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I bridge the gap between technical mechanics and community growth. By combining the rigor of a Data Analyst with the narrative power of a Content Strategist/Writer, I identify the "glitches" in market narratives to build authentic authority. Relentless, mission-aligned, and focused on realistic, data-backed goals. From deep-diving into protocol audits to scaling communities through insight-heavy content, I move the needle where it matters most. Formerly building at TrueFi.…I bridge the gap between technical mechanics and community growth. By combining the rigor of a Data Analyst with the narrative power of a Content Strategist/Writer, I identify the "glitches" in market narratives to build authentic authority. Relentless, mission-aligned, and focused on realistic, data-backed goals. From deep-diving into protocol audits to scaling communities through insight-heavy content, I move the needle where it matters most. Formerly building at TrueFi.

Joseph Appolos

Writer, Brand Strategist, Marketing Strategist, +6

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I bridge the gap between technical mechanics and community growth. By combining the rigor of a Data Analyst with the narrative power of a Content Strategist/Writer, I identify the "glitches" in market narratives to build authentic authority. Relentless, mission-aligned, and focused on realistic, data-backed goals. From deep-diving into protocol audits to scaling communities through insight-heavy content, I move the needle where it matters most. Formerly building at TrueFi.…I bridge the gap between technical mechanics and community growth. By combining the rigor of a Data Analyst with the narrative power of a Content Strategist/Writer, I identify the "glitches" in market narratives to build authentic authority. Relentless, mission-aligned, and focused on realistic, data-backed goals. From deep-diving into protocol audits to scaling communities through insight-heavy content, I move the needle where it matters most. Formerly building at TrueFi.

Available to hire

I bridge the gap between technical mechanics and community growth. By combining the rigor of a Data Analyst with the narrative power of a Content Strategist/Writer, I identify the “glitches” in market narratives to build authentic authority.

Relentless, mission-aligned, and focused on realistic, data-backed goals. From deep-diving into protocol audits to scaling communities through insight-heavy content, I move the needle where it matters most. Formerly building at TrueFi.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Igbo

Fluent

Work Experience

Social Media & Content Manager at TrueFi DeFi & RWA protocol

October 1, 2024 - March 1, 2025

Established a professional blog rhythm, published road map updates and partnership announcements, and produced infrastructure deep-dives to keep the community informed. Led cross-channel campaigns on X, Discord, and Telegram, boosting overall engagement by 45%, growing Telegram membership by 25%, and reactivating Discord to lift weekly active users by 35%.

Content Writer at Gold Rush (formerly Covalent)

December 1, 2023 - December 31, 2023

Wrote articles on Web3 and Irish culture, showcasing blockchain content expertise; won top prize for an article.

Technical Writer at Pocket Network

December 1, 2024 - December 1, 2025

Web3 data layer for infrastructure network, including AI, providing permissionless data and gateway services. Authored 30+ technical blogs and how-to guides, demystifying Path Gateways, the Shannon upgrade, and RPC/node ops; collaborated with core devs to ship documentation in lockstep with new API features, maintaining content currency and increasing developer adoption.