I am an experienced Hospitality Development Director with 16 years’ leadership and project management experience in the hospitality sector, focused on delivering end-to-end F&B concepts from concept design to operations and commercial strategy. I enjoy challenging business decisions to drive growth while maintaining high service standards. I am passionate about creating unique, original concepts that set market trends, and I work closely with IP licensors, partners, and investors to design, launch, and scale experiences across domestic and international venues.

Joseph Rogan Smith

I am an experienced Hospitality Development Director with 16 years’ leadership and project management experience in the hospitality sector, focused on delivering end-to-end F&B concepts from concept design to operations and commercial strategy. I enjoy challenging business decisions to drive growth while maintaining high service standards. I am passionate about creating unique, original concepts that set market trends, and I work closely with IP licensors, partners, and investors to design, launch, and scale experiences across domestic and international venues.

Available to hire

I am an experienced Hospitality Development Director with 16 years’ leadership and project management experience in the hospitality sector, focused on delivering end-to-end F&B concepts from concept design to operations and commercial strategy. I enjoy challenging business decisions to drive growth while maintaining high service standards.

I am passionate about creating unique, original concepts that set market trends, and I work closely with IP licensors, partners, and investors to design, launch, and scale experiences across domestic and international venues.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Group Director - Food & Beverage Development at The Path Entertainment Group Limited
September 1, 2020 - December 1, 2025
Led all new F&B concepts from initial concept design and financial business case modelling through operational design, daily operations, steering and managing commercial direction, and project management of third-party contractors during planning and construction. Assisted with F&B lease negotiations and managed relationships with third-party F&B brands, budgeting, recruitment, launch and BAU operations. Delivered a 16% net revenue uplift FY22/23 to FY23/24, and a further 19% uplift by FY24/25, while reducing average labour margin costs from 40% to 26% over two years. Oversaw company-wide F&B operations, menu development, pricing and marketing, and corporate sales strategies. Regular liaison with global IP licensors (Hasbro, Lionsgate, The Copyrights Group) to ensure compliant brand usage. Led Top Hat Bar & Restaurant as part of Monopoly Lifesized Experience in London; project managed full design, construction and concept development with on-time launch (Aug 2021) within budget. Other
Group Head of Food & Beverage (Operations & Development) at Signature Living Hotel Group
April 1, 2018 - August 1, 2020
Led F&B strategy across 13 venues, delivering revenue growth from £8m (Jan 2019) to £9m (Jan 2020). Managed national F&B operations and opened four new sites in 2019. Redesigned and implemented an integrated reservation and POS system (Zonal) to improve efficiency, stock control, KPI visibility and guest experience, boosting F&B GP margin from 62% to 76% within 18 months. Directed beverage menu design, activations, pricing and marketing, and supported corporate sales strategies.
Deputy General Manager at The Crown Inn Fine Dining Restaurant (York)
November 1, 2010 - January 1, 2013
Oversaw day-to-day F&B operations, led front-of-house and kitchen teams, and contributed to overall dining experience improvements. Achieved industry recognitions including York Best Pub 2011 and White Rose Award for Best Pub of Yorkshire 2011, through service excellence, quality standards and guest engagement.
Front of House Manager at Barbakan Restaurant (York)
July 1, 2010 - November 1, 2010
Managed front-of-house operations, delivering consistent service standards and collaborating with kitchen and bar teams to optimise guest experience and ensure compliance with health and safety procedures.
New Openings Training and Development Manager / Senior Supervisor Manager at Ego Restaurants Ltd
July 1, 2013 - April 1, 2018
Led training and development for new openings across Ego Restaurants, coordinating onboarding, procurement and liaison with construction and design teams to ensure optimum front-of-house layouts and service. Contributed to multiple site openings and ongoing staff development.
Waiter/Bartender at Piccolino Restaurant (York)
August 1, 2009 - October 1, 2009
Provided frontline service, supporting bar and dining operations and contributing to ensuring a high standard of guest experience.
Company Openings Staff Trainer at Ego Restaurants Ltd
January 1, 2007 - January 1, 2010
Led staff training for new openings across Ego sites (Liverpool, Lytham, Leeds), focusing on onboarding, product knowledge and service standards to support successful launches.
Staff Trainer/Waiter/Chef/Bartender at Tuscany Restaurant (York)
November 1, 2003 - August 1, 2006
Cross-functional frontline and kitchen support role contributing to service excellence and product quality during early career.
Front of House / Service Roles (Various) at Red and Blue Restaurants (Liverpool)
July 1, 2010 - September 1, 2010
Front-of-house role supporting daily operations and guest experience during a regional expansion period.

Education

BA Sound Technology & Acoustics at Liverpool Institute of Performing Arts
January 1, 2006 - January 1, 2009
Diploma in Music Technology at Leeds College of Music
January 1, 2004 - January 1, 2006
GCSEs at All Saints RC School, York
January 1, 1999 - January 1, 2004

Qualifications

WSET Level 3 Award in Wine & Spirits
January 11, 2030 - April 30, 2026
WSET Level 2 Award in Wines & Spirits
January 11, 2030 - April 30, 2026
Level 3 Food Hygiene & Safety
January 11, 2030 - April 30, 2026
BIIAB Award in Beer & Cellar
January 11, 2030 - April 30, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services