I’m Jordan Cobbb, a growth marketing and partnerships leader with 8+ years of experience building end-to-end social, influencer/affiliate, and performance marketing strategies for CPG and lifestyle brands. I help teams translate social momentum into measurable business results—scaling organic channels from 0 to 50k+ followers, launching creator seeding and affiliate ecosystems, and tying KPIs like CTR, CAC, and ROAS directly to DTC and retail sales velocity. I thrive where creativity meets conversion: using social listening and trend forecasting to guide content that resonates, partnering with creators for high-volume UGC that fuels paid and email, and supporting multi-state retail expansion through geo-targeted activations and trade-aligned execution. From omni-channel campaign planning to event coverage and analytics optimization, my focus is always the same—build brands that grow communities and drive bottom-line results.…

Jordan Cobbb

I’m Jordan Cobbb, a growth marketing and partnerships leader with 8+ years of experience building end-to-end social, influencer/affiliate, and performance marketing strategies for CPG and lifestyle brands. I help teams translate social momentum into measurable business results—scaling organic channels from 0 to 50k+ followers, launching creator seeding and affiliate ecosystems, and tying KPIs like CTR, CAC, and ROAS directly to DTC and retail sales velocity. I thrive where creativity meets conversion: using social listening and trend forecasting to guide content that resonates, partnering with creators for high-volume UGC that fuels paid and email, and supporting multi-state retail expansion through geo-targeted activations and trade-aligned execution. From omni-channel campaign planning to event coverage and analytics optimization, my focus is always the same—build brands that grow communities and drive bottom-line results.…

Available to hire

I’m Jordan Cobbb, a growth marketing and partnerships leader with 8+ years of experience building end-to-end social, influencer/affiliate, and performance marketing strategies for CPG and lifestyle brands. I help teams translate social momentum into measurable business results—scaling organic channels from 0 to 50k+ followers, launching creator seeding and affiliate ecosystems, and tying KPIs like CTR, CAC, and ROAS directly to DTC and retail sales velocity.

I thrive where creativity meets conversion: using social listening and trend forecasting to guide content that resonates, partnering with creators for high-volume UGC that fuels paid and email, and supporting multi-state retail expansion through geo-targeted activations and trade-aligned execution. From omni-channel campaign planning to event coverage and analytics optimization, my focus is always the same—build brands that grow communities and drive bottom-line results.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Lead Social Media Strategist at Zero Gravity Marketing
September 1, 2026 - Present
Contracts/remote leadership for end-to-end multi-channel social media strategies across B2B and B2C accounts to boost awareness, engagement, and conversion. Runs organic and paid campaigns with cross-functional creative teams to deliver high-performing assets. Uses Meta Business Suite, Sprout Social, and Google Analytics to optimize ROI and provide actionable insights. Serves as a core social media authority for key accounts, including pitching concepts, managing scopes, and expanding relationships.
Director of Global Marketing Strategy at Connective Consulting
April 30, 2020 - October 25, 2025
Oversaw international client relationships & marketing initiatives, directed brand positioning, social engagement, & creative strategies, increasing visibility through PR alignment.
Lead Social Media Strategist at Katjes U.S.A., Inc.
April 1, 2020 - Present
Leads end-to-end organic and paid social media strategy, content execution, event coverage, and community growth for Katjes USA. Facilitates strategy sessions to align brand positioning with social trends and business goals. Oversees copy and design for short-form video and visual content across Instagram and TikTok, including live coverage for expos and brand events. Manages creators and influencer collaborations to expand organic reach; handles daily community engagement and performance analytics to optimize content strategy.
Founder & Senior Digital Marketing Strategist at The Nelipot Project
April 1, 2020 - Present
Direct full-funnel social media, influencer, and content strategies for CPG and lifestyle brands, driving 30%–500% audience growth and significant engagement lift. Scales creator and UGC acquisition programs to generate thousands of high-converting visual assets and millions of impressions. Tracks performance KPIs (ROAS, CTR, CAC) and ties social metrics to Shopify and Amazon sales velocity. Architect and launch omni-channel campaigns supporting retail distribution rollouts to drive sell-outs, repeat purchases, and reorder demand.
Founder & Global Marketing Creator at The Nelipot Project
April 1, 2020 - Present
Lead a boutique digital marketing & sales agency supporting brands across CPG, wellness, & lifestyle categories. I develop and execute creative marketing strategies for national & international clients.
Director of Global Marketing Strategy at Connective Consulting
April 1, 2020 - October 24, 2025
Oversee international client outreach and project management for complex multi-market initiatives. Define project scope and approaches, coordinate strategy discussions, and manage execution. Create social media content, lead global engagement, and curate PR and mindfulness-focused programs.
Global Marketing Creator at The Nelipot Project
April 1, 2020 - Present
Lead global branding and marketing initiatives, developing and executing brand identity in line with business strategy. Collaborate with cross-functional teams to craft ad campaigns, social platform strategy, influencer partnerships, and brand direction. Manage content creation, photography, and support for EXPO and trade show programs.
Director of Global Marketing Strategy at Connective Consulting
April 1, 2020 - October 24, 2025
International client outreach and connection management for complex projects; defined project scope, coordinated strategy discussions, and set the direction for growth. Planned social media content and engagement, coordinated PR/influencer activity, and supported branding and marketing strategy across multiple channels.
Director of Global Marketing Strategy at Connective Consulting
April 1, 2020 - October 24, 2025
International Client Outreach + Connection Management; coordinate strategy discussions; defining project scope, approaches and managing execution; manage and create social media content; tracking optimum growth results; Social Platform management + engagement; PR connection; Curation Mindfulness Agency Marketing & Retreat Management responsibilities across 2018–2020.
The Nelipot Project Global Marketing Creator at The Nelipot Project
April 1, 2020 - Present
Develops and executes designs in line with brand identity and business strategy; collaborates with multiple teams through the design process; Ad Campaign Strategy & Management; Social Platform Strategy & Management; Influencer Strategy & Management; Brand Strategy; Sales Graphics Design; Content Creation Photography; Brand Direction; EXPO + Tradeshow exposure.
Marketing & Retreat Management at Curating Mindfulness Agency
February 29, 2020 - October 25, 2025
Designed and executed international wellness retreat marketing plans while building cross-cultural community partnerships and a content strategy for wellness brands.
Mindfulness Agency Marketing & Retreat Management at Connective Consulting
February 1, 2020 - October 24, 2025
Planning and successful execution of International Mindfulness and Wellness retreats; International community outreach; Developing marketing strategies that align with the company’s morals, values and objectives; International mindfulness and wellness retreats; Marketing strategies aligned with company values.
Trade Marketing & Regional Sales at MadeGood Foods
April 30, 2019 - October 25, 2025
Managed regional marketing & sales strategies for a leading organic CPG brand, driving brand awareness & distribution growth across key national retail partners.
Trade Marketing & Regional Sales at Made Good Foods
April 1, 2019 - October 24, 2025
Maximized growth within Midwest organic/natural accounts by supporting distribution and buyer relationships. Developed and executed regional trade marketing strategies; drove brand awareness across categories and products. Managed key accounts including Kowalski’s, Jewel-Osco, Whole Foods, Mariano’s, Fresh Thyme, Lunds & Byerly's, Roundy’s, Kroger, Target, Walmart, and more.
Marketing & Regional Sales at Made Good Foods
April 1, 2019 - October 24, 2025
Maximized growth within organic, natural chain accounts in the Midwest by supporting distributor accounts such as Kowalski's, Jewel-Osco, Whole Foods, Mariano's, Lunds & Byerly's, Roundy's, Kroger, Target, Walmart, and more. Managed consumer relations and helped drive sales growth by coordinating promotions and incentives with the marketing team.
Trade Marketing & Regional Sales at Made Good Foods
April 1, 2019 - October 24, 2025
Maximized growth within organic, natural chain accounts in the Midwest by supporting distribution and buyer accounts; Created a trade marketing strategy; Executed the plan across the region; Drove brand awareness across various categories and products; Supported distribution accounts such as Kowalski’s, JewelOsco, Mariano’s, Fresh Thyme, Lunds & Byerly’s, Roundy’s, Kroger, Target, Walmart, etc.
Director of Global Marketing Strategy at Connective Consulting
May 1, 2018 - April 30, 2020
Directed global brand strategy, creative execution, and social media engagement across international markets to unify brand messaging. Built cross-platform analytics dashboards and KPI reporting frameworks to measure consumer acquisition costs and media effectiveness. Managed cross-functional execution of digital visibility campaigns to increase online brand discovery and improve client retention.
Regional Sales & Trade Marketing Specialist at MadeGood Foods
October 1, 2016 - April 30, 2018
Managed regional and national sales strategies across natural, grocery, and mass channels. Executed in-store events, promotions, and product demos that generated 10%–25% sales velocity lift during campaigns. Expanded distribution to 500+ new retail stores while sustaining 20%–35% YoY sales growth in key territories.

Education

Bachelor of Science, BSBA - Social Entrepreneurship at Roosevelt University
August 1, 2015 - May 1, 2017
Bachelor of Science in Nursing (BSN) at Minnesota State University, Mankato
August 1, 2010 - May 1, 2014
Bachelor of Science in Social Entrepreneurship at Roosevelt University
August 1, 2015 - May 1, 2017
RN (Registered Nursing) / CRNA at Mankato State University
August 1, 2010 - May 1, 2014
Bachelor of Science, BSBA - Social Entrepreneurship at Roosevelt University
August 1, 2015 - May 1, 2017
CRNA, Registered Nursing at Minnesota State University, Mankato
August 1, 2010 - May 1, 2014
B.S. in Business Administration at Roosevelt University
January 11, 2030 - October 25, 2025
Nursing Coursework at Minnesota State University, Mankato
January 11, 2030 - October 25, 2025
B.S. in Business Administration (Social Entrepreneurship) at Roosevelt University
January 11, 2030 - October 16, 2026
Google Project Management (Coursera) (Certification) at Coursera
January 11, 2030 - October 16, 2026
Content Creation: Strategy & Tools (LinkedIn) (Certification) at LinkedIn
January 11, 2030 - October 16, 2026

Qualifications

200 HR Yoga Sculpt Certification
January 11, 2030 - October 24, 2025
Yoga Instructor Certification (200-Hour)
January 11, 2030 - October 24, 2025
Yoga Certification (200 Hour)
January 11, 2030 - October 24, 2025
200-Hr Yoga Sculpt Certification
January 11, 2030 - October 25, 2025
CPR Certified
January 11, 2030 - October 25, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet, Consumer Goods, Education, Healthcare, Wholesale & Distribution

Skills

Experience Level