I am a brand designer and art director with 8+ years shaping visual identity for lifestyle, fashion, and consumer brands across digital, print, packaging, and editorial. I translate products into stories and build cohesive, editorial brand worlds that feel like a place. I have led in-house teams, directed photo and video shoots, and partnered with marketing and product to ensure creative drives both brand love and measurable results. My taste leans editorial, warm, and quietly confident. I thrive in collaborative environments and enjoy building systems that scale across platforms. I bring a hands-on approach to concepting, design, and storytelling, always aiming to create brand experiences that feel inviting and enduring.…

Joohi V Khare

I am a brand designer and art director with 8+ years shaping visual identity for lifestyle, fashion, and consumer brands across digital, print, packaging, and editorial. I translate products into stories and build cohesive, editorial brand worlds that feel like a place. I have led in-house teams, directed photo and video shoots, and partnered with marketing and product to ensure creative drives both brand love and measurable results. My taste leans editorial, warm, and quietly confident. I thrive in collaborative environments and enjoy building systems that scale across platforms. I bring a hands-on approach to concepting, design, and storytelling, always aiming to create brand experiences that feel inviting and enduring.…

Available to hire

I am a brand designer and art director with 8+ years shaping visual identity for lifestyle, fashion, and consumer brands across digital, print, packaging, and editorial. I translate products into stories and build cohesive, editorial brand worlds that feel like a place. I have led in-house teams, directed photo and video shoots, and partnered with marketing and product to ensure creative drives both brand love and measurable results. My taste leans editorial, warm, and quietly confident.

I thrive in collaborative environments and enjoy building systems that scale across platforms. I bring a hands-on approach to concepting, design, and storytelling, always aiming to create brand experiences that feel inviting and enduring.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Graphic Designer at Ubisoft
June 1, 2023 - Present
Part of the core Branding team members for the remake of Splinter Cell. Responsible for the in-game adverts and designing branding assets and guides. Worked alongside narrative team and level team to generate ideas & solutions for the branding content.
Deputy Design Manager at UNext
April 1, 2022 - October 1, 2023
Developed design processes, brand/identity guidelines and digital asset library as the branding ‘subject matter expert’. Collaborated with Product and Marketing teams as well as outside agencies on successful campaigns leading to higher enrolments and lead-generation for online learning. Designed intuitive experiences and interfaces for online learning products in-line with design standards and guidelines. Developed wireframes and high-fidelity prototypes.
Senior Creative Designer at UNext
September 1, 2020 - March 1, 2022
Worked on developing strategic product marketing campaigns. Collaborated with product and engineering to specify and implement intuitive, usable, pixel-perfect UI design.
Freelance Consultant at Christopher Radko
March 1, 2021 - November 1, 2022
Responsible for design and implementation of print and digital products across product catalogs. Content, Campaign Development and Execution across all Social Media Platforms of the brand.
Graphic Designer at Christopher Radko
May 1, 2017 - August 1, 2017
Delivered high performant graphics and illustrations for web, print, and product catalogs. Provided trend analysis, strategic background and art direction to create new franchises.
Design Consultant at Gutenberg Communications
April 1, 2015 - November 1, 2015
Developed design directions, concepts and specifications for B2B/B2C products. Analyzed and evaluated end-user requirements for custom design solutions. Developed the internal consulting unit.
Trend Forecasting Intern at Fashion Snoops
September 1, 2014 - March 1, 2015
Trend spotting and identification of prints and patterns along with retail and runway trend analysis and research.
Freelance Graphic Designer at OGAAN
October 1, 2019 - August 1, 2020
Handled website design direction and created content for newsletters, blogs and e-commerce. Worked on consumer profiles and brand strategic positioning to shape new product development.
Graphic Designer at ELLE
January 1, 2017 - August 1, 2017
Worked on marketing campaigns, editorial and advertorial photoshoots (storyboarding and conceptualization). Branding of collaterals and set design for ELLE Beauty Awards and ELLE Style Awards. Development and execution of style & brand guide.
Graphic Designer at AYESHA ACCESSORIES
April 1, 2014 - March 1, 2015
Art direction on photoshoots along with online marketing campaign design. Collaborated across disciplines to design fresh brand identities and experiences. Developed the brand narrative across different media - from digital storytelling to licensing products.
Design Consultant at Gutenberg Communications
September 1, 2014 - March 1, 2015
Developed design directions, concepts and specifications for B2B/B2C products. Analyzed and evaluated end-user requirements for custom design solutions. Developed the internal consulting unit.
Brand Designer at Ubisoft
June 1, 2023 - June 1, 2024
I was one of the core Branding team members. Responsible for the in-game adverts and designing branding assets and guides. Worked alongside narrative team and level team to generate ideas & solutions for the branding content.
Senior Designer at UNext
September 1, 2020 - March 1, 2022
Worked on developing strategic product marketing campaigns. Collaborated with product and engineering to specify and implement intuitive, usable, pixel-perfect UI design.
Design Consultant at Christopher Radko
March 1, 2021 - November 1, 2022
Responsible for design and implementation of print and digital products across product catalogs. Content, Campaign Development and Execution across all Social Media Platforms of the brand.
Visual Designer at Christopher Radko
October 1, 2017 - September 1, 2018
Delivered high performant graphics and illustrations for web, print and product catalogs. Provided trend analysis, strategic background and art direction to create new franchises.
Design Consultant at Gutenberg Communications
January 1, 2017 - August 1, 2017
Developed design directions, concepts and specifications for B2B/B2C products. Analyzed and evaluated end-user requirements for custom design solutions. Developed the internal consulting unit.
Trend Forecasting Intern at Fashion Snoops
April 1, 2015 - November 1, 2015
Trend spotting and identification of prints and patterns along with retail and runway trend analysis and research.
Lead Designer at OGAAN
October 1, 2019 - August 1, 2020
Handled website design direction and created content for newsletters, blogs and e-commerce. Worked on consumer profiles and brand strategic positioning to shape new product development.
Senior Graphic Designer at ELLE
May 1, 2017 - August 1, 2017
Worked on marketing campaigns, editorial and advertorial photoshoots (storyboarding and conceptualization). Branding of collaterals and set design for ELLE Beauty Awards and ELLE Style Awards. Development and execution of style & brand guide.
Brand Designer at HIDESIGN (AYESHA ACCESSORIES)
September 1, 2015 - March 1, 2015
Art direction on photoshoots along with online marketing campaign design. Collaborated across disciplines to design fresh brand identities and experiences. Developed the brand narrative across different media - from digital storytelling to licensing products.
Independent Brand Designer at Self-employed
June 1, 2024 - Present
Designed and delivered brand systems, digital assets, and campaign creative for clients across retail and tech, managing end-to-end project lifecycle from brief to final handoff. Integrated AI tools (Midjourney V7) into concepting and visual exploration workflows to accelerate iteration while maintaining craft.
Design Consultant at Gutenberg
October 1, 2019 - August 1, 2020
Conceptualized and delivered creative assets across social, email, web, paid media, and events—maintaining cohesive brand expression across all digital touchpoints. Led cross-functional collaboration with Marketing, Product, and Sales to uphold visual consistency, narrative quality, and a user-centric approach across all deliverables. Defined design direction, design language systems, and visual specifications for B2B and B2C product lines—establishing scalable, brand-consistent creative frameworks.
Visual Designer at Christopher Radko
October 1, 2019 - August 1, 2020
Art directed photoshoots and developed multi-channel brand narratives across digital, social, and licensing platforms. Led strategic art direction and trend analysis to drive the conceptualization and successful launch of new product franchises. Developed pitch decks, retail sell-in presentations, and stakeholder visual storytelling assets translating creative vision into compelling commercial narratives.
Trend Forecasting Intern at Fashion Snoops
May 1, 2017 - August 1, 2017
Conducted in-depth trend forecasting across retail, runway, prints, and patterns translating cultural signals, consumer shifts, and market intelligence into actionable creative direction across Women's, Men's, Boys', and Girls' categories. Performed comprehensive retail analysis across multiple demographics, segmenting findings into Graphics and Patterns to deliver structured, category-specific trend intelligence for design and product development teams. Led visionary research for Home and Women's forecasting verticals.
Lead Designer at OGAAN
November 1, 2015 - August 1, 2016
Directed UX/UI strategy and led multi-channel content development across landing pages, emailers, newsletters, blogs, and e-commerce platforms to drive engagement and brand consistency. Built consumer persona frameworks and brand positioning strategies, leveraging audience insights to inform product development roadmaps and sharpen market differentiation.
Senior Graphic Designer at ELLE Magazine
April 1, 2015 - October 1, 2015
Conceptualized and executed end-to-end marketing campaigns and editorial/advertorial photoshoots across the full creative production pipeline—from storyboarding and concept development to set design and art direction. Spearheaded the branding strategy for the ELLE Beauty & Style Awards, leading the development of a comprehensive style and brand guide governing collateral touchpoints. Contributed to creative direction for flagship ELLE events and supported editorial layout design.
Brand Designer at Ayesha Accessories
September 1, 2014 - March 1, 2015
Art directed photoshoots and designed integrated marketing campaigns across digital, social, and licensing channels. Supported development of brand narratives and consumer-facing storytelling across retail touchpoints. Coordinated trend researches and ideation of web communication projects, copywriting and creative content for web advertising, social networks, and catalogue; executed a comprehensive refresh of the e-commerce website to improve user experience and strengthen brand presence.

Education

Bachelor of Design at Symbiosis Institute of Design
June 6, 2010 - June 7, 2014
Master of Professional Studies at LIM
August 10, 2016 - August 19, 2017
Master of Professional Studies at LIM College
January 1, 2016 - January 1, 2017
Bachelor of Design (B.Des) at Symbiosis Institute of Design
January 1, 2010 - January 1, 2014
Master of Professional Studies at LIM College
January 1, 2016 - January 1, 2017
Bachelor of Design (B.Des) at Symbiosis Institute of Design
January 1, 2010 - January 1, 2014
Master of Professional Studies at LIM College
January 1, 2016 - January 1, 2017
Bachelor of Design (B.Des) at Symbiosis Institute of Design
January 1, 2010 - January 1, 2014
MPS in Fashion Merchandising and Retail Management at LIM College
January 1, 2016 - January 1, 2017
B.Des in Fashion Communication at Symbiosis Institute of Design
January 1, 2010 - January 1, 2014

Qualifications

Brand Management: Aligning Business, Brand and Behaviour
January 1, 2026 - June 2, 2026
UX Design and User Experience Design
January 1, 2019 - June 2, 2026
User Experience Design Essentials - Adobe
January 1, 2019 - June 2, 2026

Industry Experience

Media & Entertainment, Gaming, Professional Services, Retail, Education, Software & Internet