategy and execution — owning MarTech ecosystems, designing data governance frameworks, and delivering executive-ready reporting that translates complexity into clear decisions. I’m known for building accountability structures from the ground up, aligning GTM teams around shared data and outcomes, and driving measurable impact on revenue and retention. I’m equally comfortable presenting to a CMO and debugging an attribution model. In my roles, I’ve built scalable marketing operations infrastructures for multi-brand portfolios, led data-driven optimization and governance initiatives, and partnered with cross-functional teams to accelerate speed-to-market and ROI. I thrive in fast-paced environments where strategic thinking meets hands-on execution, and I enjoy translating complex data into clear, actionable guidance for executive stakeholders.…I'm a marketing operations leader with 10+ years of experience building the systems, processes, and teams that enable marketing organizations to scale with precision. I operate at the intersection of strategy and execution — owning MarTech ecosystems, designing data governance frameworks, and delivering executive-ready reporting that translates complexity into clear decisions. I’m known for building accountability structures from the ground up, aligning GTM teams around shared data and outcomes, and driving measurable impact on revenue and retention. I’m equally comfortable presenting to a CMO and debugging an attribution model. In my roles, I’ve built scalable marketing operations infrastructures for multi-brand portfolios, led data-driven optimization and governance initiatives, and partnered with cross-functional teams to accelerate speed-to-market and ROI. I thrive in fast-paced environments where strategic thinking meets hands-on execution, and I enjoy translating complex data into clear, actionable guidance for executive stakeholders.

Jonathan Martin

Marketer, Marketing Strategist, Growth Marketer, +2





I'm a marketing operations leader with 10+ years of experience building the systems, processes, and teams that enable marketing organizations to scale with precision. I operate at the intersection of strategy and execution — owning MarTech ecosystems, designing data governance frameworks, and delivering executive-ready reporting that translates complexity into clear decisions. I’m known for building accountability structures from the ground up, aligning GTM teams around shared data and outcomes, and driving measurable impact on revenue and retention. I’m equally comfortable presenting to a CMO and debugging an attribution model. In my roles, I’ve built scalable marketing operations infrastructures for multi-brand portfolios, led data-driven optimization and governance initiatives, and partnered with cross-functional teams to accelerate speed-to-market and ROI. I thrive in fast-paced environments where strategic thinking meets hands-on execution, and I enjoy translating complex data into clear, actionable guidance for executive stakeholders.…I'm a marketing operations leader with 10+ years of experience building the systems, processes, and teams that enable marketing organizations to scale with precision. I operate at the intersection of strategy and execution — owning MarTech ecosystems, designing data governance frameworks, and delivering executive-ready reporting that translates complexity into clear decisions. I’m known for building accountability structures from the ground up, aligning GTM teams around shared data and outcomes, and driving measurable impact on revenue and retention. I’m equally comfortable presenting to a CMO and debugging an attribution model. In my roles, I’ve built scalable marketing operations infrastructures for multi-brand portfolios, led data-driven optimization and governance initiatives, and partnered with cross-functional teams to accelerate speed-to-market and ROI. I thrive in fast-paced environments where strategic thinking meets hands-on execution, and I enjoy translating complex data into clear, actionable guidance for executive stakeholders.

Available to hire

I’m a marketing operations leader with 10+ years of experience building the systems, processes, and teams that enable marketing organizations to scale with precision. I operate at the intersection of strategy and execution — owning MarTech ecosystems, designing data governance frameworks, and delivering executive-ready reporting that translates complexity into clear decisions. I’m known for building accountability structures from the ground up, aligning GTM teams around shared data and outcomes, and driving measurable impact on revenue and retention. I’m equally comfortable presenting to a CMO and debugging an attribution model.

In my roles, I’ve built scalable marketing operations infrastructures for multi-brand portfolios, led data-driven optimization and governance initiatives, and partnered with cross-functional teams to accelerate speed-to-market and ROI. I thrive in fast-paced environments where strategic thinking meets hands-on execution, and I enjoy translating complex data into clear, actionable guidance for executive stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Director of Marketing & Marketing Operations at RAAD SHOP Inc.

January 1, 2022 - January 1, 2025

Built and owned the full marketing technology stack from the ground up — ad platforms, CRM, email automation, analytics, and attribution — creating a single, integrated view of campaign performance and customer lifecycle. Designed and enforced data governance standards across all marketing channels, ensuring reporting integrity and enabling reliable CAC, LTV, and ROAS measurement for executive decision-making. Developed executive-ready dashboards and weekly performance scorecards, translating cross-channel data into clear strategic recommendations that directly informed budget allocation and channel prioritization. Built scalable operational frameworks for campaign execution, post-purchase lifecycle automation, and affiliate program management — generating 25% of total revenue through systematized processes. Drove measurable performance improvements through structured testing and optimization: ROAS from 1.9 to 2.7 and CVR from 0.9% to 1.7% within 9 months, with full attribution a

Director of Marketing & Operations at Crackmedia

January 1, 2021 - January 1, 2022

Led marketing operations across a multi-client portfolio, managing $1M+ in monthly ad spend with accountability for campaign execution standards, reporting integrity, and operational efficiency. Built standardized workflow processes, agile operating cadences, and reporting systems across a team of 16, improving speed-to-market and cross-functional coordination between creative, media, and account teams. Developed and presented strategic business cases and performance reports to senior client leadership, translating operational data into clear narratives and growth recommendations. Implemented change management frameworks for technology adoption and process rollouts, ensuring consistent execution across diverse client environments and business models.

Founder, President & Director of Operations at JustRun / JustMOVE

January 1, 2016 - January 1, 2021

Member of the executive team, responsible for building the full marketing operations infrastructure for a multi-brand portfolio — including mobile app launch, campaign systems, and performance measurement across digital and physical channels. Established KPI governance and measurement methodology across all marketing activities, creating a culture of accountability and data-driven optimization throughout the organization. Led go-to-market operations for new product and event launches, coordinating across R&D, sales, production, and executive leadership with structured timelines, dependencies, and reporting.

Implementation Specialist & Web Marketing Manager at XPNWorld.com

January 1, 2013 - January 1, 2015

Built and operated all marketing and business systems from zero: technology stack, campaign infrastructure, financial reporting, team structure, and supply chain operations. Managed full P&L accountability with direct oversight of marketing budgets, vendor relationships, and ROI tracking across all growth channels. Developed scalable operational processes enabling consistent campaign execution, product launches, and partner management in a lean, high-velocity environment.

Implementation Specialist & Web Marketing Manager at SIRIUS Software Inc.

January 1, 2013 - January 1, 2015

Managed digital marketing strategy (Google Ads, SEO, content, social) with full accountability for lead generation and pipeline contribution in a B2B software environment. Led complex implementation projects connecting accounting and business management platforms, coordinating cross-functional teams across technical, sales, and customer success.

Director of Development at Clinique Orosphere

January 1, 2009 - January 1, 2013

Business development, territory management, and growth strategy in B2B healthcare. Built referral networks, managed stakeholder relationships, and executed market expansion plans.

Regional Director & Business Development at Straumann

January 1, 2009 - January 1, 2013

Regional leadership focusing on business development, partnerships, and growth initiatives within the territory.