I’m a digital marketing expert focused on growing brands and driving revenue, not vanity metrics. I started my career as a social media manager at the rise of social media marketing and quickly grew into a brand strategist. Over the years, I’ve led major brand repositioning initiatives for enterprise organizations, including restructuring and repositioning a national brand with over 800 locations, as well as rebuilding and relaunching smaller enterprises to expand their consumer base. One of those projects resulted in 360% revenue growth and the successful launch of the new brand identity. My experience spans hospitality (hotels, restaurants, bars), wine and spirits, tourism and destination marketing, real estate and urban development, healthcare and clinical research, consumer packaged goods, fashion, and national product brands, managing seven-figure annual ad budgets and building marketing systems that scale. Today, I co-own a digital marketing agency specializing in hospitality, tourism, and lifestyle brands, and I take on selective freelance and fractional work for teams who need senior-level strategy without the agency overhead. Clients bring me in when they need clarity: They don’t know where to spend their ad dollars Their marketing looks good but doesn’t convert They’re scaling and things are breaking They need strategy and execution. Fast I work with a founder mindset, plug in quickly, and focus on revenue-first decisions. I’m comfortable leading from the whiteboard or rolling up my sleeves to fix what’s broken. I'm available for: strategy audits and marketing roadmaps, paid media setup or optimization, brand positioning and repositioning, short-term fractional leadership, launch strategy for new brands, and “this isn’t working, help” projects.…I’m a digital marketing expert focused on growing brands and driving revenue, not vanity metrics. I started my career as a social media manager at the rise of social media marketing and quickly grew into a brand strategist. Over the years, I’ve led major brand repositioning initiatives for enterprise organizations, including restructuring and repositioning a national brand with over 800 locations, as well as rebuilding and relaunching smaller enterprises to expand their consumer base. One of those projects resulted in 360% revenue growth and the successful launch of the new brand identity. My experience spans hospitality (hotels, restaurants, bars), wine and spirits, tourism and destination marketing, real estate and urban development, healthcare and clinical research, consumer packaged goods, fashion, and national product brands, managing seven-figure annual ad budgets and building marketing systems that scale. Today, I co-own a digital marketing agency specializing in hospitality, tourism, and lifestyle brands, and I take on selective freelance and fractional work for teams who need senior-level strategy without the agency overhead. Clients bring me in when they need clarity: They don’t know where to spend their ad dollars Their marketing looks good but doesn’t convert They’re scaling and things are breaking They need strategy and execution. Fast I work with a founder mindset, plug in quickly, and focus on revenue-first decisions. I’m comfortable leading from the whiteboard or rolling up my sleeves to fix what’s broken. I'm available for: strategy audits and marketing roadmaps, paid media setup or optimization, brand positioning and repositioning, short-term fractional leadership, launch strategy for new brands, and “this isn’t working, help” projects.WWWW…