Group Account Director at CF Search Marketing

Led strategy and client relationships for top automotive accounts at a full-service advertising agency. Oversaw a team of account managers and guided creative, media, and analytics teams to align with client goals. Managed key accounts, driving monthly sales and service campaigns across digital, traditional, and social channels. Helped win new business by building strategies and participating in pitch presentations. Provided strategic direction to internal teams based on client goals, market trends, and performance data. Partnered with leadership to improve workflows, team structure, and campaign results.

Group Account Director at DOM360

Led a portfolio of automotive dealership clients, managing brand strategy, campaign planning, and execution across media and creative departments. Directed monthly campaign planning, messaging, and offer development across traditional and digital channels. Collaborated with creative and media teams to deliver dealership campaigns with consistent branding and measurable ROI. Contributed to pitch development and early-stage growth strategies for potential new clients. Supported account team development and internal training on campaign structure and client communication.

Channel Manager, Search at Butler/Till

Built paid search strategies using competitive and audience data for healthcare and insurance clients. Led team of two PPC specialists. Optimized campaigns for performance and budget efficiency. Partnered with creative teams to align messaging and user experience.

Account Supervisor at Butler/Till

Managed a team of junior account staff and supported campaign planning and strategy execution for major clients. Developed cross-channel plans informed by analytics and brand goals. Oversaw timelines, budgets, and internal collaboration between teams.

Senior Account Executive at DOM360

Handled full-scope retail marketing for franchise dealerships across Tier 2.5 and Tier 3 markets. Built monthly sales campaigns and led creative execution across TV, digital, print, and paid social. Worked directly with dealers to refine offers, branding, and digital strategy. Managed production timelines and coordinated across creative and media teams.