LECANICE | Visual identity for a fashion brand
Jean-Oscar Apedo
Published
Creation of the complete visual identity for LECANICE, a high fashion and home brand. The project aimed to embody the elegance, exclusivity, and artisanal craftsmanship of the brand through a design that is both timeless and modern.
The work completed includes:
Logo design: Development of a sophisticated logo combining refined typography and a distinctive symbol evoking the needle and thread, pillars of couture.
Complete identity system: Adaptation of the identity across various media, ensuring graphic consistency across all brand touchpoints.
Art direction: Definition of visual codes, color palette, and typography that will form LECANICE’s unique language.
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