I’m a business copywriter specialized in delivering top quality content. I offer expert Web page content, Blogs, Primary source articles, Email and eNewsletter, Ghostwriting, Product descriptions, Brochure copywriting, Direct mail & sales letter, Landing pages, whitepapers, and ebooks that convert readers into long-lasting clients. Working with me, you'll experience content that makes you more money and earns you respect in the industry. Every piece of content is thoroughly researched and always supported by scholarly resources and the newest scientific studies. I don’t just write to reach a word count, I write to educate, inform and inspire your readers to act. My services are specifically tailored to project a brand in a unique way and drive it to the pinnacle of the industry. I look forward to hearing from you!

Joseph Oluwafemi Joseph

I’m a business copywriter specialized in delivering top quality content. I offer expert Web page content, Blogs, Primary source articles, Email and eNewsletter, Ghostwriting, Product descriptions, Brochure copywriting, Direct mail & sales letter, Landing pages, whitepapers, and ebooks that convert readers into long-lasting clients. Working with me, you'll experience content that makes you more money and earns you respect in the industry. Every piece of content is thoroughly researched and always supported by scholarly resources and the newest scientific studies. I don’t just write to reach a word count, I write to educate, inform and inspire your readers to act. My services are specifically tailored to project a brand in a unique way and drive it to the pinnacle of the industry. I look forward to hearing from you!

Available to hire

I’m a business copywriter specialized in delivering top quality content.

I offer expert Web page content, Blogs, Primary source articles, Email and eNewsletter, Ghostwriting, Product descriptions, Brochure copywriting, Direct mail & sales letter, Landing pages, whitepapers, and ebooks that convert readers into long-lasting clients.

Working with me, you’ll experience content that makes you more money and earns you respect in the industry. Every piece of content is thoroughly researched and always supported by scholarly resources and the newest scientific studies.

I don’t just write to reach a word count, I write to educate, inform and inspire your readers to act. My services are specifically tailored to project a brand in a unique way and drive it to the pinnacle of the industry.
I look forward to hearing from you!

See more

Language

English
Fluent
French
Advanced
German
Advanced
Arabic
Advanced

Work Experience

Conversion copywriter at Upwork.com
January 1, 2016 - Present
Conversion-focused copywriter for iGaming, casinos, gambling, health, crypto, and news. Delivered persuasive, conversion-driven copy for 200+ projects across diverse industries, including sales pages, landing pages, product descriptions, and email sequences. Collaborated with clients to clarify goals, adapt tone, and optimize for conversions and SEO.
Senior Medical Content Contributor & Editorial Manager at Cosmetictown.com
December 31, 2019 - October 23, 2025
Researched, wrote, and published authoritative content on cosmetic surgery, dermatology, and aesthetic treatments. Developed educational content covering 100+ procedures; produced doctor profiles, clinic reviews, and patient guides. Edited medical manuscripts for clarity and compliance; managed freelance writers; collaborated with medical professionals and editors to maintain accuracy and SEO alignment.
Cannabis Content Writer & Editor (Remote) at Cannaplayground.com
June 1, 2020 - October 23, 2025
Researched and created educational cannabis content, including medical cannabis, legislation updates, and CBD wellness trends. Wrote in-depth product reviews and editorials; edited for clarity, structure, and medical accuracy; ensured brand voice and SEO alignment.
Freelance Consultant, Curriculum Developer & Medical Cannabis Content Specialist (contract) at Lindsay Gayman CB consultancy LTD.
February 1, 2020 - October 23, 2025
Solely researched, developed, and wrote a comprehensive 10-part educational course on medical cannabis and related health products; covered cannabinoid science, therapeutic applications, legal frameworks, safety, dosage, and market insights. Ensured medical accuracy, regulatory compliance, and accessibility for professionals and lay readers.
Product Marketing & Content Specialist (Contract) at Leafreport.com
December 1, 2020 - October 23, 2025
Led high-volume product marketing campaigns for CBD/wellness products; produced SEO-optimized blog posts, product reviews, email campaigns, and landing page content. Collaborated across teams to plan campaigns, improve traffic, engagement, and conversions, and maintain editorial standards.
Content Writer & Digital Marketing Consultant (Remote) at Cannabis.net
June 1, 2025 - October 23, 2025
Produced weekly cannabis content, long-form articles, and opinion pieces; supported digital marketing campaigns (newsletter, email marketing) to grow readership and engagement; collaborated with editorial and marketing teams to align content with SEO and brand goals.
Product Marketer (Remote) at Finixio Ltd - London, UK
June 1, 2025 - October 23, 2025
Spearheaded multi-channel digital marketing campaigns for health products, pharmaceutical services, and wellness brands; led GTM strategies, SEO, PPC, email, and content marketing; grew organic traffic and lead generation; managed lifecycle marketing and campaign performance.
Crypto Content Writer & Digital Marketer (Remote) at BTCPEERS.COM
October 1, 2022 - October 23, 2025
Created and published high-quality crypto content, led digital marketing campaigns, and produced thought leadership, news, and market analysis to engage a global audience; optimized content for SEO.
Content Writer & Digital Marketing Contributor (Remote) at Business2community.com
March 1, 2023 - October 23, 2025
Contributed to digital marketing campaigns for SaaS, fintech, and VPN services; wrote crypto news, financial trends, tech reviews, and sports content; ensured SEO and editorial standards.
Content Writer & Digital Marketing Contributor (Remote) at Entrepreneur.com
April 1, 2023 - October 23, 2025
Wrote articles across finance, business trends, and market research; delivered data-driven insights; collaborated with editors to meet editorial standards and SEO practices.
Content Writer & Digital Marketing Contributor (Remote) at Polygon (VOX Media)
December 1, 2023 - October 23, 2025
Created engaging content on gaming culture, tech developments, and industry news; conducted interviews and research; maintained editorial voice and SEO best practices.
Content Writer & Digital Marketing Contributor (Remote) at PokerNews
March 1, 2024 - October 23, 2025
Delivered high-quality content across iGaming, online casinos, sports betting, and poker strategy; produced evergreen and timely pieces, game guides, and industry coverage with SEO focus.
Content Contributor & Editorial Coordinator (Remote) at 888Casino
August 1, 2024 - October 23, 2025
Created SEO-optimized content across iGaming topics; authored educational guides, game reviews, bonus breakdowns, and industry updates; coordinated a remote freelance writing team and editing workflows.
Conversion copywriter at Upwork.com
January 1, 2016 - Present
Created conversion-focused copy for iGaming, casinos, gambling, health, crypto, and news clients; completed over 200 projects.
Senior Medical Content Contributor & Editorial Manager (Contract) at Cosmetictown.com
December 1, 2019 - October 24, 2025
Researched, wrote, and published authoritative content across cosmetic surgery, dermatology, aesthetic treatments, and general health news; developed 100+ educational procedure articles; edited manuscripts; managed a team of freelance writers; ensured medical accuracy and SEO alignment.
Cannabis Content Writer & Editor (Remote) at Cannaplayground.com
June 1, 2020 - October 24, 2025
Researched educational cannabis content, wrote product reviews, covered news and regulatory updates; edited for grammar, medical accuracy, and brand voice; contributed to growing platform authority.
Freelance Consultant , Curriculum Developer & Medical Cannabis Content Specialist (contract) at Lindsay Gayman CB consultancy LTD.
February 1, 2020 - October 24, 2025
Researched, developed, and authored a 10-part educational course on medical cannabis for industry training and public education; ensured medical accuracy, compliance, and accessibility; collaborated with SMEs for validation.
Product marketing & Content Specialist (Contract) at Leafreport.com
December 1, 2020 - October 24, 2025
Led high-volume product marketing campaigns for CBD/wellness products; produced SEO blog posts, product reviews, emails, landing pages; improved traffic and conversions; maintained editorial standards under tight deadlines.
Content writer & Digital marketing consultant (Remote) at Cannabis.net
June 1, 2025 - October 24, 2025
Produced weekly cannabis content, news, and educational pieces; contributed to marketing campaigns and subscriber growth; aided SEO and content strategy across platforms.
Product Marketer (Remote) at Finixio Ltd - London, UK
June 1, 2025 - October 24, 2025
Spearheaded multi-channel digital marketing campaigns for health products, pharma services, and wellness brands; drove lead generation, conversions, and ROI; led GTM, SEO, PPC, email, and content strategies; managed launches and lifecycle marketing.
Crypto Content Writer & Digital Marketer (Remote) at BTCPEERS.COM
October 1, 2022 - October 24, 2025
Created cryptocurrency-focused content; led digital marketing campaigns; produced educational materials; SEO-optimized content.
Content Writer & Digital Marketing Contributor (Remote) at Business2community.com
March 1, 2023 - October 24, 2025
Contributed crypto finance and tech content; supported SaaS/fintech content campaigns; produced tech reviews and market insights; ensured SEO and editorial standards.
Content writer & Digital Marketing Contributor (Remote) at Entrepreneur.com
April 1, 2023 - October 24, 2025
Wrote articles on finance, business trends, industry news, and market research; ensured data-driven insights; met editorial and SEO standards.
Content writer & Digital Marketing Contributor (Remote) at Polygon (VOX Media)
December 1, 2023 - October 24, 2025
Developed gaming culture and tech content; feature pieces, reviews, and news; maintained editorial voice and SEO standards.
Content writer & Digital Marketing Contributor (Remote) at PokerNews
March 1, 2024 - October 24, 2025
Delivered iGaming content: casino, poker strategy, game guides, industry news; SEO-focused; collaborated with editors to ensure quality.
Content Contributor & Editorial Coordinator (Remote) at 888Casino
August 1, 2024 - October 24, 2025
Created SEO-optimized content across iGaming; editorial coordination of remote team; edited for accuracy, tone, and SEO; supported content operations.

Education

Bachelor of Arts - BA, English Language and Literature, General at Bangor University
January 1, 2015 - January 1, 2018
Postgraduate diploma in clinical research, Clinical research and medical writing at James Lind Institute
January 1, 2018 - January 1, 2020
Bachelor of Arts at Bangor University
January 1, 2015 - January 1, 2018
Postgraduate diploma in clinical research at James Lind Institute
January 1, 2018 - January 1, 2020

Qualifications

SEO Copywriting Certification
January 11, 2030 - October 23, 2025
Certified Content Marketer
January 11, 2030 - October 23, 2025
Certified Digital Marketing Professional (CDMP)
January 11, 2030 - October 23, 2025
Google Analytics Certification
January 11, 2030 - October 23, 2025
Email Marketing Certification
January 11, 2030 - October 23, 2025
SEO Copywriting Certification
January 11, 2030 - October 24, 2025
Certified Content Marketer
January 11, 2030 - October 24, 2025
Certified Digital Marketing Professional (CDMP)
January 11, 2030 - October 24, 2025
Google Analytics Certification
January 11, 2030 - October 24, 2025
Email Marketing Certification
January 11, 2030 - October 24, 2025

Industry Experience

Gaming, Healthcare, Media & Entertainment, Software & Internet, Professional Services, Life Sciences