Available to hire
Director of Paid & Social Media with 15+ years of experience leading digital growth for healthcare, wellness, entertainment and technology brands. Expert in Meta Ads, partnership advertising, and community-driven social strategies that reduce Customer Acquisition Cost by over 70% and engage audiences of 1.8M+. Proven success uniting paid performance and community development to deliver measurable ROI and scalable brand growth for organizations like Johnson & Johnson, Novartis, Takeda, and ResMed.
Skills
Experience Level
Expert
Work Experience
Director of Paid Media Strategy at CEG Agency
January 1, 2015 - PresentDeveloping a paid media strategy for an influencer-focused agency in partner advertising and whitelisting, blending paid media with influencer and brand collaboration strategies. Meta Partnership Ads reduced CAC by over 70% resulting in over 3,600 purchases in 4 months. Heart health campaign drove 38K views to a provider finder page goal, a 5,000+% increase in 3 months.
Social Media Marketing Consultant at Seniorly
October 1, 2024 - PresentRunning all social channels for Seniorly's senior living discovery, including paid and organic page posts, ad campaigns, and event promotions in both B2B and B2C. Took over existing Facebook Page in 2024 (3.5K views, 140 interactions, 109 clicks) and in 3 months delivered 506K views, 42.5K interactions, 67K clicks. Created a new Facebook page that in 1.5 months produced 114K views, 12K interactions, 1.7K clicks, 4.2K follows. Managed LinkedIn page and ads, achieving 600K impressions and a 1000% increase in reactions and comments.
Director of Community & Content at Creahive
October 1, 2022 - January 1, 2025Core team member of a specialist life sciences community marketing firm for fem tech, medical devices, genetic testing, cancer, and rare diseases. Latest project involved managing an existing corporate brand page for 4 months, increasing followers from 2.4k to 19.7k and content reach to 2.5M with interactions up 478.9k%. Also created multiple surveys for clinical studies (completion 48-77%) and achieved opt-in rates of 27.5-31% via targeted surveys.
Director of Community at Liquid Grids
April 1, 2017 - December 1, 2022Built a portfolio of highly engaged chronic disease communities across multiple health verticals, reaching 1.8M daily active users. Led content creation and design, managed influencers, and curated user-generated content. The company was acquired by FemTec Health Inc in Nov 2021.
Social Media Marketing Consultant at Contractor
February 1, 2016 - April 1, 2017Freelance consulting for clients including Taylor Guitars, Buzztime, real estate & local businesses. Provided strategic guidance for a client’s first app launch, defined App Store keywords/metadata, ran a nationwide social media contest with a bricks-and-mortar component, and achieved an 800-1200% increase in organic reach and impressions across Facebook, Twitter, and Instagram.
Head of Social Media at Flipboard
September 1, 2010 - July 1, 2015Joined as an early hire at the world's first Personal Magazine, directing content and digital strategy, maintaining editorial calendars across platforms, building communities to over 500K followers, and managing live events, evangelist programs, and EDU initiatives. Also administered tools and processes for customer support teams.
Education
Qualifications
Industry Experience
Healthcare, Life Sciences, Professional Services, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Lakeside today.