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Hi, I’m Joscelyn Nicole Bivins, an integrated marketing strategist with nine years of global experience shaping brand positioning and growth across wellness, beauty, and DTC brands. I design scalable, data-driven marketing programs that align brand identity with performance metrics, delivering go-to-market plans, omnichannel campaigns, and cross-functional collaboration that moves the business forward. I’m passionate about mentoring teams, building strong partnerships with creative, analytics, and sales, and translating audience insights into actionable campaigns. My work spans North America, LATAM, and EMEA, and I bring a friendly, collaborative approach to every project while maintaining a rigorous focus on ROI and brand impact.…Hi, I’m Joscelyn Nicole Bivins, an integrated marketing strategist with nine years of global experience shaping brand positioning and growth across wellness, beauty, and DTC brands. I design scalable, data-driven marketing programs that align brand identity with performance metrics, delivering go-to-market plans, omnichannel campaigns, and cross-functional collaboration that moves the business forward. I’m passionate about mentoring teams, building strong partnerships with creative, analytics, and sales, and translating audience insights into actionable campaigns. My work spans North America, LATAM, and EMEA, and I bring a friendly, collaborative approach to every project while maintaining a rigorous focus on ROI and brand impact.

Joscelyn Nicole Bivins

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Joscelyn Nicole Bivins, an integrated marketing strategist with nine years of global experience shaping brand positioning and growth across wellness, beauty, and DTC brands. I design scalable, data-driven marketing programs that align brand identity with performance metrics, delivering go-to-market plans, omnichannel campaigns, and cross-functional collaboration that moves the business forward. I’m passionate about mentoring teams, building strong partnerships with creative, analytics, and sales, and translating audience insights into actionable campaigns. My work spans North America, LATAM, and EMEA, and I bring a friendly, collaborative approach to every project while maintaining a rigorous focus on ROI and brand impact.…Hi, I’m Joscelyn Nicole Bivins, an integrated marketing strategist with nine years of global experience shaping brand positioning and growth across wellness, beauty, and DTC brands. I design scalable, data-driven marketing programs that align brand identity with performance metrics, delivering go-to-market plans, omnichannel campaigns, and cross-functional collaboration that moves the business forward. I’m passionate about mentoring teams, building strong partnerships with creative, analytics, and sales, and translating audience insights into actionable campaigns. My work spans North America, LATAM, and EMEA, and I bring a friendly, collaborative approach to every project while maintaining a rigorous focus on ROI and brand impact.

Available to hire

Hi, I’m Joscelyn Nicole Bivins, an integrated marketing strategist with nine years of global experience shaping brand positioning and growth across wellness, beauty, and DTC brands. I design scalable, data-driven marketing programs that align brand identity with performance metrics, delivering go-to-market plans, omnichannel campaigns, and cross-functional collaboration that moves the business forward.

I’m passionate about mentoring teams, building strong partnerships with creative, analytics, and sales, and translating audience insights into actionable campaigns. My work spans North America, LATAM, and EMEA, and I bring a friendly, collaborative approach to every project while maintaining a rigorous focus on ROI and brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Senior Integrated Marketing Manager at Great HealthWorks & Pet HealthWorks

March 1, 2024 - November 23, 2025

Lead brand and performance marketing strategy across Pet Health Works (PHW) and Great Health Works (GHW), guiding GTM planning, cross-channel execution, and integrated campaign development. Implemented full-funnel media mix modeling to optimize $5M+ in media budget across Print, Meta, Google, Reddit, and YouTube; improved ROAS by 20% while expanding into new audience segments. Leveraged GA4 with Tableau to automate reporting dashboards, reducing reporting time by 25% and speeding media decision-making. Drove 15% ad engagement via insight-led creative briefs; designed retention-focused lifecycle campaigns via Klaviyo and Meta Ads Manager; increased repeat purchases and brand recall. Developed a creative A/B testing roadmap for Antinol Plus and OmegaXL Sport, boosting engagement by 25%. Mentored 3 junior marketers and oversaw 2 external agencies.

Brand Strategy & Marketing Consultant at Boutique Consultancy (Barcelona, London, Miami & Minneapolis)

March 1, 2024 - March 1, 2024

Launched and led a boutique consultancy specializing in wellness, fashion, and beauty DTC brands; advised B2C clients on performance strategy and GTM planning. Directed global launch of Luis De Javier’s RTW collection, leading creative positioning and investor strategy; secured Julia Fox partnership that drove 18% increase in social engagement. Engineered omnichannel GTM strategy for Abbott’s Heart Failure Division— spanning email, digital, and field sales— boosting B2B and PCP engagement by 30% through targeted persona insights and competitive analysis.

Senior Manager, Brand Strategy & Digital Marketing at Group M / Starcom / Watauga Group / WRG Live (CPG & Tech)

September 1, 2022 - September 1, 2022

Directed brand strategy and digital marketing initiatives for beauty & DTC retail clients; managed global media investments and cross-channel campaigns. Directed paid media for NARS and DKNY, delivering +10% YoY revenue growth and improved ROAS; oversaw end-to-end influencer programs for NARS’ hero campaigns, achieving a 200% CTR lift and strong brand equity. Managed a team of 5 and coordinated with 2 external agencies to improve campaign delivery timelines by 20%; collaborated with global retail partners to plan market entries (Saudi Arabia, Portugal, Greece, Spain). Led seasonal launches across paid and owned channels with asset and copy creation that increased conversions.

Assistant to Senior Associate at Group M / Starcom / Watauga Group / WRG Live (CPG & Tech)

April 1, 2021 - April 1, 2021

Supported creative and PR teams (including Serena Williams reps) to place Adidas People Magazine feature, boosting brand credibility and media visibility. Conducted media audits and performance analyses to inform strategic planning; negotiated placements with BuzzFeed and NYT; led high-impact brand activations at Adidas Asia Fashion Week and Landmark Mall to drive on-site engagement.