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I'm Jonathon Li, a creative professional blending music production, sound design, and branding with hands-on experience in digital marketing, art & design, and hospitality. I run Identify Records, where I fuse my audio expertise with an entrepreneurial mindset to deliver innovative projects and events. I'm passionate about visual culture, branding, and connecting with diverse audiences, and I thrive across music, fashion, and digital media, always chasing the edge of emerging trends. With a background in business and customer service, I ensure high standards and adaptability in any situation. My work spans creative operations, content creation, photography and videography, and live sound, and I enjoy building brands and experiences that resonate with people.…I'm Jonathon Li, a creative professional blending music production, sound design, and branding with hands-on experience in digital marketing, art & design, and hospitality. I run Identify Records, where I fuse my audio expertise with an entrepreneurial mindset to deliver innovative projects and events. I'm passionate about visual culture, branding, and connecting with diverse audiences, and I thrive across music, fashion, and digital media, always chasing the edge of emerging trends. With a background in business and customer service, I ensure high standards and adaptability in any situation. My work spans creative operations, content creation, photography and videography, and live sound, and I enjoy building brands and experiences that resonate with people.

Jonathon Li

Music Producer, Sound Designer, Graphic Designer, +2

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I'm Jonathon Li, a creative professional blending music production, sound design, and branding with hands-on experience in digital marketing, art & design, and hospitality. I run Identify Records, where I fuse my audio expertise with an entrepreneurial mindset to deliver innovative projects and events. I'm passionate about visual culture, branding, and connecting with diverse audiences, and I thrive across music, fashion, and digital media, always chasing the edge of emerging trends. With a background in business and customer service, I ensure high standards and adaptability in any situation. My work spans creative operations, content creation, photography and videography, and live sound, and I enjoy building brands and experiences that resonate with people.…I'm Jonathon Li, a creative professional blending music production, sound design, and branding with hands-on experience in digital marketing, art & design, and hospitality. I run Identify Records, where I fuse my audio expertise with an entrepreneurial mindset to deliver innovative projects and events. I'm passionate about visual culture, branding, and connecting with diverse audiences, and I thrive across music, fashion, and digital media, always chasing the edge of emerging trends. With a background in business and customer service, I ensure high standards and adaptability in any situation. My work spans creative operations, content creation, photography and videography, and live sound, and I enjoy building brands and experiences that resonate with people.

Available to hire

I’m Jonathon Li, a creative professional blending music production, sound design, and branding with hands-on experience in digital marketing, art & design, and hospitality. I run Identify Records, where I fuse my audio expertise with an entrepreneurial mindset to deliver innovative projects and events. I’m passionate about visual culture, branding, and connecting with diverse audiences, and I thrive across music, fashion, and digital media, always chasing the edge of emerging trends.

With a background in business and customer service, I ensure high standards and adaptability in any situation. My work spans creative operations, content creation, photography and videography, and live sound, and I enjoy building brands and experiences that resonate with people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Part-Time Creative at Identify Records

March 1, 2024 - Present

In charge of creative operations: graphic design, production, marketing & social media marketing, promotion for events, branding & visual identity, campaigns, and content creation.

Manager at Oriental Red

May 1, 2022 - Present

In charge of daily operations including customer service, staff rotas, cash management, front and back of house duties, content creation/photography/videography, sound production/mixing/engineering (Ableton), IT efficiency (Microsoft Office, Adobe Creative Suite), visual & audio storytelling, project management & team management.