Twine

LECANICE | Visual identity for a fashion brand

Jean-Oscar Apedo
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  • Project creator

Creation of the complete visual identity for LECANICE, a high fashion and home brand. The project aimed to embody the elegance, exclusivity, and artisanal craftsmanship of the brand through a design that is both timeless and modern.

The work completed includes:

  • Logo design: Development of a sophisticated logo combining refined typography and a distinctive symbol evoking the needle and thread, pillars of couture.

  • Complete identity system: Adaptation of the identity across various media, ensuring graphic consistency across all brand touchpoints.

  • Art direction: Definition of visual codes, color palette, and typography that will form LECANICE’s unique language.

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