● Brand & Packaging Systems Designer with 6+ years of experience leading 50+ multi-market design projects across consumer wellness, eco-manufacturing, and ethical beauty sectors, generating over USD 1.7 million in combined revenue growth through design innovation and market differentiation. ● Renowned for delivering end-to-end packaging and brand ecosystems for 20+ product lines, improving sell-through performance by up to 64%, driving stronger retailer placement, and elevating digital brand visibility through cohesive storytelling and design execution. ● Spearheaded efficiency-driven design frameworks that reduced production waste by 30%, accelerated packaging turnaround by 45%, and integrated profitability, sustainability, and brand integrity into every stage of the creative lifecycle.

JOSEPHINE AKU ALLOTEY

● Brand & Packaging Systems Designer with 6+ years of experience leading 50+ multi-market design projects across consumer wellness, eco-manufacturing, and ethical beauty sectors, generating over USD 1.7 million in combined revenue growth through design innovation and market differentiation. ● Renowned for delivering end-to-end packaging and brand ecosystems for 20+ product lines, improving sell-through performance by up to 64%, driving stronger retailer placement, and elevating digital brand visibility through cohesive storytelling and design execution. ● Spearheaded efficiency-driven design frameworks that reduced production waste by 30%, accelerated packaging turnaround by 45%, and integrated profitability, sustainability, and brand integrity into every stage of the creative lifecycle.

Available to hire

● Brand & Packaging Systems Designer with 6+ years of experience leading 50+ multi-market design projects across consumer wellness, eco-manufacturing, and ethical beauty sectors, generating over USD 1.7 million in combined revenue growth through design innovation and market differentiation.
● Renowned for delivering end-to-end packaging and brand ecosystems for 20+ product lines, improving sell-through performance by up to 64%, driving stronger retailer placement, and elevating digital brand visibility through cohesive storytelling and design execution.
● Spearheaded efficiency-driven design frameworks that reduced production waste by 30%, accelerated packaging turnaround by 45%, and integrated profitability, sustainability, and brand integrity into every stage of the creative lifecycle.

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Language

English
Fluent

Work Experience

Senior Brand & Packaging Designer at Prosthetics Innovations Inc.
September 30, 2025 - October 25, 2025
Led the rebrand and packaging development of the company’s eco-conscious prosthetics line, integrating sustainable printing materials and visual systems that increased product visibility by 40% and online inquiries by 28%. Directed design for the ProMotion™ product series, ensuring cohesive packaging, digital assets, and merchandising that reflected functional design and inclusivity. Collaborated with suppliers to implement recyclable finishes and quality standards, cutting annual packaging waste by 25% and production costs by USD 17,000+.
Brand Experience Designer at Hartwell Manufacturing Co.
February 29, 2024 - October 25, 2025
Oversaw full rebrand and sustainable packaging rollout for serum, beverage, and bakery divisions across 20+ SKUs, achieving a 25% sales increase and brand consistency across product categories. Built standardized dieline and Pantone systems with local printers to reduce production waste by 30% and eliminate color variance across all packaging lines. Produced the 'PureBatch' eco-label collection, positioning the brand as an environmentally responsible supplier and attracting new distribution contracts worth USD 85,000+.
Brand Experience Designer at Avalyn Care
July 31, 2022 - October 25, 2025
Directed the end-to-end rebrand of Avalyn Care’s digital and print identity, modernizing its patient-facing image and driving a 58% increase in online appointments and USD 210,000 annual revenue growth within one fiscal year. Led design for the 'CareConnect' web portal and patient onboarding suite, creating a simplified user interface that reduced registration time by 40% and improved user retention. Produced a new stationery and collateral system using sustainable materials that elevated the brand’s credibility and client trust. Partnered with leadership, content, and digital strategy teams to launch coordinated campaigns that expanded the brand’s reach into two new regional markets and raised social engagement by 65%.
Sustainable Brand & Packing Designer at Shea Essence Co.
February 28, 2021 - October 25, 2025
Directed the brand identity and sustainable packaging design for the “PureShea Radiance” summer launch collection, featuring recyclable aluminum tins and organic labeling that helped achieve a 64% sell-through rate in the first two months. Created the Shea Discovery Kit, a direct-to-consumer sampler box distributed to over 1,500 retail buyers and beauty editors, increasing brand visibility and B2B partnership inquiries by 40%. Partnered with women-led shea cooperatives to craft authentic storytelling visuals used across digital and print campaigns, reinforcing ethical sourcing and transparency. Built a unified brand style guide and packaging system for soaps, balms, and body oils, which reduced design turnover by 55% and accelerated new-product rollout timelines.
Visual Communications Designer at SoundRise Music
July 31, 2019 - October 25, 2025
Designed all branding, posters, and digital materials for the annual 'SoundRise Music Festival,' reaching 5,000+ attendees and 120+ performing artists. Simplified registration and sponsorship materials, raising participant sign-ups by 35% and securing repeat sponsor commitments for the following year. Collected audience feedback post-event showing 93% satisfaction with event visuals and digital experience, reinforcing brand recognition in the local arts community.

Education

Bachelor of Fine Arts (BFA) in Graphic Design at James Madison University
January 1, 2022 - January 1, 2025
Associate of Applied Science (AAS) in Graphic Design at Northern Virginia Community College
January 1, 2019 - January 1, 2021
Diploma in Graphic & Web Design at National Institute of Information Technology, Ghana
January 1, 2014 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Retail, Media & Entertainment, Professional Services