José Silva

Directed visual development of publications including Aboriginal Business Quarterly and Mining North, enhancing editorial layout, photo selection, and typographic systems for better reader engagement. Led branding and design initiatives for government events and campaigns, including trade show booths, posters, and advertising for the Government of the Northwest Territories. Oversaw multilingual annual reports translated into Indigenous languages, ensuring cultural accuracy and accessibility. Played a key role in shaping strategic brand identities across public and private sectors from concept through execution.

Directed visual development of publications including Aboriginal Business Quarterly and Mining North, guiding editorial layout, photo selection, and typographic systems to enhance reader engagement and storytelling. Led branding and design for high-profile government events and campaigns, including trade show booths, posters, and advertising for the Government of the Northwest Territories. Oversaw production of multilingual annual reports translated into Indigenous languages, ensuring cultural accuracy and accessibility. Played pivotal role in shaping strategic brand identities for clients across public and private sectors, from concept through execution.

Led the visual direction and execution of brand identity across print, packaging, and digital channels for a leading B2B retail supplier. Directed the creation of exclusive product packaging, in-store signage, and marketing collateral to drive customer engagement and sales. Oversaw the design, development, and optimization of corporate websites using WordPress and BigCommerce, ensuring responsiveness, SEO compliance, and brand consistency. Collaborated with marketing, product development, and senior leadership to align design strategies with business objectives. Championed quality standards, mentored junior creatives, and introduced streamlined workflows to improve design turnaround times.