Available to hire
I am a Retail Designer and 3D Visualiser with a track record of delivering compelling in-store experiences worldwide. I lead global brand strategies for visual merchandising and 3D activation, collaborating with suppliers, shopfitters, store design, creative studios and sourcing teams to translate brand direction into tangible fixtures and displays.
I’m currently freelancing and available immediately. I’m seeking an innovative and creative environment where I can apply my combination of creative and commercial skills to store three-dimensional activations and contribute to the business and its customers.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Advanced
Italian
Intermediate
Catalan; Valencian
Intermediate
Work Experience
Senior Visual Merchandising Manager & Retail Designer - Global Brand at The Body Shop International - Natura Group, London
May 1, 2017 - October 1, 2021Responsible for the creation and implementation of the Global Brand Strategy for in-store merchandising and product presentation. Owner of the Store Design Merchandising Principles for new shop-fit global roll out. Collaborated with Suppliers, Shopfitters, Store Design, Creative Studio and Sourcing to deliver Brand Direction in 3D space. Created cross-category displays and fixtures for three-dimensional activations in-store. Drove design process, project planning and management of the global VM team. Developed campaign concepts and prototypes on time and on budget, including 3D visualisations. Reviewed and approved technical drawings for production. Managed UK flagship Windows from concept to completion, including external agency relationships.
Freelance Retail Designer | 3D Visualiser | Visual Merchandiser at Self-employed / Freelance
January 1, 2022 - PresentFreelance retail designer and 3D visualiser providing 3D visualisations, store design, and visual merchandising support for various brands and retailers.
Visual Merchandising Manager & Concept Designer - Global Brand at The Body Shop International - L’Oréal Group, London
August 1, 2013 - April 1, 2017Led the creative Campaign VM process for all categories; responsible for Global Visual Merchandising guidelines and store design roll outs. Liaised with Creative team to translate concept design direction into innovative physical displays and print assets. Designed, briefed and cascaded VM props and tools, coordinating production with external suppliers. Oversaw non-physical customer experiences (Music & Scent) and provided constant feedback to in-house Creative Designers. Managed campaigns and 3D prototypes; reviewed and approved production drawings. UK Flagship Windows management from concept to completion.
In-Store Visual Merchandiser Assistant at Zara - Inditex Group, Kingston UK
October 1, 2011 - September 1, 2012Part-time sales assistant & in-store Visual Merchandiser Assistant; assisted with merchandising for menswear and ladieswear following Brand guidelines.
Visual Merchandising Manager at H&M, Leeds, UK
January 1, 2008 - July 31, 2009In-Store Visual Merchandising responsible for all categories; implemented commercial priorities based on daily/weekly sales; executed campaign launches including fixture management and POS.
Visual Merchandising Manager for UK & Ireland - Expansion Team at H&M, London, UK
August 1, 2009 - July 31, 2011Translated Global brand image into store openings; expansion responsibilities for UK & Ireland; oversaw window and in-store merchandising; provided staff support and VM training.
Education
SketchUP Intermediate course at London Software Training
January 1, 2019 - May 14, 2026Introductory Certificate in Project Management at Association for Project Management (APM)
January 1, 2015 - May 14, 2026MA 3D Computer Generated Imagery at Kingston University, UK
January 1, 2011 - December 31, 2012Erasmus Programme, Final Project at Politecnico di Milano, Italy
January 1, 2004 - December 31, 2005Technical Industrial Design Engineering (Product Design) at Universidad Politécnica de Valencia, Spain
January 1, 2001 - December 31, 2004Qualifications
Introductory Certificate in Project Management
January 1, 2015 - May 14, 2026SketchUP Intermediate course
January 1, 2019 - May 14, 2026Industry Experience
Retail, Media & Entertainment, Professional Services, Wholesale & Distribution, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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